Image of Prof Ian Fillis

Prof Ian Fillis

Liverpool Business School

Faculty of Business and Law

I am a leading entrepreneurial small business researcher, with other research interests in creativity, arts marketing and consumer research. I have built an extensive international research network, extending to Europe, North America and Australia where I am currently engaged in a number of funded research projects on arts and entrepreneurial marketing. My research output includes over eighty single and jointly authored refereed papers, Recent outputs include 3 and 4 star publications in the European Journal of Marketing and Annals of Tourism Research. I have a strong record of applying for and securing external funding. These include being Principal Investigator of an AHRC funded Cultural Value project, and a co-investigator on a large Australian Research Council grant application. My record of securing external research funding also includes awards from the ESRC, Scottish Enterprise, Scottish Arts Council and the Arts Council England. I have been University of Tasmania Distinguished Visitor and the Bowater Visiting Research Fellow, Deacon University. I have extensive experience in leading and directing research teams in the UK and in Australia. My teaching experience is considerable, from Marketing/Entrepreneurship focused subject specialisms at undergraduate and postgraduate levels to broader Management teaching, including Executive MBA and other programmes in the UK and overseas. I am also the Editor of the forthcoming Edward Elgar Handbook on Marketing and Entrepreneurship.

Journal article

Lee B, Fillis I, Voranau R. 2023. Entrepreneurial Pathways for Emerging Creatives Chang W. Journal of Arts Management, Law and Society, DOI Author Url Publisher Url Public Url

Fillis I, Lehman K. 2023. OH, WHAT A TANGLED WEB THEY WEAVE Brown STEPHEN, Ponsonby McCabe SHARON. Journal of Customer Behavior, 22 :43-54 Publisher Url Public Url

Collins A, Fillis I, Goknil Sanal Z. 2023. Social inclusion of disabled performers in the performing arts: a case from Turkiye Ng EDDY. Equality, Diversity and Inclusion: An International Journal, DOI Author Url Publisher Url Public Url

Fillis I, Lehman K, Wickham M. 2023. Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts Jones ROSALIND. Journal of Research in Marketing and Entrepreneurship, DOI Author Url Publisher Url Public Url

Fillis I, Rentschler R, Lee B. 2022. National identity and the future of branding the arts Futures, 145 DOI Publisher Url Public Url

Fillis I, Lehman K, Rentschler R, Lee B. 2022. Arts marketing during COVID-19: A critical review and theoretical integration Meamber L. Arts and the Market, DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K. 2022. Cultural murals and the evolving nature of the hero concept: an arts marketing context Meamber LAURIE. Arts and the Market, DOI Author Url Publisher Url Public Url

Wise N, Gokbulut OO, Fillis I. 2022. Creative Entrepreneurship, Urban Transformation and the (Baltic) Triangle Model Jones ROSALIND. Journal of Research in Marketing and Entrepreneurship, DOI Author Url Publisher Url Public Url

Fillis IR, Lee B, Fraser I. 2022. The role of institutional relationships in shaping the career development of emerging artists Meamber LAURIA. Arts and the Market, DOI Author Url Publisher Url Public Url

Sakellarios N, Duarte Alonso A, Kok SK, O'Brien S, Fillis I, Vu OTK. 2022. Resilience and coping with a long-term crisis: The cases of Cypriot and Greek micro and small firms Eriksson D. European Business Review, DOI Author Url Publisher Url Public Url

Lee B, Fraser I, Fillis IR. 2022. To sell or not to sell? Pricing strategies of newly-graduated artists Journal of Business Research, 145 :595-604 DOI Publisher Url Public Url

Sakellarios N, Alonso AD, Kok SK, O'Brien S, Fillis IR, Vu OTK. 2022. The long road to adaptation: Micro and small hospitality firms after the GFC Rivera M. International Journal of Hospitality Management, 103 DOI Author Url Publisher Url Public Url

Fillis IR, Rentschler R, Lee B. 2021. Artists versus arts council: A longitudinal analysis of brand legitimacy Banks PA, Katz-Gerro T, Schmutz V. Poetics, DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K. 2021. Art collecting as consumption and entrepreneurial marketing as strategy Walmsley B, Meamber L. Arts Marketing: An International Journal, DOI Author Url Publisher Url Public Url

