Dr Vito Tassiello

Liverpool Business School

Journal article

Tassiello V, Tillotson JS, Rome AS. 2021. "Alexa, order me a pizza!": The mediating role of psychological power in the consumer-voice assistant interaction PSYCHOLOGY & MARKETING, DOI Author Url Public Url

Tillotson JS, Tassiello V, Rome AS, Helaniemi K. 2020. The spirit of sauna: legitimating the Finnish place brand Journal of Place Management and Development, DOI Publisher Url Public Url

Tassiello V, Tillotson JS. 2020. How subjective knowledge influences intention to travel Annals of Tourism Research, 80 DOI Author Url Public Url

Viglia G, Tassiello V, Gordon-Wilson S, Grazzini L. 2019. Predicting consumers' cheating behavior. The role of mental representation of goods and psychological ownership PSYCHOLOGY & MARKETING, 36 :1039-1045 DOI Author Url Public Url

Tassiello V, Viglia G, Anna S. M. 2018. How handwriting reduces negative online ratings Annals of Tourism Research, 73 :171-179 DOI Author Url Publisher Url Public Url

Tassiello V, Lombardi S, Costabile M. 2018. Are we truly wicked when gossiping at work? The role of valence, interpersonal closeness and social awareness Journal of Business Research, 84 :141-149 DOI Author Url Publisher Url Public Url

De Angelis M, Tassiello V, Amatulli C, Costabile M. 2017. How language abstractness affects service referral persuasiveness Journal of Business Research, 72 :119-126 DOI Author Url

Petruzzellis L, Romanazzi S, Tassiello V. 2011. Branding relationships in financial services: Paradigm shift in Mediterranean countries Journal of Brand Management, 18 :312-328 DOI

Tassiello V, De Angelis M, Amatulli C. Piattaforme digitali e rischio sociale nella condivisione di opinioni estreme Micro & macro marketing, DOI Public Url

Amatulli C, De Angelis M, Tassiello V. Efficacia delle raccomandazioni online relative ai servizi: il ruolo del tipo di linguaggio del mittente e della conoscenza previa del destinatario Micro & macro marketing, Public Url

Conference publication

Tassiello V, De Angelis M, Amatulli C, Costabile M. Topic Controversy and WOM: the Effect of Opinion Extremeness on Sharing Advances in Consumer Research, Association for Consumer Research 44 :651-652