2021/22 entry

BA (Hons) Fashion: Design and Communication

Course fees

Tuition fee type Cost (per annum)
Full-time home tuition fee: £9,250 per annum
Full-time international tuition fee: £16,100 per annum
Placement year fee (home student): £1,850 per annum
Placement year fee (international student): £3,650 per annum

All figures are subject to annual increases.
Tuition fees are subject to parliamentary approval.

Course type

BA (Hons)

Bachelor of Arts

UCAS info

UCAS code: W2H0

Institute code: L51

Study mode

Three years full time

Minimum UCAS points required: TBC

Limited places available. Use our Online Clearing Form to find your course or call our hotline: 08085 564 565.

About your course

The BA (Hons) Fashion: Design and Communication at Liverpool John Moores University offers you the opportunity to study either Fashion Design or Fashion Communication, while interacting within a creative, collaborative fashion environment.


The programme has been developed with two distinct pathways - each pathway benefitting from dedicated, separate studio spaces and teaching. The curriculum is delivered by specialists focused on their disciplines and close to the fashion community. You will be located in the award-winning John Lennon Art and Design Building within the School of Art and Design, which puts creative practice at its heart. During your studies, you will have a wealth of opportunities available to you, from live projects and competitions to developing an industry standard portfolio.

  • Take a virtual tour of this year's Fashion: Design and Communication degree show
  • Students have opportunities to study abroad or apply for art and design travel awards
  • Specialise in either Fashion Design or Fashion Communication - portfolios and news available on wearefashion.co.uk
  • Opportunities to undertake work experience with local, national and international companies
  • The programme is a member of the FTC (Association of Fashion and Textile Courses) as well as the Ethical Fashion Forum
  • Growing reputation for producing employable graduates
  • Studio based study in the Stirling-Prize nominated John Lennon Art and Design Building
  • Start month: September
  • Campus location: Mount Pleasant Campus

WATCH Andrew Ibi, Fashion programme leader gives a short talk about the degree:


"People in the industry are so shocked that I am able to do all technical stuff as well as the creative input. I feel like we really do have the upper hand when we leave, and a lot more opportunities than other graduates. "

Sinead Russell, recent Fashion Communication graduate

Work-related learning

Throughout the course you will be encouraged to view your work in the context of professional practise and get as much hands-on experience as you can before embarking on your career. This could be in the form of work placements or internships to really get a taste of the fashion industry and practice the skills you have learnt on the course. You will have the opportunity to speak to visiting lecturers from industry to find out more about the business of fashion and what careers are on offer.

In addition to placements we have lots of exciting live projects in house where students can get involved in a variety of opportunities to get first hand experience of fashion design and communication real life projects. 

Graduates and current students have had placements with a variety of designers, stylists and retailers including:

  • Christopher Raeburn
  • THINK Publicity
  • Wallpaper Magazine
  • Giles Deacon
  • McQ
  • Preen
  • Jonathan Saunders
  • Peter Pilotto
  • Pony Step Magazine
  • Future Classics
  • LOOK Magazine
  • Richard Nicoll
  • Felder Felder
  • London Fashion Agency
  • Luella
  • Warehouse
  • Matalan
  • Ottoman Hands
  • Chase PR
  • Blow PR
  • London Fashion Week   

The courses engages regularly with competitions and live projects with organisations as diverse as Fashion Awareness Direct, Artsthread, BooHoo, English National Ballet, Dr Martens, Show Studio and Matalan. These projects enable students to get real life experience and gain an understanding of industry practice whilst studying.

Support and guidance

Dedicated personal tutor plus study skills support.

If you decide to pursue this degree course, you will join a supportive and creative environment where talent is nurtured and you are encouraged to really stretch boundaries. You will be expected to work independently and under pressure at times but our specialist staff will be on hand to guide you and give support when needed.

From the moment you begin your studies, you will be allocated a personal tutor, giving you plenty of opportunities to discuss course-related matters and your personal development at any time.

Course details

Fashion at Liverpool John Moores University is an established area of study and research, and we are proud of our design heritage as dress and textiles education was introduced to the Art School as early as 1936.

Innovation sits at the heart of our course, and the city of Liverpool is a source of inspiration for our students to grow and prosper as creative and forward thinking individuals.

Following from Liverpool's tenure as European Capital of Culture in 2008, the city has flourished to become key destination for fashion and the visual arts. The School of Art and Design sits at the centre of the city's cultural renaissance and has forged close links with key arts organisations including Tate Liverpool, Liverpool Biennial and FACT.

Fashion Design and Communication tutors encourage an experimental individual approach to fashion, allowing you to create your own style within the framework of the course curriculum. This approach will enable you to progress into a wide-range of careers - from commercial and high-end design to self-employment, freelance work and postgraduate study. Students are able to work within their fields of choice building on a firm skillset to prepare them for careers in the industry.

