Dr Fang Bin Guo

School of Engineering

Dr Fang Bin Guo has been a senior industrial designer with over 20 years’ experience in product/spatial design. He has worked for a variety of design consultancies/in-house design teams in the UK & China; and has won/brought to completion a number of design projects for clients including Microsoft, Christie Digital, Xerox, Dubailand, Raleigh Bikes and Hi-Tec Sports.

Dr Guo holds BA/MSc/PhD degrees in Industrial Design and teaches BSc Product Design Engineering and supervises PhD students’ research at Liverpool John Moores University. His major research incorporates high design education; human-centred design in contemporary digital and maritime industries, and urban regeneration; in particular the study of Human Factors and cognitive ergonomics and its application in NPD. He has undertaken several funded projects awarded from the UK AHRC, Newton-Fund, Innovate-UK, MarRI-UK and EU Horizon-2020. He is currently working on AHRC (£250k) and MarRI-UK (£170k) projects, and is leading an international cross-disciplinary team.

Languages

Chinese (Mandarin)
English

Degrees

2010, University of Salford, United Kingdom, PhD Industrial Design Education
2003, University of Salford, United Kingdom, MSc Industrial Design
1991, Luxun Academy of Fine Arts, China, BA Industrial Design

Academic appointments

Lecturer/Senior lecturer, BSc Product Design Engineering, Liverpool John Moores University, 2010 - present
Lecturer/Programme leader, BA Industrial Design, Dalian Polytechnic University, 1999 - 2001

Journal article

Guo FB, Roberts E, Zhan X, Johnston K. 2021. Consideration of Human-Centered Emotional Design and Cultural Strategy in Urban Regeneration in China Journal of Urban Design, DOI Publisher Url Public Url

Ender J, Wagner JC, Kunert G, Guo FB, Larek R, Pawletta T. 2019. Concept of a Self-Learning Workplace Cell for Worker Assistance While Collaboration with a Robot Within the Self-Adapting-Production-Planning-System Informatyka, Automatyka, Pomiary W Gospodarce I Ochronie Środowiska, 9(4), 4-9, 9 :4-9 DOI Publisher Url Public Url

Zhan X, Shen C, Ji Z, Chen J, Fang H, Guo F, Zhang J. 2019. A Dual-Point technique for the entire ID-VG characterization into subthreshold region under Random Telegraph Noise condition IEEE Electron Device Letters, 40 :674-677 DOI Author Url Publisher Url Public Url

Zhao Y, Du HB, Guo FB. 2019. Consideration of Human Factors in a Design of Fire-rescue Window Art Work, :085-088 Public Url

Ge X, Jiao L, Qu J, Guo FB. Sustainable Urban Regeneration Based on Industrial Heritage Conservation in Dalian, China Test Engineering and Management, Public Url

Book

Guo FB. 2021. Design Principle LJMU Public Url

Guo FB. 2021. Product Design and Presentation LJMU Public Url

Guo FB. 2011. Industrial Design Education Lambert Academic Publishing 9783844383256 Author Url Publisher Url

Conference publication

Ge X, Qu J, Guo FB. 2020. On Major Issues and Countermeasures of the Regeneration of Former Industrial Sites in China Advances in Economics, Business and Management Research, 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020) 133 DOI Publisher Url Public Url

Guo FB, Roberts E, Du H, Wang Y, Chen Y, Ge X. 2019. A Comparative Research on Culture-Led Regeneration across Cities in China Proceedings of International Conference on Urban Studies and Planning, ICUSP 2019 : International Conference on Urban Studies and Planning Public Url

Ender J, Jan C, Kunert G, Larek R, Pawletta R, Guo FB. 2019. Design of an Assisting Workplace Cell for Human-Robot Collaboration IEEE: I2 PhDW 2019 DOI Public Url

Guo FB. 2018. Shifting Product Design from Technology Driven to User Centre Design Driven 3rd International Conference on Design & Production Engineering 7 DOI Publisher Url

Zhao Y, Guo FB, Du HB. 2018. A Pedagogical Study of Industrial Design Education for Industry 4.0 3rd International Conference on Design & Production Engineering 7

Guo FB. 2017. Capturing Imagination: A Shift From Teaching to Learning ICERI2017, 10th International Coference of Education, Research and Innovation Author Url Public Url

Guo FB. 2016. Switching From Lecture to Design Workshop INTED 2016, 10th International Technology Education and Development Conference, 2016. Public Url

Guo FB. 2015. Educating Design Professionals In The 21st Century E&PDE 2015, The 17th International Conference on Engineering and Product Design Education Public Url

Guo FB. 2015. Aligning teaching and learning approach and assessment method to enhance the quality of higher design education INTED2015 Proceedings,2015, 9th international technology education and development conference,2015 Public Url

Guo FB, Williams A. 2006. A comparative study of Industrial Design Education across HE Institutions within the UK and China D2B -IDM 2006, D2B - The 1st International Design Management Symposium: Shanghai 2006 Publisher Url

Guo F, Yang Z, Jenkinson I, Ender J. Changing the Role of Design AHFE 2019_Proceedings of the 10th International Conference on Applied Human Factors and Ergonomics (Spring.com), 10th International Conference on Applied Human Factors and Ergonomics

