Biography
Jacqui McAssey explores strategies for styling, aspects of contemporary photography within the wider subjects of fashion, fandom and sport.
In response to the Premier League statistics from the 2011/12 season which stated that 23% of football attenders (of the male game) were female she self-published ‘GIRLFANS’ a visual ethnographic study of female football fans. 'GIRLFANS' is intended to give female football supporters visibility and a sense of belonging in football culture. So far she has used photography and the traditional football fanzine as its platform, observing how supporters express their fandom through fashion and clothing.
Jacqui co-authored a comprehensive book on fashion styling for Bloomsbury/AVA Academia’s popular ‘Basics’ series. Entitled ‘Fashion Design 08: Styling’ the publication provided a platform to showcase work produced by students alongside professional examples by international photographers and stylists. She continues to work on image making projects independently casting for fashion editorials published in Arena Homme Plus, Man About Town and Another magazine.
Jacqui is an External Examiner on BA Fashion Styling at Instituto Marangoni Paris and London Schools.
Degrees
2007, University of Central Lancashire, United Kingdom, MA (with Distinction), Fashion and Lifestyle Promotion
1997, University of Central Lancashire, United Kingdom, BA (Hons) Fashion Promotion, Fashion Promotion
Academic appointments
External Examiner, BA (Hons) Fashion Styling, Instituto Marangoni Paris (MMU), 2017 - present
External Examiner, BA (Hons) Fashion Styling, Instituto Marangoni London (MMU), 2017 - present
Senior Lecturer, Fashion (Communication), Liverpool John Moores University, 2015 - present
Course Leader, Fashion Promotion with Styling, University of Central Lancashire, 2009 - 2014
Lecturer, Fashion Promotion, University of Central Lancashire, 1998 - 2009
Publications
Highlighted publications
McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399
Editorial/letter to the editor
McAssey J. 2017. Futebol Cafe: Girlfans, the photographic magazine that tells the English: football is also a woman's thing. https://medium.com/futebol-café/girlfans-futebol-coisa-de-mulher-745504035dc5,
McAssey J, Wright J. 2017. Mundial Magazine. Sandison D. Mundial Magazine,
McAssey J, Provins M. 2017. 'Money Diaries' for Season Zine. Pennant F. http://www.season-zine.com/,
Artefact
McAssey J. 2017. Girlfans Manchester City F.C. Edition >Link
McAssey J, Hurst A. 2016. Girlfans 2: Everton FC Edition >Link
McAssey J, Hurst A. 2015. Girlfans 1: Liverpool FC Edition >Link
Book
McAssey J, Buckley C. 2011. Styling Mode perfekt in Szene setzen Stiebner Verlag GmbH 9783830708773
McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399
Exhibition
McAssey JM. Girlfans at The Whitworth >Link
Engagement & Impact
Conference presentation:
Title of presentation: Girlfans: a visual ethnographic study of female football fans, Conference title: Upfront & Onside: The Women's Football Conference, Place/location of conference: National Football Museum, Manchester, Presentation type: Oral presentation
Media Coverage:
Links #1: https://www.theguardian.com/football/2018/mar/08/womens-football-conference-highlight-past-achievements, Media coverage: 'Groundbreaking women’s football conference highlights buried stories.' Article by Anna Kessel, The Guardian, 8th March 2018.
Links #1: https://medium.com/futebol-caf%C3%A9/girlfans-futebol-coisa-de-mulher-745504035dc5, Media coverage: Girlfans interview with Bruno Rodrigues of Futebol Cafe (Brazil). 26th September 2017.
Links #1: http://www.kickstothepitch.com/tag/jacqui-mcassey/, Media coverage: Girlfans interview with Carlos Rodriguez of Kicks to the Pitch. Published 7th November 2017.
Links #1: https://www.youtube.com/watch?v=-zV9xjVdDV4, Media coverage: Girlfans Fan Film made for Sky Sports PL 'Carling In Off The Bar' programme. Film by Ben Jones, Big Earth Productions. Aired 22nd December 2017.
Membership of professional bodies:
Member, The Football Collective, https://footballcollective.org.uk/