In Fashion Design, students work from concept to final garment construction so they understand the process of design as well as the practical application. Research is essential to innovation and we embed fashion studies to further our students' individual interests. This knowledge is empowering and allows our graduates to work across a wide range of the fashion industry from High Street to Couture.

In Fashion Communication, our students are able to work across the whole syllabus, from branding, PR, marketing, photography and styling. With knowledge from location sourcing to final layout and editorial, they are able to offer specialist companies a whole package of transferable skills to work on a broad range of projects.

You will be able to keep up to date with the activities of students, staff and alumni of the Fashion: Design and Communications (BA Hons) degree by visiting our website (www.wearefashion.co.uk) which has links to visiting lecturers, students projects, placements, and our annual presence at

. We also have an Instagram feed: instagram.com/wearefashion_lsad/ and follow us on Twitter @fashion_ljmu

What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Level 4
  • Introduction to Fashion
  • Fashion Practice
  • Visualisation and Technology
  • Visual Direction and Technical Development
  • An Introduction to Contextual Research
  • Contextual Practice and Development   
Level 5
  • Visual Language and Technical Exploration
  • Creative Direction and Technical Application
  • Fashion Research in Practice
  • Critical Contextual  Investigation

The following options are typically offered:

  • Fashion Design Focus
  • Fashion Design Context
  • Fashion Awareness
  • Fashion Direction

Level 6
  • Studio Project/s
  • Final Major Project/s
  • Research Project
  • Professional Practice

Further guidance on modules

The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please see the programme specification document for further details on this course.

Programme specification document (PDF)

Teaching and work-related learning

Excellent facilities and learning resources.

Teaching delivery is a combination of one-to-one tutorials, small seminar groups and lectures as well as peer review and critiques. These activities are supported by a series of practical workshops. Tutorials may include personal tutoring for personal development planning (PDP) when you can discuss your academic and future career plans with your personal tutor. 

Your lecturers

Expert tuition and support.

  • Jamie Hawkesworth - photographer with clients including: Acne Paper, AnOther, Dazed & Confused, Double, i-D, LOVE, Man About Town, The New York Times Style Magazine, Self Service, Vogue US, Vogue UK, Vogue Paris
  • Lou Stoppard - Editor of leading online fashion site SHOWstudio who writes regularly for titles including ELLE, ELLE Collections, AnOther, GQ Style, Bon and The Financial Times
  • Ben Whyman - responsible for overseeing project management of exhibitions and events, as well as production of publications on the practice and theory of fashion curation
  • Nina Manadhar - Nina's projects examine contemporary global youth identity and the meaning of style
  • Laura Edwards - Senior Womenswear Jersey Designer at Christopher Kane
  • Si Scott - Illustrator and Graphic Designer who has worked with a range of international clients and exhibited globally.  Clients include; Bjork, Carhartt, Engineered Garments, It's Nice That, Massimo Osti, Matthew Williamson, Nick Knight and UNICEF
  • Julian Roberts - inventor of 'subtractive cutting'
  • Ted Polhemus - American anthropologist, writer, and photographer
  • Craig Lawrence Fashion Designer
  • David Longshaw - fashion designer and fashion illustrator
  • Caryn Franklin - fashion activist, campaigner for Diversity, co-founder 'All Walks Beyond the Catwalk'
  • Penny Fray - Editor and PR consultant has worked with clients such as O2, NHS, Trinity Mirror and SABCO Media
  • Lottie O'Malley  - International Marketing Manager for Topman.  Previously she worked in marketing at Ted Baker, Lee Jeans, Diesel and Dazed and Confused. 

Assessment and feedback

Assessment is usually conducted via a variety of methods including desktop submissions and online marking for written components.

If you choose the Fashion Design Pathway, you will be expected to produce research and design development including samples, toiles, garments, illustration, photography and blogs.

If you opt for Fashion Communication, you will also be expected to produce a body of research linked to a series of projects that could include Branding, Styling, PR, Blogs, Photography, Trends and Magazine editorial/s.

Other forms of assessment include written dissertation and reports, a personal development planning folder or a CV, biography, press release and/or blog.

Constructive feedback, whether formal or informal, is crucial in helping you to improve your performance and your tutors will always be on hand to help you evaluate your own work and assess progress.

Formative and summative feedback is given throughout the year at key points for each module.

Finance and fees

Find out more about the student funding that you may be eligible for from either LJMU or the government. This section will give you information about grants and loans as well as targeted support for students with children, adult dependants or those with a disability.

Please note that the amount of money you will receive as a student is dependent on where in the UK you normally live (i.e. England, Wales, Northern Ireland or Scotland).

