Liverpool Skyline

Liverpool School of Art and Design

Miss Jacqueline McAssey

Miss Jacqueline McAssey

Telephone: 0151 904 1244


Jacqui McAssey explores strategies for styling, aspects of contemporary photography within the wider subjects of fashion, fandom and sport.

In response to the Premier League statistics from the 2011/12 season which stated that 23% of football attenders (of the male game) were female she self-published ‘GIRL FANS’ a visual ethnographic study of female football fans. 'GIRL FANS' is intended to give female football supporters visibility and a sense of belonging in football culture. So far she has used photography and the traditional football fanzine as its platform, observing how supporters express their fandom through fashion and clothing.

Jacqui co-authored a comprehensive book on fashion styling for Bloomsbury/AVA Academia’s popular ‘Basics’ series. Entitled ‘Fashion Design 08: Styling’ the publication provided a platform to showcase work produced by students alongside professional examples by international photographers and stylists. She continues to work on image making projects independently casting for fashion editorials published in Arena Homme Plus, Man About Town and Another magazine.

Jacqui is an External Examiner on BA Fashion Styling at Instituto Marangoni Paris and London Schools.


2007, University of Central Lancashire, United Kingdom, MA (with Distinction), Fashion and Lifestyle Promotion
1997, University of Central Lancashire, United Kingdom, BA (Hons) Fashion Promotion, Fashion Promotion

Academic appointments

External Examiner, BA (Hons) Fashion Styling, Instituto Marangoni Paris (MMU), 2017 - present
External Examiner, BA (Hons) Fashion Styling, Instituto Marangoni London (MMU), 2017 - present
Senior Lecturer, Fashion (Communication), Liverpool John Moores University, 2015 - present
Course Leader, Fashion Promotion with Styling, University of Central Lancashire, 2009 - 2014
Lecturer, Fashion Promotion, University of Central Lancashire, 1998 - 2009


Highlighted publications

McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399

Editorial/letter to the editor

McAssey J, Pennant F. 2018. Paying Homage to Liverpool FC's Kings. Pennant F., n/a >Link

McAssey J. 2017. Futebol Cafe: Girlfans, the photographic magazine that tells the English: football is also a woman's thing.é/girlfans-futebol-coisa-de-mulher-745504035dc5,

McAssey J, Wright J. 2017. Mundial Magazine. Sandison D. Mundial Magazine,

McAssey J, Provins M. 2017. 'Money Diaries' for Season Zine. Pennant F.,


McAssey J. 2017. Girlfans Manchester City F.C. Edition >Link

McAssey J, Hurst A. 2016. Girlfans 2: Everton FC Edition >Link

McAssey J, Hurst A. 2015. Girlfans 1: Liverpool FC Edition >Link


McAssey J, Buckley C. 2011. Styling Mode perfekt in Szene setzen Stiebner Verlag GmbH 9783830708773

McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399


McAssey JM. Girlfans at The Whitworth >Link

Engagement & Impact

Conference presentation:

Soccerama: From Outside The Box, Art of Football / Soccerama -, Liverpool Central Library, Panel Discussion 13/07/2018

Girlfans: a visual ethnographic study of female football fans, Upfront & Onside: The Women's Football Conference, National Football Museum, Manchester, Oral presentation 08/03/2018

Media Coverage:, NSS an Italian/English fashion and trend site reported on 'Girlfans' exhibition at The Whitworth. August 2017., 'Groundbreaking women’s football conference highlights buried stories.' Article by Anna Kessel, The Guardian, 8th March 2018., Girlfans interview with Bruno Rodrigues of Futebol Cafe (Brazil). 26th September 2017., Girlfans interview with Carlos Rodriguez of Kicks to the Pitch. Published 7th November 2017., Girlfans Fan Film made for Sky Sports PL 'Carling In Off The Bar' programme. Film by Ben Jones, Big Earth Productions. Aired 22nd December 2017.

Membership of professional bodies:

Member, The Football Collective,

Other invited event:

Season Zine: The Female Fan Experience, Ace Hotel, London, "Since launching SEASON last year, we’ve met brilliant female football fans also striving to improve the perception of women in the game. Four of our favourites sit on this panel alongside our Editor-in-Chief to discuss their experiences, their work and the impact it’s making."