BA (Hons) Events Management with Foundation Year
Why study Events Management with Foundation Year at Liverpool John Moores University?
- Opportunity to run your own live event
- Excellent industry links and guest speakers
- Ranked 3rd in the UK (Times Good University Guide, 2020) and 4th in the UK (Complete University Guide, 2020) for subject category
- Option to undertake a year-long work placement and study abroad opportunities
Minimum UCAS points required: To be confirmed
Limited places available. Apply now or register your interest using our online Clearing form (link will open in a new tab).
About your course
Our BA (Hons) Events Management course offers you exciting opportunities to manage a range of different events and secure essential professional experience. That's why you can expect to enjoy excellent career prospects in fields spanning the arts; culture and music; exhibitions and venues; and the tourism and hospitality industries.
The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Events Mangement honours degree programme yet.
Once you pass the Foundation Year (level 3) you will progress directly onto the first year of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).
One of the attractions of the programme is the sheer breadth and variety of subjects covered in this foundation year, providing you with an ideal platform of knowledge.
By choosing to study our Foundation Year you will join a friendly and stimulating environment in which you will be encouraged to achieve your full potential in both your academic work and your future career. We pride ourselves on our informal and supportive relationships with our students. You will be assigned a personal tutor who will be responsible for your academic and personal progress throughout your studies. Along with this scheduled one-to-one support, you will receive regular feedback and guidance from your module tutors on your research, writing and study skills.
Find out what our students have to say about studying BA (Hons) Events Management at LJMU in our course video:
"During my three years of studying at LJMU I gained many useful skills which will help me in performing my future job. The course has equipped me with the confidence and motivation to undertake postgraduate study in this field."
We are members of the Association of Events Management Education (AEME) and regularly work with them to develop the programme. LJMU is also a member of the Liverpool Local Enterprise Partnership, which allows access to guest speakers.
Fees and funding
There are many ways to fund study for home and international students
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:
- Library membership with access to printed, multimedia and digital resources
- Access to programme-appropriate software
- Library and student IT support
- Free on-campus wifi via eduroam
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.
The events industry is big business and you can expect to enjoy varied career opportunities both in the UK and overseas after graduating with a BA (Hons) degree in Events Management.
Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.
Business visits and events are worth over £22 billion to Britain’s economy and the value of business transacted at trade events is estimated to generate over £100 billion a year. As such, you can expect to enjoy excellent career prospects in areas like event administration, sport, arts, music, conventions, exhibitions, meetings, event-related venues, event tourism and event hospitality. There will be opportunities in all sectors – commercial, local authority and voluntary – or you could even set yourself up as a self-employed events professional.
Student Futures - Careers, Employability and Enterprise Service
We are committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.
Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities.
Every student has access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools, resources and jobs board. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU’s in-house recruitment service, ensuring students can build experience whilst they study.
One-to-one careers and employability advice is available via our campus-based Careers Zones to accelerate your job search and applications, CV and interview technique. Themed careers and employability workshops, a programme of employer events and recruitment fairs run throughout the year and students have the opportunity to hear from a range of alumni who openly share their own onward experience.
Student Futures work with businesses to create opportunities for fully funded internships which help students increase their network within the Liverpool City Region and beyond. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.
A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU’s Careers, Employability and Enterprise Services after you graduate and return for one-to-one support for life.
LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.
Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?
Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: email@example.com.
What you will study on this degree
Please see guidance on core and option modules for further information on what you will study.
This course is currently undergoing its scheduled programme review, which may impact the advertised modules. Programme review is a standard part of the University’s approach to quality assurance and enhancement, enabling us to ensure that our courses remain up to date and maintain their high standard and relevancy.
Once the review is completed, this course website page will be updated to reflect any approved changes to the advertised course. These approved changes will also be communicated to those who apply for the course to ensure they wish to proceed with their application.
Further guidance on modules
Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.
Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Please see the programme specification document for further details on this course:Programme specification document (PDF)
Developing Skills for Business
This module aims to facilitate your development of personal, academic and professional skills as a foundation for your current and future studies in Business related subjects. It will equip you with the tools to become confident and independent learners at university.
