Liverpool Skyline

Liverpool School of Art and Design

Miss Jacqueline McAssey

Biography

Jacqui McAssey explores strategies for styling, aspects of contemporary photography within the wider subjects of fashion, fandom and sport.

In response to the Premier League statistics from the 2011/12 season which stated that 23% of football attenders (of the male game) were female she self-published ‘GIRLFANS’ a visual ethnographic study of female football fans. 'GIRLFANS' is intended to give female football supporters visibility and a sense of belonging in football culture. So far she has used photography and the traditional football fanzine as its platform, observing how supporters express their fandom through fashion and clothing.

Jacqui co-authored a comprehensive book on fashion styling for Bloomsbury/AVA Academia’s popular ‘Basics’ series. Entitled ‘Fashion Design 08: Styling’ the publication provided a platform to showcase work produced by students alongside professional examples by international photographers and stylists. She continues to work on image making projects independently casting for fashion editorials published in Arena Homme Plus, Man About Town and Another magazine.

Jacqui is an External Examiner on BA Fashion Styling at Instituto Marangoni Paris and London Schools.

Degrees

2007, University of Central Lancashire, United Kingdom, MA (with Distinction), Fashion and Lifestyle Promotion
1997, University of Central Lancashire, United Kingdom, BA (Hons) Fashion Promotion, Fashion Promotion

Publications

Highlighted publications

McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399

Artefacts

McAssey J. 2017. Girlfans Manchester City F.C. Edition >Link

McAssey J, Hurst A. 2016. Girlfans 2: Everton FC Edition >Link

McAssey J, Hurst A. 2015. Girlfans 1: Liverpool FC Edition >Link

Books

McAssey J, Buckley C. 2011. Styling Mode perfekt in Szene setzen Stiebner Verlag GmbH 9783830708773

McAssey J, Buckley C. 2011. Basics Fashion Design 08: Styling A&C Black 9782940411399

Exhibitions

McAssey JM. Girlfans at The Whitworth >Link

Engagement & Impact

Membership of professional bodies:

Member, The Football Collective, https://footballcollective.org.uk/