Guo FB, Yang Z, Blanco Davis E, Khalique A, Bury A. Does being human cause human errors? Consideration of human-centred design in ship bridge design 12th International Conference on Applied Human Factors and Ergonomics (AHFE 2021) DOI Public Url

Zhan X, Guo FB, Fairclough S, Lee D. Psychological Impact on Design: Empirical Case Studies in City Regeneration of Post-Industrial Sites AHFE 2021:3rd international conference on Industrial Cognitive Ergonomics and Engineering Psychology (ICEEP) DOI Public Url

Qu Z, Abujaafar M, Wang J, Nazir S, Mallam S, Blanco-Davis E, Guo FB, Sivori H, Symes S, Yang Z. Advanced Bayesian model to quantify the adequacy of organisation for human reliability: A maritime case.

Design

Guo FB. 2019. Web Design Author Url

Guo FB. 2019. Logo Design Publisher Url Public Url

Highlighted activities

Research Grants Awarded:

MarRI-UK, LADDER –‘ Lookout Awareness of Distractions: the creation of a Distraction Evaluation Ratio’, Grant value (£): 170,000, Duration of research project: 24 months. 2020

AHRC - Newton Fund, What Aspects of Participatory Design Can Help Urban Revitalisation; in Particular in the Restructuring of Former Industrial Zones in China., Grant value (£): 250,000, Duration of research project: 36 months. 2018

Professional activities

Conference organisation:

Committee Member & Invited Speaker. INDUSTRIALMEET2022. International Meet on Industrial & Manufacturing Engineering. 2022

Session chair & scientific advisory board member. Industrial Cognitive Ergonomics and Engineering Psychology Conference (ICEEP). 2021

Session Chair & Board of Industrial Cognitive Ergonomics and Engineering Psychology at AHFE. 2019

Session Chair. ICUSP 2019: International Conference on Urban Studies and Planning. London. 2019

Committee Member & invited speaker. Design and Production Engineering. 2018

Industrial connections:

Lloyd’s Register Classification Society (North Asia), Industrial partner of MarRI-UK project. 2020

Idea Latitude/Urban Planning and Design Institute, Creative industrial partner of AHRC-Newton Fund project.. 2018

Research Grants Awarded:

MarRI-UK, LADDER –‘ Lookout Awareness of Distractions: the creation of a Distraction Evaluation Ratio’, Grant value (£): 170,000, Duration of research project: 24 months. 2020

EU H2020, ENHANCE – Human Reliability and Training Network, Grant value (£): €173,000, Duration of research project: 4 yrs. 2019

The European Regional Development Fund (ERDF), LCR 4.0, Grant value (£): 5,000, Duration of research project: 12 months. 2019

AHRC - Newton Fund, What Aspects of Participatory Design Can Help Urban Revitalisation; in Particular in the Restructuring of Former Industrial Zones in China., Grant value (£): 250,000, Duration of research project: 36 months. 2018

Innovate UK, A True Random Number Generator (TRNG) MVP for RFID Tags in Healthcare, Grant value (£): 132,843, Duration of research project: 6 months. 2018

LJMU, RFID-based Industrial Design for the IoHT Industry, Grant value (£): 3,000, Duration of research project: 12 months. 2018

Conference presentation:

Changing the Role of Design, 10th International Conference on Applied Human Factors and Ergonomics (AHFE), Washington, Oral presentation. 2019

Comparative Research on Culture-Led Regeneration Across Cities in China, International Conference on Urban Studies and Planning (ICUSP). London, Oral presentation. 2019

Shifting Product Design from Technology Driven to User Centre Design Driven, Design & Production Engineering, Valencia, Oral presentation. 2018

Switching from Lectures to Design Workshop, 10th International Technology Education and Development Conference’ (INTED), Valencia, Poster presentation. 2016

Educating Design Professionals in the 21st Century, 17th International Conference on Engineering and Product Design Education, Loughborough, Poster presentation. 2015

Aligning Teaching and Learning Approach and Assessment Method to Enhance the Quality of Higher Design Education, 9th International Technology Education and Development Conference’ (INTED), Madrid, Poster presentation. 2015

Capturing Imagination: A Shift from Teaching to Learning, 10th International Conference of Education, Research and Innovation’ (ICERI), Seville, Poster presentation.

Other invited event:

Lecturing at Tongji University, China, College of Design & Innovation in Aug-Sep. 2019

Lecturing in Luxun Academy of Fine Arts, China, School of Industrial Design. 2015

Visiting Professor, China, at Dalian University between 2014-2017. 2014

External collaboration:

Luxun Academy of Fine Arts (LAFA), School of Industrial Design. 2018

China National Association of Painting (CNAP), Public Art Committee.

Dalian Polytechnic University (DPU), Southampton International College.

Tongji University (TJU), College of Design & Innovation.

Wuhan University of Technology (WUT), School of Art & Design.

Fellowships:

Fellow of the High Education Academy (FHEA), The Higher Education Academy. 2015

Teaching qualification:

PGCert in Higher Education. 2015

Membership of professional bodies:

Member, British Industrial Design Association (BIDA).

Member, The Institution of Engineering Designers (IED).

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