The information below relates to the 2021/22 academic year unless otherwise specified.

LJMU scholarships

Applications for all LJMU's scholarships are open to new full-time, Home undergraduate students that are liable to pay the full tuition fee. 

Scholarships are not income assessed; they are awarded to applicants who are academically outstanding or to applicants who have excelled in other ways or supported work in your local community. If successful, you will be awarded a scholarship for each year of your course subject to satisfactory progress. In 2021/22 scholarships are worth between £1,000 and £5,000 per year. The money you receive doesn’t have to be paid back.

LJMU bursary

The LJMU bursary is automatically paid to eligible students – you do not need to apply for it. In 2021/22 the annual bursary is £500, which works out at £1,500 over a three year degree.

LJMU bursaries are means-tested and you don’t have to pay them back; they are intended to help you meet some of the costs associated with being a student.

Tuition fees

The information below relates to both UK students studying in 2021/22.

If you are interested in studying with us in 2021/22, please be aware that the UK’s departure from the EU may affect your tuition fees. Learn more about your fee status and which tuition fees are relevant to you.

In 2021/22 the annual tuition fee for full time, undergraduate, home students is £9,250. You will be charged a fee for each year of your course. The University reserves the right to increase fees up to the maximum permitted by law or government policy in the second and subsequent years of your course. Generally, these fee increases are linked to RPIX inflation (Retail Price Index excluding mortgage interest payments).

The important thing to remember is that you don't have to pay your tuition fees upfront - subject to meeting eligibility criteria, you can take out a tuition fee loan for each year of your course.

LJMU is committed to ensuring that students understand the full cost of studying at the University. Your tuition fee will cover or contribute to, as appropriate, expenses associated with your core modules, including:

  • safety equipment, such as lab coats and goggles
  • uniforms for nurses, paramedics and other professional placements
  • UK field trips and other educational visits
  • student exchanges
  • DBS checks (Disclosure and Barring Service – formerly CRB)
  • Professional sector regulatory body membership

** Repayment threshold for students normally resident in England and Wales.

Living expenses (maintenance) loan

In addition to your tuition fees, eligible full-time undergraduate students can also apply for a maintenance loan to cover living costs. If you’re eligible, you can take out a loan for each year of your course.

The amount you’ll receive will depend on where in the UK you normally live and your household income. This money will be paid into your bank or building society account in three instalments and it’s up to you to budget for your living costs.

For more information on student finance, eligibility and loan repayments go to: 

www.gov.uk/studentfinance if you normally live in England
www.studentfinancewales.co.uk if you normally live in Wales
www.studentfinanceni.co.uk if you normally live in Northern Ireland
www.SAAS.gov.uk if you normally live in Scotland

Image of lab

Paying back your student loans

You only start repaying your student loans the April after you have graduated or left university and start earning £26,575* or above. Repayments are based on a percentage of your salary not how much you have borrowed from the Student Loans Company. Repayments are currently set at 9% of any income over the threshold (which is currently set at £26,575).*

* Repayment threshold for students normally resident in England and Wales.

Career prospects

As a Fashion graduate there are all sorts of careers open to you within the fashion and related industries.

Students from the Fashion degree go on to forge successful careers as designers (Menswear and Womenswear), photographers, stylists, buyers, illustrators, PR officers, events managers and merchandisers, both in the UK, Europe and beyond.

We are exceptionally proud of the achievements of our graduates.

Many have gained significant international recognition for their work including, Rosie Davies, founder of the London Fashion Agency; Alena Johnson winner of Who's Next Pret-A-Porter; Phillip Whitehead Ted Baker; Danielle Windsor (Viktor & Rolf and Zara); Kirsty Doyle, winner of Project Catwalk; Andrew Foxall (Neil Barratt and Foxall Associates) ,John Mooney (ASOS), Hannah Smith BooHoo, and Kerry Crone, Matalan. Others have gone on to work with companies such as Erdem, Alexander McQueen, Dazed & Confused, Ted Baker, Adidas, PR companies, Sane Seven and Paul Smith.

The programme provides many opportunities to meet prospective employers in the fashion industry. For instance, you may take an active role in

where the programme won the Drapers Award for the best GFW publication.

As well as going directly into employment, some of our students go onto to study at postgraduate level in the UK and abroad. The Liverpool School of Art and Design offers students the opportunity to progress onto a range of Masters degrees including MA Fashion Innovation and Realisation, which provides students with opportunities to explore personal concepts and themes to a higher level.

The MA offers students the opportunity to work collaboratively with students studying Fine Art, Graphics Design and Illustration and Art in Science.

Careers, Employability and Enterprise Service

We are committed to ensuring all of our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.