Ozdemir Gokbulut O, Fillis IR, Bas Collins A. 2020. Developing insights into the link between art and tourism through the value co-creation lens Walmsley B, Meamber L. Arts and the Market, 10 :145-163 DOI Author Url Publisher Url Public Url

Foster S, Fillis I, Lehman K, Wickham M. 2020. INVESTIGATING THE RELATIONSHIP BETWEEN VISITOR LOCATION AND MOTIVATIONS TO ATTEND A MUSEUM Cultural Trends, 29 :213-233 DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K, Wickham M. 2020. Defining the Art Product: A Network Perspective Arts and the Market, 10 :83-98 DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K, Wickham M. 2018. Exploring Supply Side Network Interactions in the Visual Art Production Process Poetics, 69 :57-69 DOI Author Url Publisher Url Public Url

Fillis IR, Lee B, Lehman K. 2018. Art, science and organisational interactions: Exploring the value of artist residencies on campus Journal of Business Research, 85 :444-451 DOI Publisher Url Public Url

Fillis IR, Lee B, Fraser I. 2018. Creative Futures for New Contemporary Artists: Opportunities and Barriers International Journal of Arts Management, 2 :9-19 Author Url Publisher Url

Fillis IR, Lee B, Fraser I. 2017. Nudging art lovers to donate. Nonprofit and Voluntary Sector Quarterly, 46 :837-858 DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K, Miles MP. 2017. The Museum of Old and New Art: Leveraging entrepreneurial marketing to create a unique arts and vacation venture. Journal of Vacation Marketing, 23 :85-96 DOI Publisher Url Public Url

Fillis IR, Abisuga-Oyekunle O. 2016. The role of handicraft micro-enterprises as a catalyst for youth employment Creative Industries Journal, DOI Publisher Url Public Url

Fillis IR, Lee B, Fraser I. 2016. Measuring the cultural value of the Royal Scottish Academy New Contemporaries Exhibition as a platform for emerging artists Cultural Trends, 24 :245-255 DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K, Wickham M. 2016. Conceptualising the symbolic product: an arts and cultural marketing imperative Academy of Taiwan Business Management Review, 12 Author Url Publisher Url Public Url

Fillis IR. 2015. The production and consumption activities relating to the celebrity artist Journal of Marketing Management, 31 :646-664 DOI Author Url Publisher Url Public Url

Fillis IR. 2015. Biographical research as a methodology for understanding entrepreneurial marketing International Journal of Entrepreneurial Behaviour and Research, 21 :429-447 DOI Author Url Publisher Url Public Url

Fillis IR, Lehman K, Wickham M. 2014. A cultural tourism research agenda Annals of Tourism Research, 49 :156-158 DOI Author Url Publisher Url Public Url

Lehman K, Fillis IR, Miles M. 2014. The art of entrepreneurial market creation Journal of Research in Marketing and Entrepreneurship, 16 :163-182 DOI Publisher Url

Fillis IR. 2014. The impact of aesthetics on the Celtic craft market Consumption, Markets and Culture, 17 :274-294 DOI Author Url Publisher Url Public Url

Fillis IR, Mackay C. 2014. moving beyond fan typologies: the impact of social integration on team loyalty in football Journal of Marketing Management, 30 :334-363 DOI Author Url Publisher Url Public Url

Fillis IR, Valentine L, Follett G. 2013. An exploratory investigation into the role of a research and development programme on future craft practice Arts Marketing: An International Journal, 3 :95-116 DOI Author Url Publisher Url Public Url

Fillis IR. 2013. An aesthetic understanding of the craft sector Creative Industries Journal, 5 :23-41 DOI Author Url Publisher Url Public Url

Fillis IR, Lee B. 2011. internationalisation of korean performing arts; a case study analysis European Journal of Marketing, 45 :882-846 DOI Author Url Publisher Url Public Url

Fillis I. 2010. The art of the entrepreneurial marketer Journal of Research in Marketing and Entrepreneurship, 12 :87-107 DOI Publisher Url

Fillis I. 2009. An evaluation of artistic influences on marketing theory and practice Marketing Intelligence and Planning, 27 :753-774 DOI Publisher Url

Fillis I, Rentschler R. 2008. Exploring metaphor as an alternative marketing language European Business Review, 20 :492-514 DOI Publisher Url

