Victoria McCall

Liverpool Business School

Victoria has worked in higher education for over 15 years having previously worked in a management role for The Estee Lauder Group. Victoria joined Liverpool Business School in 2022 and is Programme Leader for the MBA and Executive Education programmes including the MBA, MBA Scale-Up, MSc Leadership and Management Practice, and the associated Senior Leader Apprenticeship Programmes as well as the CMDA.

Victoria is a Senior Fellow of the Higher Education Academy (SFHEA), and teaches in the areas of executive leadership, strategy, and digital marketing. She has been awarded a number of Teaching Excellence Awards, including the British Academy of Management Education Practice Award in the Early Career Teaching Practitioner Category for her work implementing innovative, creative, hybrid learning teaching environments.

Victoria is currently undertaking her Doctorate in Business Administration, and her research interests include digital and social media marketing, leadership, and pedagogic innovation. Victoria also holds the post of external examiner for London College of Fashion, University of the Arts London.

Degrees

2026, Liverpool John Moores University, United Kingdom, Doctor of Business Adminstration
2014, University of Liverpool, United Kingdom, PGDip Management Research
2007, University of Liverpool, United Kingdom, MBA
2005, University of Liverpool, United Kingdom, BA (Hons) Economic and Social History

Certifications

2019, Higher Education Academy, United Kingdom, Senior Fellow HEA

Academic appointments

Programme Leader MBA and Executive Education, Liverpool Business School, Liverpool John Moores University, 2022 - present
Senior Lecturer in Executive Education and Programme Manager MBA, Liverpool Business School, Liverpool John Moores University, 2022 - 2023
Director of Studies MSc Digital Marketing, Management School, University of Liverpool, 2011 - 2022

Highlighted publications

Brown G, McCall V. 2021. Community, adaptability, and good judgement: Reflections on creating meaningful, sustainable pedagogy in uncertain times Developing Academic Practice, 2021 :5-9 DOI Publisher Url Public Url

Journal article

Brown G, McCall V. 2021. Community, adaptability, and good judgement: Reflections on creating meaningful, sustainable pedagogy in uncertain times Developing Academic Practice, 2021 :5-9 DOI Publisher Url Public Url

Internet publication

Cockayne D, Matthews P, McCall V. 2020. Developing Digital Content for Teaching in Online and Hybrid Modes of Delivery Publisher Url Public Url

Conference publication

McCall V, Brown G. Creating flexible, meaningful pedagogy in ambiguous times: Responding to the challenges facing higher education Advance HE Teaching and Learning Conference 2021.

Brown G, McCall V. University Educator as Bricoleur: The Role of the Personal in University Pedagogy British Academy of Management Teaching and Learning (MKE) Conference. 2021

McCall V, Brown G. Community, adaptability, and good judgement: Reflections on creating meaningful, sustainable pedagogy in uncertain times 6th Annual Pedagogic Research Conference. University of Liverpool. 2021

Hannibal C, McCall V. The Golden Thread: Professional development as part of the online classroom. University of Liverpool Learning and Teaching Conference. 2015

McCall V, Al-Abdin A. Using creative and blended learning techniques to enhance student experience in strategic marketing British Academy of Management Teaching and Learning (MKE) Conference. 2018

Other invited event:

Webinar: BAM Management Education and Learning SIG, Online, Panel Member (2021) Webinar: Enhancing your Application for the BAM education Practice Award 2021. British Academy of Management. 2021

Webinar: Developing Digital Content for Teaching in Online and Hybrid Modes of Delivery, Online Event, British Academy of Management attended by 97 academics from 14 countries. 2020

Teaching qualification:

Senior Fellow of the Higher Education Academy. 2019

Award:

British Academy of Management Education Practice Award, Early Career Teaching Practitioner for our work entitled "Using music and creative and blended learning techniques to enhance student experience in Strategic Marketing", British Academy of Management. 2018

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