BBC Sport tour inspires Sport Business students

Image of a runner's foot on a starting block about to start a race.

BBC Sport moved to Salford in 2011 from London and the students got the chance to tour the building, view the sports broadcast and radio studios and have talks around digital engagement, live streaming, and how BBC Sport uses technology to engage youth audience mores in their services. The students also got to try out virtual reality (VR) and found out how cutting edge technology is being used to connect with sports audiences. 

Module leader Louise Williams commented: "We cannot thank BBC Sport enough for the opportunity we were given, we were made to feel so welcome. Learning experiences like this are so valuable to the students' understanding. Giving them this industry insight enabled them to put what they do in the classroom into practice and it gave them some new career ideas that they may not have thought about before. It was a superb morning."

The World of Work Careers Centre organised the visit for this group of students, who are currently studying the sports media and technology module for fan engagement. Commenting on the visit, Level 4 student Erin Williams said: “Where we got to see where everyone actually worked, such as when they were live on air, was very interesting, an opportunity not many people get to do. It has made me realise I would like to pursue a career in the sports media."

Level 5 student Ryan Miller added: "I thought the BBC trip was extremely useful and interesting, especially learning how the BBC aims at targeting groups/sports that are experiencing under-representation by using their website as a platform where matches can be streamed. I also found the general concept of how the BBC aims at targeting the youth age group through social media interesting. The trip proved to be a great insight to how a major organisation runs and the obstacles that it also faces."


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