Dr Sue Cronshaw
Faculty: Faculty of Business and Law
School: Liverpool Business School
Email address: S.Cronshaw@ljmu.ac.uk
Telephone: 0151 231 4764
Biography
Degrees
2016, University of Chester, United Kingdom, PhD
2006, University of Liverpool, United Kingdom, PGCLTHE
2004, Manchester Metropolitan University, United Kingdom, MA Strategic Marketing
2003, Manchester Metropolitan University, United Kingdom, Postgraduate Dilpoma in Marketing Management
1998, Chartered Institute of Marketing, UK, CIM Advanced Certificate in Marketing
1994, University of Sunderland, United Kingdom, BA (Hons) Communication Studies
Academic appointments
Lecturer in Marketing & Media, Media & Commuication, Liverpool Hope University, 2003 - 2017
Publications
Journal article
Stokes P, Smith S, Wall T, Moore N, Rowland C, Ward T, Cronshaw S. 2018. Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM International Journal of Human Resource Management, :1-36 >DOI >Public Url
Busby R, Cronshaw S. 2015. Political Branding: The Tea Party and Its Use of Participation Branding Journal of Political Marketing, 14 :96-110 >DOI >Public Url
Chapters
Cronshaw S. 2017. Working Student Mums and the Art of Spinning Plates Postgraduate Study in the UK: Surviving and Succeeding :163-174 Libri 9781911450030