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Liverpool Business School

Dr Sue Cronshaw

Dr Sue Cronshaw

Telephone: 0151 231 4764

Biography

Degrees

2016, University of Chester, United Kingdom, PhD
2006, University of Liverpool, United Kingdom, PGCLTHE
2004, Manchester Metropolitan University, United Kingdom, MA Strategic Marketing
2003, Manchester Metropolitan University, United Kingdom, Postgraduate Dilpoma in Marketing Management
1998, Chartered Institute of Marketing, UK, CIM Advanced Certificate in Marketing
1994, University of Sunderland, United Kingdom, BA (Hons) Communication Studies

Academic appointments

Lecturer in Marketing & Media, Media & Commuication, Liverpool Hope University, 2003 - 2017

Publications

Journal article

Stokes P, Smith S, Wall T, Moore N, Rowland C, Ward T, Cronshaw S. 2018. Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM International Journal of Human Resource Management, 30 :1-36 DOI Author Url Publisher Url Public Url

Busby R, Cronshaw S. 2015. Political Branding: The Tea Party and Its Use of Participation Branding Journal of Political Marketing, 14 :96-110 DOI Publisher Url Public Url

Chapters

Cronshaw S. 2017. Working Student Mums and the Art of Spinning Plates Postgraduate Study in the UK: Surviving and Succeeding :163-174 Libri 9781911450030