Fillis I. 2007. A methodology for researching international entrepreneurship in SMEs: A challenge to the status quo Journal of Small Business and Enterprise Development, 14 :118-135 DOI Publisher Url

Fillis I. 2007. An examination of celtic craft and the creative consciousness as a contribution to marketing creativity Journal of Strategic Marketing, 15 :7-16 DOI Publisher Url

Fillis I. 2006. A biographical approach to researching entrepreneurship in the smaller firm Management Decision, 44 :198-212 DOI Publisher Url

McAuley A, Fillis I. 2005. The Orkney based craft entrepreneur: Remote yet global? Journal of Small Business and Enterprise Development, 12 :498-509 DOI Publisher Url

Fillis I, Wagner B. 2005. E-business development: An exploratory investigation of the small firm International Small Business Journal, 23 :604-634 DOI Publisher Url

Wagner BA, Fillis I, Johansson U. 2005. An exploratory study of SME local sourcing and supplier development in the grocery retail sector International Journal of Retail and Distribution Management, 33 :716-733 DOI Publisher Url

McAuley A, Fillis I. 2005. Careers and lifestyles of craft makers in the 21st century Cultural Trends, 14 :139-156 DOI Publisher Url

Fillis I, Wagner B, Johansson U. 2004. A qualitative investigation of smaller firm e-business development Journal of Small Business and Enterprise Development, 11 :349-361 DOI Publisher Url

Fillis I, Johannson U, Wagner B. 2004. Factors impacting on e-business adoption and development in the smaller firm International Journal of Entrepreneurial Behaviour & Research, 10 :178-191 DOI Publisher Url

Fillis I. 2004. The internationalizing smaller craft firm: Insights from the marketing/entrepreneurship interface International Small Business Journal, 22 :57-82 DOI Publisher Url

Wagner BA, Fillis I, Johansson U. 2003. E-business and e-supply strategy in small and medium sized businesses (SMEs) Supply Chain Management, 8 :343-354 DOI Publisher Url

Fillis I. 2003. Image, Reputation and Identity Issues in the Arts and Crafts Organization Corporate Reputation Review, 6 :239-251 DOI Publisher Url

Fillis I, Wagner B, Johansson U. 2003. A conceptualisation of the opportunities and barriers to e-business development in the smaller firm Journal of Small Business and Enterprise Development, 10 :336-344 DOI Publisher Url

Fillis I. 2002. Barriers to internationalisation: An investigation of the craft microenterprise European Journal of Marketing, 36 :912-927 DOI Publisher Url

Fillis I. 2002. Small Firm Marketing Theory and Practice: Insights From The Outside Journal of Research in Marketing and Entrepreneurship, 4 :134-157 DOI Publisher Url

Fillis I. 2001. Small firm internationalisation: An investigative survey and future research directions Management Decision, 39 :767-783 DOI Publisher Url

Fillis I. 2001. Post Millennial Meanderings on the Culture of Creativity Journal of Research in Marketing and Entrepreneurship, 3 :75-81 DOI Publisher Url

Fillis I. 2000. Being Creative at the Marketing/Entrepreneurship Interface: Lessons from the Art Industry Journal of Research in Marketing and Entrepreneurship, 2 :125-137 DOI Publisher Url

Fillis I, Rentschler R, Lee B. Towards an integrative framework for arts governance Courchesne A. International Journal of Arts Management, Author Url

Bai H, Shi J, Song P, McColl J, Moore C, Fillis I. Localised multiple channel distribution strategies of luxury fashion retailers – Evidence from China Journal of Fashion Marketing and Management, DOI Publisher Url Public Url

Film

Fillis I, Dennis N. 2023. Stepping out of the discourse to make sense of the discourse: an alternative lens to explore the strategic marketing management of the entrepreneurial consumer movement Publisher Url Public Url

Editorial/letter to the editor

Fillis I, Lehman K, Rentschler R, Lee B. 2023. Guest editorial: The online and offline impacts of Covid-19 on arts and cultural marketing Arts and the Market, 13 :1-3 DOI Publisher Url