Understanding Business Organisations and Operations
This module provides you with an introduction to the world of business, the types of business and structures, the functional areas, and management theories and challenges faced by business in today's commercial world.
Essentials of Management
This module introduces you to management theory. This foundation module will develop your appreciation, understanding and application of management and professionalism in different career pathways and specialist areas.
Introduction to Marketing and PR Communications
This module gives you an understanding of the key concepts and terminology used in marketing and public relations. It also gives you a knowledge and understanding of your role within organisations and explores the factors that can influence consumer behaviour.
Data Analysis Techniques for Business
This module equips you with the technical skills to be able to design and produce Microsoft Excel spreadsheets for business use, and to facilitate the development of basic analytical skills.
Programme Case Study
This module develops your independent learning and expertise in an area of business relating to your target programme. Through a co-creation process your subject interests will be harnessed to enable you to develop your knowledge in a self-selected topic area. The module aims to be flexible to enable you to explore an area of interest to you and you will be assessed in a manner that supports this.
This module provides you with an overview and understanding of the diversity, function, role and purpose of events in society. You will study a range of topics in relation to the event industry including history of events, event typologies, traditions, rituals, symbolism, communities, event as performance, event industry sectors, stakeholder analysis and stakeholder mapping.
Professional Skills Development 1
This module aims to develop you as an independent and reflective learner, using a broad range of academic skills. You will be able to take responsibility for your own performance, learning and actions within the context of the events management profession.
The aim of this module is to provide you with a grounding in marketing theory in the context of events management. You will explore what the term 'marketing' means and definitions of marketing; the marketing/business/external environment; marketing research; the marketing mix segmentation, targeting and positioning; digital marketing; marketing and social media; conferences, exhibitions and meetings management; and international marketing.
Event Planning and Risk Assessments
This module introduces you to the application of event planning models, project management and risk assessment techniques to a variety of events. The module will be taught through a combination of lectures, workshops using case studies of real life event examples, and expert guest speakers. You will participate in small group task-orientated activities based around real world event scenarios, including "opportunities" to work on real world events via EventStart.
Creative Event Design and Experience
This module develops your understanding of the role and importance of design, creativity and theming in the event production process. You will develop your understanding of the impact of design on audience experiences through a combination of lectures and seminars. Theories and concepts will be introduced through the lectures whilst the seminars will adopt a problem-based learning approach, employing small group teaching to encourage you to take responsibility for what and how you learn. Field trips and guest speakers will be utilised to reinforce the theoretical concepts.
Introduction to Management and Leadership
This module introduces you to management and leadership theory with particular reference to the events industry. It aims to develop your management skills which you can apply in employment or in practical elements of your degree.
Staging Events 1
This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers aspects relating to event planning/project management, event idea generation, target market and competitor analysis, management of resources, and support services.
Staging Events 2
This module equips you with the theoretical knowledge, understanding, and practical skills needed to plan a live event. The module covers event experience design, eventscape, event staging and logistics, event quality, event closure, event monitoring, and event evaluation.
This module enables you to understand a variety of research methodologies and to critically analyse the application of different research methods to a diverse range of research topics. You will gain an in-depth insight into the different strands of research design. This will cover diverse strategies and methodological frameworks, data collection methods, data analysis methods, ethics, sampling, undertaking reflexive research, and will also consider visual approaches.
Human Resource Management for Events
This module enables you to understand the principles and practices of human resource management in events organisations. This will cover job design and description, recruitment, selection, induction, training, retention, performance review, contracts, pulsating organisations, organisational structure and organisational culture, volunteering, motivation and reward, management styles, leadership, communication, decision making styles, working in teams, and principles and policies of HRM in Events.
Integrated Marketing Communications
This module equips you with the skills and knowledge needed to manage integrated marketing communications and brand support activities, contextualised to events. This module looks in depth at the range of tools available to marketers to develop an effective marketing communication strategy. The assessment allows you to design a campaign for the successful launch of a new product or service of your choice and to critically evaluate the effectiveness of a case study campaign.
