Boma completed a two-year accelerated degree in Business Management from Staffordshire University, and finished with a 1st class. After this, he progressed to complete an MSc in Digital Marketing from Liverpool John Moores University where he obtained a distinction. Boma's research interests are focussed on how theories in social pyschology can be applied in a digital context to change health-related behaviours. Boma believes that social pychology theories that have traditionally been applied to change consumer behaviour, can equally be effective in influencing behaviors that benefit individuals and communities for the greater social good. He has a particular interest in theories of cognitive dissonance, social influence, self-determination, and how these theories are manifested in an online setting where individuals are not physically co-present.
As the internet now dominates peoples' communications and social relationships, Boma's PhD thesis will investigate whether people who set set physical activity, diet, and weight loss goals will have better outcomes, when they use the internet to make a public declaration.
PhD Title: The Role Of Online Public Commitment On Compliance With Weight-Related Goal Setting: A Self-Determination Theory Perspective.
Supervisors: Dr Paula Watson, Dr Laura Thomas and Professor Rachel McLean.
Liverpool John Moores University, United Kingdom, MSc, Digital Marketing (Distinction)
Staffordshire University, United Kingdom, BA (Hons), Business Management (1st Class)