Dr Sue Cronshaw
Liverpool Business School
Faculty: Faculty of Business and Law
School: Liverpool Business School
Email address: S.Cronshaw@ljmu.ac.uk
Telephone: 0151 231 4764
Before moving into academia I worked as a marketing professional in the media for 10 years, specifically in the field of brand management. As a senior lecturer in Marketing, my research interests include the female consumer experience, consumer tribes/online communities, digital health and organizational ambidexterity. I am the Associate Editor for the International Journal of Organizational Analysis, journal reviewer for Journal of Creating Value, International Journal of Mental Health Promotion and Journal of Consumer Affairs. I am an External Examiner for Professional Doctorates at The University of Chester, a Fellow of the Higher Education Academy, a CMBE Certified Management and Business Educator and AURORA Alumni.
Degrees
2016, University of Chester, United Kingdom, PhD
2006, University of Liverpool, United Kingdom, PGCLTHE
2004, Manchester Metropolitan University, United Kingdom, MA Strategic Marketing
2003, Manchester Metropolitan University, United Kingdom, Postgraduate Dilpoma in Marketing Management
1998, Chartered Institute of Marketing, UK, CIM Advanced Certificate in Marketing
1994, University of Sunderland, United Kingdom, BA (Hons) Communication Studies
Academic appointments
Lecturer in Marketing & Media, Media & Commuication, Liverpool Hope University, 2003 - 2017
Journal article
Cronshaw S, Stokes P, McCulloch A. 2022. Online Communities of Practice and doctoral study: working women with children resisting perpetual peripherality Journal of Further and Higher Education, DOI Publisher Url Public Url
Cronshaw S, Stokes P, McCullough A. 2021. Mothers doing doctorates part-time – why do we make it harder than it needs to be? Global Focus: The EFMD Business Magazine, Publisher Url Public Url
Cronshaw S. 2021. Web Workouts and consumer well-being: The role of digital-physical activity during the UK COVID-19 lockdown Journal of Consumer Affairs, DOI Author Url Publisher Url Public Url
Stokes P, Smith S, Wall T, Moore N, Rowland C, Ward T, Cronshaw S. 2019. Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM International Journal of Human Resource Management, 30 :1287-1322 DOI Author Url Publisher Url Public Url
Busby R, Cronshaw S. 2015. Political Branding: The Tea Party and Its Use of Participation Branding Journal of Political Marketing, 14 :96-110 DOI Publisher Url Public Url
Chapters
Cronshaw S. 2017. Working Student Mums and the Art of Spinning Plates Postgraduate Study in the UK: Surviving and Succeeding :163-174 Libri 9781911450030
Internet publication
Cronshaw S. The challenges of using netnography and qualitative questionnaires to explore the role of digital-physical activity and consumer well being during the UK COVID-19 lockdown.
Conference presentation:
Reimagining decent work through engaged scholarship: dynamics and boundaries of inclusive relationality, BAM Annual Conference 2022, hybrid/Manchester, Workshop. 2022
Co-creating ‘Decent Work’ Through Appreciative Inquiry Methodologies and Tools, Academy of Management 2022, Hybrid (online/Seattle), Workshop. 2022
Mothers undertaking part-time doctoral study: Challenges and Implications, Society for Research in Higher Education (SRHE) Conference 2021, Online, Oral presentation. 2021
Outside Looking In: Marginalisation of working student mothers in Higher Education and the impact on their well-being., UK Council for Graduate Education. 2nd International Conference on the Mental Health & Wellbeing of Postgraduate Researchers, Online, Oral presentation. 2021
On the periphery: the experience of part-time PhD students who are also working mothers and the role of online Communities of Practice., Quality in Postgraduate Research, Australia, Oral presentation. 2018
Postgraduate Education as a means of re-affirming identity in Women, Business, Enterprise and lifelong learning, Chester, Oral presentation. 2015
Female doctoral students: Identity conflict and self-categorization., Diversity and difference, Chester, Poster presentation. 2014
The influence of social media on young women’s perceptions of beauty, Theorising the Popular, Liverpool, Oral presentation. 2011
The relevance of the Diva to today’s young women, The Diva. Run by the University of Liverpool, Liverpool, Oral presentation. 2011
External PGR examinations performed:
University of Chester, DBA, The Function and Dynamics of Interpersonal Trust within Workplace Learning in High Pressure Context. 2022
De Montfort University, DBA, CREATING THE CONDITIONS FOR PROJECT PORTFOLIO SUCCESS IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS (VUCA) WORLD: CASE STUDY OF A UK GOVERNMENT DEPARTMENT. 2022
University of Chester, Professional Doctorate, Investigating Ambidexterity of SMEs in the Defence and Security Industry. 2021
University of Chester, Professional Doctorate, Tussles with ambidexterity. The case of managers of health professional education. 2019
External committees:
Chartered Association of Business Schools CPD Board, Chartered Association of Business Schools, Board member. 2022
Membership of professional bodies:
CMBE Certified Management and Business Educator, Chartered Association of Business Schools. 2020
Fellow of the Higher Education Academy, Higher Education Academy. 2007
Other Professional Activity:
REF reviewer for De Montfort Business School. 2020
Editorial boards:
International Journal of Organizational Analysis, Associate Editor. 2018
Conference organisation:
Theorising the Popular. Based at Liverpool Hope University, Co-host and organiser. I organised this annual International conference for 4 years 2013 - 2016. 2013
Teaching qualification:
P.G.C.L.T.H.E. 2006