Vicki Is a senior lecturer in Digital Marketing on the Business with programmes within Liverpool Business School. Vicki teaches Digital Marketing modules and has a keen interest in employability and work based learning.
Vicki's research areas are focused on employability and work-based learning. Vicki is currently researching postgraduate work placements in part fulfilment of the Doctorate of Education - EdD.
Vicki is also a trustee for ASET - The Work Based and Placement Learning Association. Her remit is Co-lead for the membership and communications working group, and she also sits on several working groups, including conference planning.
Degrees
2018, University of Central Lancashire, United Kingdom, Masters of Education in Professional Practice
2014, University of Central Lancashire, United Kingdom, BA (Hons) Marketing with Management - First Class
University of Central Lancashire, United Kingdom, Doctorate of Education in Professional Practice
Academic appointments
Senior Lecturer Digital Marketing, Liverpool Business School, Liverpool John Moores University, 2023 - present
External Examiner, Business School, University of Northampton, 2023 - present
Journal article
Jackson V, O'Brien V, Richards A. 2023. Investigating the impact of experiential learning on employability skill development and employment outcomes: a UK case study of MBA students from the Indian Subcontinent Journal of Education and Work, DOI Publisher Url Public Url
Chapters
Udell J, O'Brien V, Flynn S, Hooper H, Walker-Martin F. 2023. The practice of sandwich degrees The Routledge International Handbook of Work-Integrated Learning :176-189 Routledge DOI Publisher Url
Jackson V, O'Brien V. 2021. Enhancing Indian MBA students’ employability through an experiential learning residential: an accessible and inclusive approach. Norton S, Dalrymple R. Employability: breaking the mould. A case study compendium :54-60 Advance HE 978-1-9163593-4-5 Publisher Url Public Url
O'Brien VL, Walker-Martain FD. 2019. 9783030263416 Diver A. Employability via Higher Education: Sustainability as Scholarship :113-125 Springer DOI Author Url Publisher Url
Internet publication
Jackson V, O'Brien V. 2021. Developing employability skills from an experiential learning residential. Publisher Url
O'Brien V, Walker F, Cunnigham E, Thwaites G. 2015. Leadership Potential in Undergraduates Publisher Url
O'Brien V. 2014. To what extent does peer to peer support encourage second year students to actively seek placements?
Conference presentation:
Enhancing Indian MBA students’ employability through an experiential learning residential: an accessible and inclusive approach., The OU Employability conference, Online, Oral presentation. 2020
Learning and engagement through games, ASET Conference 2019, Hertfordshire, Oral presentation. 2019
LaunchPad Leadership development., Chartered Association of Business Schools, Liverpool, Poster presentation. 2017
Peer to Peer support, CABS Business School Conference, York, Oral presentation. 2015
To what extent does peer to peer support encourage second year students to actively seek placements?, ASET Conference 2014, University of Northumbria, Oral presentation. 2014
Other Professional Activity:
For 40 years, ASET has been at the forefront of developments in all work-based learning and placements. It provides its members with a comprehensive range of services - nearly 2000 academic and placement professionals at over 100 HEPs. As an ASET Trustee, Vicki co-leads the Membership and communications working group. Vicki also sits on the conference planning group and Leadership exchange events. Vicki facilitates regional hubs, staff development training and insight training events on behalf of ASET. Vicki publishes viewpoints and thought pieces concerning work-based and placement learning on behalf of ASET and is currently developing a Post graduate placements toolkit..