Chapters

Fillis I, Lee B, Fraser I. 2023. Creation and consumption experience of cultural value in contemporary art Jung Y, Vakharia N, Vecco M. The Oxford Handbook of Arts and Cultural Management Oxford University Press 9780197621615 DOI Author Url Publisher Url Public Url

Fillis I, Lee B, Fraser I. 2023. Cultural Value and Professionalization of Emerging Contemporary Artists Professionalization in the Creative Sector: Policy, Collective Action, and Institutionalization :164-183 9780367686246 DOI Publisher Url

Fillis I, Lehman K, miles M. 2020. The role of effectuation and entrepreneurial marketing in the creation of a new art venture Fillis I, Telford N. Edward Elgar Handbook of Entrepreneurship and Marketing :352-375 Edward Elgar. UK 978 1 78536 456 3 Author Url Publisher Url

Fillis I, Schroeder J. 2020. Aesthetic leadership in the small firm Fillis I, Telford N. Edward Elgar Handbook of Entrepreneurship and Marketing :207-222 Edward Elgar. UK 978 1 78536 456 3 Author Url Publisher Url

Fillis I, Telford N. 2020. Introduction to the Handbook of Entrepreneurship and Marketing Handbook of Entrepreneurship and Marketing :2-16 9781785364563 DOI Publisher Url

Lehman K, Fillis I, Miles MP. 2020. The role of effectuation and entrepreneurial marketing in the creation of a new art venture Handbook of Entrepreneurship and Marketing :351-374 9781785364563 DOI Publisher Url

Fillis I, Schroeder JE. 2020. Aesthetic leadership in the small firm Handbook of Entrepreneurship and Marketing :206-221 9781785364563 DOI Publisher Url

Telford N, Fillis I. 2020. Concluding discussion and future directions Handbook of Entrepreneurship and Marketing :433-439 9781785364563 DOI Publisher Url

Lehman K, Wickham M, Fillis IR. 2019. Visitor motivations in arts and cultural organisations: A regional context Ooi C-S, Hardy A. Tourism in Tasmania :160-174 Forty South Pty Publishing Limited 978-0-6486757-6-1 Author Url Publisher Url Public Url

Rentschler R, Lehman K, Fillis I. 2018. A private entrepreneur and his art museum: How MONA took Tasmania to the world Creative Industries and Entrepreneurship: Paradigms in Transition from a Global Perspective :136-155 9781786435910

Fillis I. 2017. Entrepreneurial Crafts and the Tourism Industry Tourism and Entrepreneurship: International Perspectives :133-148 9780750686358 DOI Publisher Url

Fillis I. 2013. The artist as marketer and entrepreneur The Routledge Companion to Arts Marketing :51-58 9780415783507 DOI

Fillis I. 2010. The tension between artistic and market orientation in visual art Marketing The Arts: A Fresh Approach :31-39 9780203855072 DOI Publisher Url

Fillis I. 2010. Creating a typology for the arts and crafts microenterprise Contemporary Microenterprise: Concepts and Cases :61-73 9781848449527 DOI Publisher Url

Schroeder JE, Fillis I. 2010. Aesthetic leadership Political and Civic Leadership: A Reference Handbook :1063-1070 9781412962636 DOI Publisher Url

Fillis I. 2009. Entrepreneurial crafts and the tourism industry Tourism and Entrepreneurship: International Perspectives :133-147 9780080942728 DOI Publisher Url

Fillis I. 2004. The theory and practice of visual arts marketing Arts Marketing :119-138 9780080472058 DOI Publisher Url

Books (authored)

Fillis I, Telford N. 2020. Handbook of Entrepreneurship and Marketing :1-476 9781785364563 DOI Publisher Url

Fillis I, Rentschler R. 2005. Creative marketing: An extended metaphor for marketing in a new age :1-161 9781403941909 DOI Publisher Url

Lehman K, Fillis I, Wickham M. Exploring Cultural Value Contemporary Issues for Theory and Practice Emerald Group Publishing 9781789735178

Report

Fillis IR, Lehman K, Wickham M. 2016. Motivations for consuming art and cultural experiences: Report to industry Author Url Publisher Url Public Url

Conference publication

Brown J, Fillis I. Developing Innovative & Sustainable Creative Communities of Practice Based Social-Ecological Ecosystem Thinking Institute of Small Business and Entrepreneurship (UK) Author Url

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