Every undergraduate curriculum includes Future Focus, an e-learning resource and workshop designed to help you to develop personal insight into your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities. You’ll be encouraged to engage with personal and professional development opportunities.

A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan and the means to make it a reality.

Our Centre for Entrepreneurship can help you to grow your enterprise skills and to research, plan and start your own business. You also have access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools and resources; opportunities for flexible, paid and part-time work through Unitemps, themed webinars; an annual programme of employer events; funded extracurricular internships and one-to-one advice to accelerate your job search, CV and interview technique.

Professional accreditation / links

The fashion team has a growing number of links with UK design support organisations such as the Fashion & Textile Association, Ethical fashion Forum and Graduate Fashion Week.

We also have strong links with local companies such as Matalan and BooHoo and Shop Direct, as well as national and international companies and designers who contact us directly for placements and live projects.

International Scholarships

Studying at LJMU offers international students excellent value for money and the opportunity to secure an internationally-respected qualification plus outstanding career prospects.

LJMU offers scholarships for international students. The provision and range of these scholarships can change from year to year so it is important that you always check the website for the most up-to-date information. The University also accepts a range of external funding, should you be awarded a scholarship or sponsorship from elsewhere.

International Foundation Year and International Year One programmes

LJMU offers international students the option of completing International Foundation Year and International Year One programmes at the University’s International Study Centre. These courses are managed and taught by Study Group, a world leader in education and training for international students – visit the International Study Centre.

English language qualifications

All international applicants must have an internationally recognised English language qualification, such as IELTS (International English Language Testing Service). Your English language qualification must have been certified within the last two years for verification purposes. LJMU will accept other UKVI-recognised English language tests providing you attain the appropriate level.

This table summarises the minimum scores required by LJMU, although specific course requirements may differ depending on the programme you want to study.

For course-specific English Language requirements, click the Entry requirements tab above.

To find out what qualifications are applicable in your country, please visit the international pages.

Type of Programme IELTS Pearson
International Foundation Programme 4.5 50-57 (Min. 51 in each component for UKVI Purposes)
Undergraduate degrees 6.0 57 (Min. 51 in each component for UKVI Purposes)
MPharm 7.0 Not accepted

English language support to improve IELTS

If your English language level does not meet the required entry requirements for your course you may still be offered a place on the condition that you successfully complete an English for Undergraduate Study course at LJMU’s International Study Centre.

Tuition fee deposits

As an international student, unless you are exempt, you will need to pay a tuition fee deposit.  See further information on deposits and additional payments needed prior to enrolment. 

Living Costs

When you apply for your visa or entry clearance, you will need to provide evidence of having enough money to support yourself for the duration of your programme and to pay for all of your living expenses. The good news is that the cost of living in Liverpool is one of the lowest in England, which means your money will go even further, allowing you to enjoy your student experience to the full.

In addition to academic fees, you must budget for living costs such as accommodation, food, clothing, books, local travel and entertainment. UK Visas and Immigration (UKVI) states that students studying outside London must have £1,015 per month for a maximum of nine months to cover their living costs.

We estimate that a single student living in LJMU-approved accommodation is likely to need an average of £5,000 to cover just their rent for a full academic year.

Academic Technology Approval Scheme Certificate (ATAS)

If you have applied to study an Enhanced Undergraduate Degree (such as an MEng) course at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate.

You can find out more on the British Foreign and Commonwealth Office (FCO) website: www.fco.gov.uk/en/about-us/what-we-do/services-we-deliver/atas/who-atas/

Alternatively, contact LJMU’s International Admissions Team for guidance. It is important to note that, if required, an ATAS certificate must be obtained before your Confirmation of Acceptance of Studies can be released to you.

Confirmation of Acceptance for Studies (CAS)

Before you can apply for permission to enter or remain in the UK you will require a valid Confirmation of Acceptance for Studies or CAS to apply for a Student visa. LJMU will only assign a CAS once you have satisfied the conditions of any offer made to you and you satisfy the University’s obligations as a Sponsor. For more details, visit the international students section.

Your visa application

As soon as you have received an offer of a place at LJMU you should contact the Entry Clearance Office at the British Embassy, British High Commission or Consular Office in your own country to check whether you need a visa for entry into Britain. You are advised to do this as soon as you can as the visa application process can take a long time.

Please Note: To obtain an Entry Visa you should go to the British Embassy or High Commission in your own country, and present the following documents:

  • Passport
  • A valid LJMU Confirmation of Acceptance for Studies (CAS)
  • Evidence of financial support for the programme
  • Two recent photographs of yourself (passport-size)
  • All relevant educational diplomas and certificates (as stated in your CAS)
  • A declaration of your intent to return home on completion of your course of study

The university reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the university. Where this does happen, the university operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.

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0151 231 5175

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Important info about this course