2022/23 entry

BSc (Hons) Business with Digital Marketing

Start date:
September 2022
Study mode:
Full time
Course Duration:
3 years, 4 years with placement
UCAS code:
NN15
Campus:
Mt Pleasant

Tuition fees (per year)

Home (full-time):
£9,250
International (full-time):
£16,100
Placement (home student):
£1,850
Placement (international student):
£3,650
All figures are subject to yearly increases.
Tuition fees are subject to parliamentary approval.

General enquiries:
0151 231 5090
Faculty of Business and Law:
0151 231 8080
busadmissions@ljmu.ac.uk
International enquiries
international@ljmu.ac.uk

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Why study Business with Digital Marketing at Liverpool John Moores University?

  • Prepares students for multiple business roles through the use of business simulation tools and live projects
  • Gain technical business marketing skills through practical application of business theory
  • Option to undertake a one year work placement 
  • Study abroad opportunities in China, the USA and across Europe during your second year of study

 Clearing

Minimum UCAS points required: To be confirmed

Limited places available. Apply now or register your interest using our online Clearing form (link will open in a new tab).

About your course

The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a blend of a high quality business degree combined with cutting-edge marketing modules.

Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.

Students who complete the placement year in the School's more established degrees tend to experience a significant improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

If you currently hold a HND or Foundation degree and wish to continue studying to achieve a full BA (Hons) degree, you can apply to join this degree in the final year.

​Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China.  Students on this programme are able to spend a semester in their second year at a partner university abroad as part of their studies.  Students can also choose to spend an additional year of study at one of our partner universities between the second and third years.  All study abroad opportunities are in English.  There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses. 

Fees and funding

There are many ways to fund study for home and international students

Fees

The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:

  • Library membership with access to printed, multimedia and digital resources
  • Access to programme-appropriate software
  • Library and student IT support
  • Free on-campus wifi via eduroam

Additional costs

Although not all of the following are compulsory/relevant, you should keep in mind the costs of:

  • accommodation and living expenditure
  • books (should you wish to have your own copies)
  • printing, photocopying and stationery
  • PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
  • mobile phone/tablet (to access online services)
  • field trips (travel and activity costs)
  • placements (travel expenses and living costs)

Money

  • student visas (international students only)
  • study abroad opportunities (travel costs, accommodation, visas and immunisations)
  • academic conferences (travel costs)
  • professional-body membership
  • graduation (gown hire etc)

Funding

There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.

Employability

Liverpool Business School has a great reputation for helping graduates secure professional employment.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte. In the last Destination of Leavers in HE survey (2016/17 data), 95.2% of our graduates had secured employment or were in further study within 6 months of graduating. 

The first year provides you with a solid foundation of business knowledge before leading to more marketing focused modules providing you with the options to work in a variety of business or marketing roles. 

 

Student Futures - Careers, Employability and Enterprise Service

We are committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.

Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities.

Every student has access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools, resources and jobs board. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU’s in-house recruitment service, ensuring students can build experience whilst they study.

One-to-one careers and employability advice is available via our campus-based Careers Zones to accelerate your job search and applications, CV and interview technique. Themed careers and employability workshops, a programme of employer events and recruitment fairs run throughout the year and students have the opportunity to hear from a range of alumni who openly share their own onward experience.

Student Futures work with businesses to create opportunities for fully funded internships which help students increase their network within the Liverpool City Region and beyond. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.

A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU’s Careers, Employability and Enterprise Services after you graduate and return for one-to-one support for life.

Go abroad

LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.

Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?

Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: goabroad@ljmu.ac.uk.

A life-changing experience 

There's so much more to university than just studying for a degree.

News and views

Browse through the latest stories and updates from the University and beyond

Very excited to announce that we have been shortlisted for @cmi_managers 2022 Outstanding HE Training Provider of t… https://t.co/DQP23ZPGFp

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What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Further guidance on modules

Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.

Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Please see the programme specification document for further details on this course:

Programme specification document (PDF)

Level 4

Core modules

Academic Skills and Digital Literacy
20 credits

Introduces students to aspects of career management and the skills necessary to be effective learners at university, applying academic and digital skills in their academic study.

Foundations of Marketing
20 credits

Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.

