Liverpool Skyline

Liverpool School of Art and Design

Jacqueline McAssey

Jacqueline McAssey

Telephone: 0151 904 1244



Jacqui McAssey explores strategies for styling, aspects of contemporary photography within the wider subjects of fashion, fandom and sport. In response to the Premier League statistics from the 2011/12 season which stated that 23% of football attenders (of the male game) were female she founded ‘GIRLFANS’ a visual ethnographic study of female football fans. Jacqui has used photography and the traditional football fanzine format to give female football supporters visibility and a sense of belonging in male-dominated football culture.

Since 2013 she has documented the female fans of Liverpool, Everton and Manchester City and her work has featured in The Guardian, BBC3, i-D/Vice and GQ Style. She has presented and exhibited the work at The Whitworth Art Gallery, Museum of Liverpool and National Football Museum, Manchester and the publication can be found in the British Library, V&A Art Library, Manchester Metropolitan University Special Collections and LJMU's Femorabilia Collection. Since 2018 @jacquimcassey's Twitter feed and GIRLFANS website have been web archived by the British Library as being of cultural importance in the field of sport, soccer and fans.

She is currently working on the production of GIRLFANS Tranmere Rovers, Celtic and England and co-authoring the second edition of Basics Fashion Styling for Bloomsbury. Jacqui has been commissioned by the British Textile Biennial to photograph the supporters of Burnley FC, the results of which will be shown in a fanzine and exhibition from 3rd October to 3rd November 2019.

GIRLFANS Zine 1-3 can be found online at

Jacqui is an External Examiner on BA Fashion Styling at Instituto Marangoni, Paris and London Schools.


2007, University of Central Lancashire, United Kingdom, MA (with Distinction), Fashion and Lifestyle Promotion
1997, University of Central Lancashire, United Kingdom, BA (Hons) Fashion Promotion, Fashion Promotion

Academic appointments

External Examiner, BA (Hons) Fashion Styling, Instituto Marangoni Paris (MMU), 2017 - present
External Examiner, BA (Hons) Fashion Styling, Instituto Marangoni London (MMU), 2017 - present
Senior Lecturer, Fashion (Communication), Liverpool John Moores University, 2015 - present
Course Leader, Fashion Promotion with Styling, University of Central Lancashire, 2009 - 2014
Lecturer, Fashion Promotion, University of Central Lancashire, 1998 - 2009


Highlighted publications

McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399


McAssey J. 2018. A new wave of documenters are giving female football supporters visibility and a sense of belonging in football culture. >Link

Editorial/letter to the editor

McAssey J, Pennant F. 2018. Paying Homage to Liverpool FC's Kings. Pennant F., n/a >Link

McAssey J, Provins M. 2017. 'Money Diaries' for Season Zine. Pennant F.,

Book review

McAssey J. 2017. Futebol Cafe: Girlfans, the photographic magazine that tells the English: football is also a woman's thing.é/girlfans-futebol-coisa-de-mulher-745504035dc5,

McAssey J, Wright J. 2017. Mundial Magazine. Sandison D. Mundial Magazine,


McAssey J. 2017. Girlfans Manchester City F.C. Edition >Link

McAssey J, Hurst A. 2016. Girlfans 2: Everton FC Edition >Link

McAssey J, Hurst A. 2015. Girlfans 1: Liverpool FC Edition >Link >Public Url


McAssey J, Buckley C. 2011. Styling Mode perfekt in Szene setzen Stiebner Verlag GmbH 9783830708773

McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399


Hyatt J, McAssey J. TIME TUNNEL: Untold Stories >Link


McAssey JM. GIRLFANS at The Whitworth >Link

Engagement & Impact

Conference presentation:

Soccerama: From Outside The Box, Art of Football / Soccerama -, Liverpool Central Library, Panel Discussion 13/07/2018

Girlfans: a visual ethnographic study of female football fans, Upfront & Onside: The Women's Football Conference, National Football Museum, Manchester, Oral presentation 08/03/2018

