Why study Business and Public Relations Top up at Liverpool John Moores University?
- Approved by the Chartered Institute of Public Relations (CIPR)
- Sessions and guest lectures delivered by PR practitioners
- Study a range of practical modules, including Event Management, which will involve organising a real-life event
About your course
The CIPR-accredited BA (Hons) Business and Public Relations at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities.
This Chartered Institute of Public Relations accredited degree gives you an appreciation of traditional business functions which work closely with aspects of the PR function in organisations such as marketing, combined with the study of the tactics, tools and strategies of PR and communication management. Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice.
You will join the final year (level 6) of the existing BA Business and PR programme and graduate with the same course title as those who have completed the three year BA (Hons) Business and PR degree.
"The placement year enabled me to gain first rate experience working within a busy PR department of a global brand and built on skills developed in the degree."
This course is approved by the industry’s professional body, the Chartered Institute of Public Relations (CIPR). This is an additional benefit in a highly competitive job market and recognised as such by our employer partners.
Fees and funding
There are many ways to fund study for home and international students
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:
- Library membership with access to printed, multimedia and digital resources
- Access to programme-appropriate software
- Library and student IT support
- Free on-campus wifi via eduroam
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.
As a Business and Public Relations graduate you will enjoy varied career opportunities both in the UK and overseas.
Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte. In the last Destination of Leavers in HE survey (2016/17 data), 92% of our Business and Public Relations graduates had secured employment or were in further study within 6 months of graduating.
You could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies.Some of our students have graduated with the confidence and ideas to set up their own successful businesses.
Careers, Employability and Enterprise Service
We are committed to ensuring all of our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.
Every undergraduate curriculum includes Future Focus, an e-learning resource and workshop designed to help you to develop personal insight into your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities. You’ll be encouraged to engage with personal and professional development opportunities.
A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan and the means to make it a reality.
Our Centre for Entrepreneurship can help you to grow your enterprise skills and to research, plan and start your own business. You also have access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools and resources; opportunities for flexible, paid and part-time work through Unitemps, themed webinars; an annual programme of employer events; funded extracurricular internships and one-to-one advice to accelerate your job search, CV and interview technique.
What you will study on this degree
Please see guidance on core and option modules for further information on what you will study.
Further guidance on modules
Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.
Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Please see the programme specification document for further details on this course:Programme specification document (PDF)
Integrated Digital Marketing Communications
This module enables you to develop a theoretical and practical understanding of current issues and trends in digital marketing communications.
This module seeks to give you an understanding of the theory and practice of organisational change so that you can undertake and manage it effectively.
Business and Public Relations Dissertation
This module allows you to demonstrate your ability to select a valid business and public relations topic, to collect and synthesize relevant information on the topic, to adopt a critical attitude to the information retrieved, and to present the information in a professional manner.
Issues in Crisis Management
This module illustrates how a crisis can help comprehend corporate culture. The module will show what it is like to be in a crisis situation, the transferrable skills being to use initiative and think on your feet.
Strategic Campaign Management
This module enables you to explore, develop and apply effective public relations campaigns in the context of wider strategic goals.
Working in the Creative Industries
This module enables you to understand the skills and needs of creative professionals in terms of their careers and roles in the sector.
Teaching and work-related learning
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
The course is delivered via lectures and seminars combined with online learning, placements, workshops, action learning sets, social media and problem-based learning. This combination of teaching methods provides a varied and fulfilling learning experience and increases your chances of achieving higher grades.
Liverpool Business School's Employability Support Unit can help you find short internships to undertake during your time studying at LJMU.
Support and guidance
Dedicated personal tutor, plus study skills support
Liverpool Business School is a supportive environment in which to study and the ‘student-centred approach’ of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.
Throughout the assessment process support is available in the form of guidelines, hints and tips and revision and recap sessions, as well as study support classes and one-to-one support from your personal tutor and module leader.
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We understand that students perform differently depending on the way they are assessed, which is why we offer a combination of assessment methods. These include written work (essays, etc), presentations (group/individual), formal examinations, practical assessments, portfolio work (including e-portfolios) and project work e.g. planning and implementing your own 'live' event.
Where possible we will try and base assessments on real-life scenarios, for example, students on the ‘Online PR’ module work in a team with a real company to develop and evaluate a social media strategy and ‘Event Management’ students conceive, plan and implement a real event.
Once you have completed an assessment, feedback is given within 15 working days of submission, so that you can promptly discuss your marks with your tutor and establish where you are performing well and areas for improvement.
Our staff are committed to the highest standards of teaching and learning
"The relatively small teaching groups, allows us to really know our students. We work together to help them gain good graduate-level employment at the end of their studies."
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.
Please choose your qualifications below to view requirements
Minimum points required from qualifications:
GCSE and equivalents
Prior to starting the programme applicants must have obtained Grade C or Grade 4 or above in English Language and Mathematics GCSE or an approved alternative qualification below:
- Key Skills Level 2 in English/ Maths
- NVQ Level 2 Functional skills in Maths and English Writing and or Reading
- Skills for Life Level 2 in Numeracy/English
- Higher Diploma in Maths/ English
- Functional Skills Level 2 in Maths/ English
- Northern Ireland Essential Skills Level 2 in Communication or Application of Number
- Wales Essential Skills Level 2 in Communication or Application of Number
Please Note: All international qualifications are subject to a qualification equivalency check.
Application and selection
Securing your place at LJMU
Applications are welcomed from students with the following qualifications
- A Higher National Diploma (HND) in a relevant Business subject. Applicants are expected to have achieved an average of merit standard
- Foundation Degree in a relevant Business subject. Applicants are expected to have achieved an average of 60%
English Language Requirements
All International and EU students must meet the following minimum English Language requirements
IELTS 6.0 with a minimum of 5.5 in each component
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.
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