Economics
20 credits

Introduces students to economic ideas and their relevance to business decisions.

Accounting and Finance
20 credits

Provides students with an understanding of essential finance and accounting terminology and methods to enable them to perform effectively and efficiently within their future workplace. Using practical examples, students will gain confidence to be able to financial modelling skills using Excel.

Global Business Management
20 credits

Provides the essential frameworks to understand current issues in global business and management and their impact on companies and society.

Media Communications
20 credits

Introduces, defines, places and provides practical applications of the communication and media management functions in organisations

Level 5

Core modules

Employability Skills
20 credits

This module provides you with the skills and knowledge to succeed in the graduate employment market.

Business Research
10 credits

Develop a detailed understanding of the design and process of research in business and management.

Media Production Management
20 credits

Provides students with an opportunity to produce media according to client needs and then plan its distribution.

Business Analytics
20 credits

Students will learn and use valuable analytics skills, and understand the need for analytics in the modern workplace.

The Digital Consumer
20 credits

Aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.

Practical Digital Marketing Skills
20 credits

Demonstrates a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.

Optional modules

Managing People and Organisations
10 credits

Develop a critical understanding of key factors relating to the effective management of people and processes in order to achieve positive organisational outcomes.

Modern Language for Business
10 credits

Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.

Level 6

Core modules

Sustainable Futures
20 credits

Recognise and critically evaluate the global challenges we face and the role of business and organizations in addressing them.

Strategic Management
20 credits

Recognise and evaluate the wider importance of strategic decision making and the competitive advantage to business.

Global Marketing
20 credits

Analyse the leading issues in global marketing.

Business Consultancy
20 credits

Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition students will reflect on their personal development and consider next steps post-graduation.

Integrated Marketing Communications
20 credits

Analyses a range of strategic marketing communication theory and, from this, understand how to develop an integrated marketing communications plan.

Digital Marketing
20 credits

Develop an understanding of the key theory surrounding digital campaign planning.

Teaching and work-related learning

Excellent facilities and learning resources

​We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies.  Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

Teaching is delivered via lectures, workshops and seminars to discuss ideas and issues more informally.

Work-related Learning

In level 5, you can decide whether to undertake a paid 48-week work placement in the UK or overseas.

Placements give you experience of what it’s like to work in industry as well as giving you a chance to put your learning into practice, develop personal skills and enhance your employability.

Students who complete the placement year often experience an improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

Liverpool Business School's Employability Support Unit will  help you find suitable vacancies and support you during the application process and whilst on placement.

Students from Liverpool Business School have completed placements with organisations as diverse as the NHS, Liverpool Football Club, Bentley and Airbus.

Hear what some of our students had to say about thier placement year:

Placeholder

Support and guidance

Dedicated personal tutor, plus study skills support

​The Liverpool Business School is a supportive environment in which to study and the 'student-centred approach' of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.

Assessment

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

​We understand that students perform differently depending on the type of assessment they are given and so a range of assessment methods are used on the programme. These include written assignments (essays/reports, individual/group), exams (closed book), practical assessments, individual and group presentations, portfolios, reflective logs and a dissertation. There could be up to three assessments per module, for example a presentation, report and exam.

Written feedback is provided within 15 working days of submission, but you can also get face-to-face feedback from your tutor. We believe that constructive feedback is vital in helping you identify your strengths as well as the areas where you may need to develop further.

Course tutors

Our staff are committed to the highest standards of teaching and learning

Lucy McGrath

Lucy McGrath

Programme Leader

Lucy spent the early part of her career in finance/management roles in industry, predominately in the financial services sector. After a career break, Lucy entered academia as a lecturer and developed a growing passion for education. She has been Programme Leader for two years and is focused on programme management and development. Lucy's aim is to ensure the courses are engaging and relevant with the opportunity to gain valuable transferable skills as well as building subject knowledge. 

"I enjoy seeing our students embrace all that Liverpool Business School has to offer, wherever it is a successful placement year in industry, a semester or year spent studying abroad, or the buzz of our final year live business consultancy projects. Of course graduation in the amazing Liverpool Anglican cathedral has to be my most favourite day of the year!"

Facilities

What you can expect from your School

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week. 

The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.

Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.