2023/24 entry applications also open for 2024/25 applications also open for 2025/26

CPD Video Content Production

Video Content Production

Start dates
July, October, January, April
Course length
15 weeks PartTime
Mt Pleasant campus

Course cost

General enquiries:
0151 231 5090

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Course aim

This course is for individuals either already working in or those seeking to work in digital content creation.

This course will allow you to identify a range of creative video production practices. At the end of the course, you will be able to practice and apply a range of professional video production techniques. You will also be able to explain a creative concept to an expert panel.

Course content

Course under review

You will be given the opportunity to develop skills in video production, animation and motion graphic practice and creative production. You will also develop an understanding of how organisations may adopt digital video content.

You will produce four to five short films (between 30 seconds and 2 minutes in length), with increasing levels of complexity, that explore and refine different skills and techniques.

You will work in different teams and different roles for each brief, enabling you to create an individual portfolio of work which you will use to create your own personal showreel. This showreel will include titles and a personal, short introduction to camera.

You will then complete an individual challenge (of your own choosing), consisting of an independent brief that will be pitched to an industry panel.

Course content may include, but is not limited to, the development of:

  • Professional video production skills, cinematography (lighting, sound, shot types, framing etc.)
  • Storytelling techniques and narrative theories
  • Editing using industry standard software, including project setup and interface, the organization of video documents, creating and editing visual elements, and publishing digital media
  • Film analysis
  • Film theories and practices including audience and reception theories, and target audiences and platforms
  • Interpersonal skills
  • Presentation skills

Teaching and learning

You will watch, analyse, and discuss a range of different film and video styles and genres. Working in small teams, you will design and formulate a response to a given brief in a similar style to the videos that have been explored in the seminar sessions.

You will be supported by a range of asynchronous lectures and demonstrations that will explore different aspects of video production. Practical sessions and workshops will allow you to develop and practice some of the techniques discussed within a supportive environment. Group and individual tutorials will be used to give formative feedback from peers and lecturers.

The course will commence with an introduction to the creative industries by industry guests, giving you an overview of their industry and what key skills students will need to develop to enable them to be successful within their industry.

You will analyse professional video content and will apply some of the skills and techniques discovered to your own video productions before presenting your work to an industry panel.

Entry requirements

Qualification requirements

  • GCSEs and equivalents

    • Prior to starting the programme applicants must have obtained grade 4 or grade C or above in English Language and Mathematics GCSE or an approved alternative qualification:
    • Key Skills Level 2 in English/Maths
    • NVQ Level 2 Functional skills in Maths and English Writing and or Reading Skills for Life Level 2 in Numeracy/English
    • Higher Diploma in Maths/English
    • Functional skills Level 2 in Maths/English
    • Northern Ireland Essential Skills Level 2 in communication or Application of Number
    • Wales Essential Skills Level 2 in Communication or Application of Number

  • A levels

    104 UCAS points from a minimum of 2 A Levels. Maximum of 20 AS points accepted.

  • BTECs

    BTEC National Diploma 104 UCAS Tariff points.

  • Access awards

    At least 9 Distinctions and 36 Merits or any other combination that equates to 104 UCAS tariff points in a relevant subject

  • International Baccalaureate

    24 IB points

  • Irish awards

    Irish Leaving Certificate 104 UCAS tariff points.

  • Alternative qualifications considered

    Applications are welcomed from mature and non-standard applicants who will be considered on an individual basis

How to apply

To apply for this programme, you are required to complete an LJMU online application form. You will need to provide details of previous qualifications and a personal statement outlining why you wish to study this programme.


There will be two assessment tasks:

  1. A series of short films (created in groups) which will be used to create a showreel
  2. An individual project which will be developed and pitched to an industry panel

CPD award

Certificate of Professional Development in Content Creation, Graphics and Visualisation.

The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.

Further guidance on programme changes.