Dr Sue Cronshaw

Liverpool Business School


2016, University of Chester, United Kingdom, PhD
2006, University of Liverpool, United Kingdom, PGCLTHE
2004, Manchester Metropolitan University, United Kingdom, MA Strategic Marketing
2003, Manchester Metropolitan University, United Kingdom, Postgraduate Dilpoma in Marketing Management
1998, Chartered Institute of Marketing, UK, CIM Advanced Certificate in Marketing
1994, University of Sunderland, United Kingdom, BA (Hons) Communication Studies

Academic appointments

Lecturer in Marketing & Media, Media & Commuication, Liverpool Hope University, 2003 - 2017

Journal article

Stokes P, Smith S, Wall T, Moore N, Rowland C, Ward T, Cronshaw S. 2019. Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM International Journal of Human Resource Management, 30 :1287-1322 DOI Author Url Publisher Url Public Url

Busby R, Cronshaw S. 2015. Political Branding: The Tea Party and Its Use of Participation Branding Journal of Political Marketing, 14 :96-110 DOI Publisher Url Public Url


Cronshaw S. 2017. Working Student Mums and the Art of Spinning Plates Postgraduate Study in the UK: Surviving and Succeeding :163-174 Libri 9781911450030

Conference presentation:

Outside Looking In: Marginalisation of working student mothers in Higher Education and the impact on their well-being., UK Council for Graduate Education. 2nd International Conference on the Mental Health & Wellbeing of Postgraduate Researchers, Online, Oral presentation. 2021

On the periphery: the experience of part-time PhD students who are also working mothers and the role of online Communities of Practice., Quality in Postgraduate Research, Australia, Oral presentation. 2018

Postgraduate Education as a means of re-affirming identity in Women, Business, Enterprise and lifelong learning, Chester, Oral presentation. 2015

Female doctoral students: Identity conflict and self-categorization., Diversity and difference, Chester, Poster presentation. 2014

The influence of social media on young women’s perceptions of beauty, Theorising the Popular, Liverpool, Oral presentation. 2011

The relevance of the Diva to today’s young women, The Diva. Run by the University of Liverpool, Liverpool, Oral presentation. 2011

External PGR examinations performed:

University of Chester, Professional Doctorate, Tussles with ambidexterity. The case of managers of health professional education. 2021

Membership of professional bodies:

CMBE Certified Management and Business Educator, Chartered Association of Business Schools. 2020

Fellow of the Higher Education Academy, Higher Education Academy. 2007

Other Professional Activity:

REF reviewer for De Montfort Business School. 2020

Editorial boards:

International Journal of Organizational Analysis, Associate Editor. 2018

Conference organisation:

Theorising the Popular. Based at Liverpool Hope University, Co-host and organiser. I organised this annual International conference for 4 years 2013 - 2016. 2013

Teaching qualification:

P.G.C.L.T.H.E. 2006