Professional Skills Development 2
This module provides you with the opportunity to develop your organisational awareness and the skills required to improve performance in a professional capacity. You will learn to identify developmental needs in terms of knowledge, skills and experience for an intended career pathway, and consider, prepare and design personal strategies and action plans to develop knowledge, skills and experience.
This module enables you to examine the theories and practices of business ethics in national and global contexts and it provides an awareness of the relevance and importance of business ethics in a global economy. The module will cover law and ethics in business; corporate social responsibility; corporate accountability; corporate citizenship; consumers and the environment; internal constituencies; sustainability; employees and business ethics; fair trade and ethical sourcing.
Individual Research Project
This module enables you to investigate and critically analyse a topic that relates to Events Management. The focus of the module rests on independent student learning. However, a number of workshops will be delivered to support and facilitate your learning and research project development process. These activities will consist of you using your own ideas and data as material in these sessions. You will be further supported by your personal tutor in individual supervision meetings.
Enterprise and Entrepreneurship for Events
This module develops your understanding of the concepts of entrepreneurship and business enterprise. You will work individually on a chosen business idea and present your idea to a panel of tutors, demonstrating entrepreneurial skills.
This module equips you with knowledge and understanding of event impacts and related theoretical perspectives. This module will consist of lectures outlining theoretical and conceptual approaches to, and an understanding of, event impacts followed by seminars informed through student led activities and field visits around Liverpool.
Contemporary Issues in Events
This module provides you with an opportunity to critically investigate current issues of debate within the events industry. Exploring interrelationships between events and wider policy aims will allow you to contextualise events within a wider political setting. How events function under different political ideologies will frame your understanding of how events can be subject to varying contemporary debates.
Policy, Politics and Events
This module places the events industry within a wider political setting. Political ideologies will frame your understanding of how events can be subject to varying socio-economic opportunities and constraints. Exploring interrelationships between events and wider policy aims allows you to contextualise events within a wider national and international setting.
Teaching and work-related learning
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
Teaching is via a combination of lectures, workshops, online activities and small-group tutorials in which you can discuss course material more informally. In addition, you will be expected to attend live events, undertake site visits, carry out your own research online and join relevant events associations and societies.
We also offer the opportunity to undertake an optional residential field trip at each level to contextualise theory, experience a new destination and have fun. Previous destinations have included Edinburgh, Newcastle and Birmingham.
Throughout the course we encourage you to develop your skills and experience the world of events through a range of work-related learning options. Employers offer opportunities to all Event Management students via our online noticeboard, EventStart.
So you could find yourself working at prestigious events such as The Grand National Meeting and other sporting events, or music concerts, convention and exhibition venues, fashion shows, award dinners or cultural events with leading national, regional and local organisations representing the media, live event communication organisations, local authorities and charities.
In level 5 you get the opportunity to plan, stage and evaluate your own live event, giving you valuable work-related experience whilst raising money for a charity of your choice.
The best way to immerse yourself in the industry, however, is to undertake a year’s work placement between your second and third year, either in the UK or overseas. This will show you what it’s really like to work full time in the industry and get the buzz that comes with running a successful event. You will also put into practice what you have learnt during the course and gain new skills to add to your CV, which will significantly boost your employability.
Support and guidance
Dedicated personal tutor, plus study skills support
You will be allocated a personal tutor with whom you can discuss course-related issues, work on a personal development plan and set your own targets. You will have scheduled one-to-one meetings with your tutor, but they can be approached at any time should you need additional support.
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We recognise that all students perform differently depending on how they are assessed, which is why we use a range of assessment methods. These vary according to the module, but they could include:
- exams (seen and unseen)
- written work
- presentations (group or individual)
- practical assessments
- portfolios (including e-portfolios)
- planning and implementing your own ‘live’ event
Feedback is given for each assessment, as we believe this is vital in helping you to identify your strengths as well as areas where you may need to put in more work.
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week.
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.