Media Coverage:, Vogue: Why There’s No Better Time To Be A Female Football Fan by Felicia Pennant, The Guardian - Groundbreaking women’s football conference highlights buried storylines., Time Tunnel - Art in Liverpool., Free arts festival to mark official launch of Fabric District., The Tapestry Liverpool., Stack - Six inventive ways to make a newspaper magazine., Konbini, France - En images : les supportrices de Manchester City célébrées dans un magazine anglais., The Guardian: The Art of Football review – the cultural impact of our national sport., The Football Collective - Art of Football., Fans Supporting Foodbanks, Liverpool Chamber - Art of Football Festival., Manchester City Social Media Campaign - Introducing GIRLFANS for ‘WoManchester City’ International Women’s Day, 08.03.18, Anfield Wrap, Prof. Jean Williams, Professor of Sport, Wolverhampton., Dr. Stacey Pope: The Football Collective - ‘Sexy’ Women and the Men’s World Cup: (Mis)Representations of Female Football Fans., The Football Collective - The Bloody Beautiful Game., Mikaela McKinley: The Football Collective - The Bloody Beautiful Game., Season - Faith and Football, Sky Sports, Liverpool Echo - The women of Goodison: the story of Everton's unique bond with female fans., Liverpool Echo - Meet the Liverpool photographer capturing the real face of female football fans, The Kopite, Norway - Jacqui McAssey has followed the female football supporters through three full seasons to see how they express themselves through the clothes and fashion., Mundial #GirlsFootballWeek, Grazia, UK - Is football finally solving it’s ‘woman problem’., The Anfield Wrap Podcast - The Weekender, i-D Vice - Female football fans just as fanatic as the lads., BBC3 - What it's like being a modern-day female football fan., GQ - Jacqui McAssey is ensuring female football fans gain their rightful place in football culture., British GQ - It’s time female football fans get the recognition they deserve., NSS an Italian/English fashion and trend site reported on 'Girlfans' exhibition at The Whitworth. August 2017., 'Groundbreaking women’s football conference highlights buried stories.' Article by Anna Kessel, The Guardian, 8th March 2018., Girlfans interview with Bruno Rodrigues of Futebol Cafe (Brazil). 26th September 2017., Girlfans interview with Carlos Rodriguez of Kicks to the Pitch. Published 7th November 2017., Girlfans Fan Film made for Sky Sports PL 'Carling In Off The Bar' programme. Film by Ben Jones, Big Earth Productions. Aired 22nd December 2017.

Membership of professional bodies:

Member, The Football Collective,

Other invited event:

Radio City Talk - More Than Just A Game, Botanic Garden, Liverpool., More Than Just A Game with Mick Coyle celebrating football fans and the work they do in their community: Jacqui McAssey, Anfield Wrap, Alison McGovern MP, Formby Community FC, Fans for Foodbanks, Spirit of Shankly.

Soccerama Symposium: FROM OUTSIDE THE BOX: Football’s relationship with difference and its power for social change., Central Library, Liverpool, Friday 13th July, ‘From outside the box’ hosted by Stephanie Power from BBC Radio 4, focuses on football’s difficult relationship with difference and its power to drive social change. Exploring this breadth of issues around race, sexuality, gender and more will be Neville Southall MBE (Everton and Wales), Melissa Reddy (Senior Football Correspondent at, Jacqui McAssey (GIRLFANS), Shaun Duggan (Screenwriter), Emy Onuora (Author, Pitch Black), Dave Kelly (Fans Supporting Foodbanks) and Paul Manning (City Of Liverpool FC).

Pecha Kucha Manchester -, Leaf, Portland Street, Manchester., PechaKucha Night Manchester Vol. 27 - 'Liverpool' For this PechaKucha, we're exploring the theme of ‘community’. We’ll hear from an eclectic mix of speakers from the worlds of service and graphic design, architecture, printmaking, zines, creative education and economic reform. Line-up Patrick Hurley - CEO, Inclusive Economy Liverpool and Co-founder, Ethos Magazine Robyn Dooley - Director and Learning designer, OH Jacqui McAssey - Senior Lecturer in Fashion Communication and Founder, GIRLFANS Zine Paul Kelly - Graphic Designer, Bear Four Gracie Bisset - Junior Graphic Designer, Liquid Agency and Host, Ladies Wine & Design Liverpool Joe Bramall - Service Designer, Futuregov Ashley Taylor - Architect Karen Edwards - Artist and Printmaker, Red Button Press Ben Holroyd - Designer, Creative Director and Founder, Thoughtfully, Colony, Manchester., A monthly conversation series for women to discuss creativity, business and life. ‘The Power of Personal Projects’ with speakers Jacqui McAssey of GIRLFANS and Emma Reynolds of @kidlit4climate.

Season Zine: The Female Fan Experience, Ace Hotel, London, "Since launching SEASON last year, we’ve met brilliant female football fans also striving to improve the perception of women in the game. Four of our favourites sit on this panel alongside our Editor-in-Chief to discuss their experiences, their work and the impact it’s making."