Liverpool’s key position in creating more active and healthy communities across the Globe



Man performing physical activity - Creating more active and healthy communities across the Globe

A worldwide network of active cities is set to expand following a knowledge-sharing event attended by ten different countries. The workshop took place in Liverpool and was hosted in conjunction with Liverpool John Moores University’s Physical Activity Exchange at the Research Institute for Sport and Exercise Sciences.

Liverpool, a development partner of the Active Well-being Initiative (AWI), was one of ten pilot Global Active Cities. It is now on its way to being certified as one of the first cities worldwide to have implemented the internationally-recognised Global Active City Standard. The cities that attended the workshop from 7-9 March came from Belgium, Finland, Germany, Greece, Norway, Portugal, Switzerland and the United Kingdom.

Group shot - Creating more active and healthy communities across the Globe

Several delegates at the Global Active City workshop, organised by the Active Well-being Initiative (AWI), expressed an interest in joining the programme. If given the go-ahead by their political leaders, their cities will work with the AWI to create active, healthy, and happy communities for the future.

Christoph Holstein, State Councillor for the Department of Home Affairs and Sports, Hamburg, said: “For us what we have learned from Liverpool has been very important because our two cities face similar challenges. Sport and physical activity are some of the most important things for measuring life quality, besides culture and environment.”

Keiko Homma, of the Japan Sport Council, said: “This is really an evidence-based initiative and it has a strategic approach.”

There were also senior officials from the International Olympic Committee, which supports the AWI, and the Japan Sport Council, as well a special advisor to the national sports authorities in China. There were presentations by two pilot Global Active Cities – Liverpool, and Lillehammer, Norway. The delegates were taken on field trips to see the work of the Physical Activity Exchange; the community engagement work of Everton Football Club; and Archbishop Beck Catholic Sports College.

Gabriel Messmer, president of Evaleo, one of the AWI’s founding partners, said: “Only last month leading American scientists confirmed that promoting physical activity is a best buy for public health. Helping residents to be more active is the best thing cities can be doing to keep their populations healthy and reduce pressure on local services.”

Wolfgang Baumann, Secretary General of the AWI’s co-founding organisation, The Association For International Sport for All (TAFISA), said: “It is very obvious that health promotion through physical activity has become a number one priority on the municipalities’ agendas. Cities are no longer judged by if they have the number one football team, but by what they are doing for health and physical activity promotion.”

John Marsden, former Head of Liverpool Active City, has been seconded by Liverpool City Council to Liverpool John Moores University (LJMU) and the AWI to share his knowledge and experience with other cities.

John said: “The City of Liverpool is delighted to be an advisory city for the Active Well-being Initiative. We launched our first Active City model in 2005 and have enjoyed numerous benefits from its joined-up approach. When we started, fewer than one person in five exercised for at least 30 minutes, three times a week. We have seen such dramatic changes that our new target is to become the most active city in England by 2021.”

To be certified as a Global Active City, a city needs to create and adopt a comprehensive physical activity and sport strategy that encourages and enables its population to make long term behavioural changes. Any type of town, city or region can create a Global Active City strategy, whether it has a population of tens of thousands, or several million. Each strategy is uniquely devised in partnership with the city – there is no one-size-fits-all.




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