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Liverpool Business School

Dr Naser Valaei

Dr Naser Valaei

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Dr Naser Valaei is Senior Lecturer in Digital Marketing at Liverpool Business School, Liverpool John Moores University, Liverpool, UK. Previously he was Postdoctoral Researcher in Digital Marketing at KEDGE Business School, Bordeaux, France and Lecturer in Marketing at Department of Marketing, Sunway University Business School, Sunway University, Malaysia. His research has been published in several journals such as Journal of Business Research, Computers in Human Behavior, Information Technology & People, Technology Analysis & Strategic Management, Marketing Intelligence & Planning, VINE, Business Process Management Journal, the International Review of Retail, Distribution, and Consumer Research, Journal of Relationship Marketing, among others. He sits at the editorial board of Journal of Promotion Management and serves as a reviewer to several refereed journals such as Computers in Human Behavior, Technovation, Information Technology & People, and Tourism Management.

Academic appointments

Senior Lecturer in Digital Marketing, Liverpool Business School, Liverpool John Moores University, 2019 - present
PostDoctoral Researcher in Digital Marketing, KEDGE Business School, 2018 - 2019
Lecturer in Marketing, Sunway University Business School, Sunway University, 2016 - 2018
Tutor in Marketing, International Business School, University Technology Malaysia, 2012 - 2015


Journal article

Valaei N, Bressolless G, Nikhashemi SR, Hajin H. 2019. A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry Journal of Enterprise Information Management, 32 :887-912 DOI Author Url Publisher Url Public Url

Rezaei S, Emami M, Valaei N. 2019. Modeling emotive and cognitive origins of consumer's purchase choices and patronage decisions International Journal of e-Business Research, 15 :71-92 DOI

Rezaei S, Shahijan MK, Valaei N, Rahimi R, Ismail WKW. 2018. Experienced international business traveller’s behaviour in Iran: A partial least squares path modelling analysis Tourism and Hospitality Research, 18 :163-190 DOI

Nikhashemi SR, Valaei N. 2018. The chain of effects from brand personality and functional congruity to stages of brand loyalty The moderating role of gender Asia Pacific Journal of Marketing and Logistics, 30 :84-105 DOI Author Url

Mirfakhradini SH, Safari K, Shaabani A, Valaei N, Mohammadi K. 2018. Customer involvement in new product development of tile and ceramic industry International Journal of Productivity and Quality Management, 25 :108-138 DOI

Rezaei S, Valaei N. 2018. Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition: A maximum likelihood estimation approach International Journal of Electronic Marketing and Retailing, 9 :184-206 DOI

Rezaei S, Valaei N. 2017. Branding in a multichannel retail environment Online stores vs app stores and the effect of product type Information Technology and People, 30 :853-886 DOI Author Url

Nikhashemi SR, Valaei N. 2017. What are the Building Blocks of Customer Brand Loyalty in Department Stores? A Multi-Level Mediation Analysis Journal of Relationship Marketing, 16 :302-327 DOI

Valaei N, Baroto MB. 2017. Modelling continuance intention of citizens in government Facebook page Computers in Human Behavior, 73 :224-237 DOI Author Url Publisher Url

Nikhashemi SR, Valaei N, Tarofder AK. 2017. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? Global Business Review, 18 :S108-S127 DOI

Valaei N, Nikhashemi SR. 2017. Generation Y consumers' buying behaviour in fashion apparel industry: a moderation analysis JOURNAL OF FASHION MARKETING AND MANAGEMENT, 21 :523-543 DOI Author Url

Valaei N, Rezaei S, Emami M. 2017. Explorative learning strategy and its impact on creativity and innovation An empirical investigation among ICT-SMEs BUSINESS PROCESS MANAGEMENT JOURNAL, 23 :957-983 DOI Author Url

Rezaei S, Valaei N. 2017. Crafting experiential value via smartphone apps channel Marketing Intelligence and Planning, 35 :688-702 DOI Author Url

Valaei N, Rezaei S, Ismail WKW. 2017. Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling Journal of Business Research, 70 :224-233 DOI Author Url

Valaei N, Nikhashemi SR, Javan N. 2017. Organizational factors and process capabilities in a KM strategy: toward a unified theory Journal of Management Development, 36 :560-580 DOI

Valaei N. 2017. Organizational structure, sense making activities and SMEs’ competitiveness: An application of confirmatory tetrad analysis-partial least squares (CTA-PLS) VINE Journal of Information and Knowledge Management Systems, 47 :16-41 DOI

Valaei N, Rezaei S. 2016. Does Web 2.0 utilisation lead to knowledge quality, improvisational creativity, compositional creativity, and innovation in small and medium-sized enterprises? A sense-making perspective Technology Analysis and Strategic Management, 29 :381-394 DOI Author Url

Alavi SA, Rezaei S, Valaei N, Wan Ismail WK. 2016. Examining shopping mall consumer decision-making styles, satisfaction and purchase intention International Review of Retail, Distribution and Consumer Research, 26 :272-303 DOI

Valaei N, Jiroudi S. 2016. Job satisfaction and job performance in the media industry A synergistic application of partial least squares path modelling ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 28 :984-1014 DOI Author Url

Valaei N, Rezaei S, Ismail WKW, Oh YM. 2016. The effect of culture on attitude towards online advertising and online brands: Applying Hofstede's cultural factors to internet marketing International Journal of Internet Marketing and Advertising, 10 :270-301 DOI

Valaei N, Rezaei S. 2016. Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs Management Research Review, 39 :1663-1694 DOI

Valaei N, Rezaei S, Emami M. 2016. Impact of exploitative learning strategy on Malaysian SMEs' creativity and innovation capabilities International Journal of Management and Enterprise Development, 15 :328-354 DOI

Valaei N, Balaji MS, Goh SK, Sabermajidi N. Measuring Brand-Related Content in Social Media: A Socialization Theory Perspective Choudrie J, Crowston K, Fang Y, Whitley EA. Information Technology and People, DOI Author Url Publisher Url Public Url


Nizam F, Hwang HJ, Valaei N. 2019. Measuring the Effectiveness of E-Wallet in Malaysia Lee R. 786 :59-69 SPRINGER INTERNATIONAL PUBLISHING AG 978-3-319-96802-5 DOI Author Url

Rezaei S, Wee CH, Valaei N. 2017. Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process Apps Management and E-Commerce Transactions in Real-Time :141-158 9781522524496 DOI