2022/23 entry

BA (Hons) International Tourism Management

Start date:
September 2022
Study mode:
Full time
Course Duration:
3 years, 4 years with placement
UCAS code:
NN28
Campus:
Mt Pleasant

Tuition fees (per year)

Home (full-time):
£9,250
International (full-time):
£16,100
Placement (home student):
£1,850
Placement (international student):
£3,650
All figures are subject to yearly increases.
Tuition fees are subject to parliamentary approval.

General enquiries:
0151 231 5090
Faculty of Business and Law:
0151 231 8080
busadmissions@ljmu.ac.uk
International enquiries
international@ljmu.ac.uk

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Why study International Tourism Management at Liverpool John Moores University?

  • Degree informed by wide ranging links with public, private and voluntary organisations.  
  • A practical and applied curriculum
  • Industry guest speakers and field trips
  • Exciting year long work placement opportunities
  • Year-long and semester-long study abroad opportunities in international partner universities
  • Ranked 3rd in the UK (Times Good University Guide, 2020) and 4th in the UK (Complete University Guide, 2020) for subject category

 Clearing

Minimum UCAS points required: To be confirmed

Limited places available. Apply now or register your interest using our online Clearing form (link will open in a new tab).

About your course

Recognised by the Tourism Management Institute (TMI) the BA (Hons) International Tourism Management programme at Liverpool John Moores University offers excellent career prospects and exciting opportunities

Tourism is a global phenomenon, estimated to be worth around £5.5 trillion to the world economy, and almost £127 billion to the economy of the United Kingdom. Locally, tourism is worth £4.1 billion per annum to the Liverpool City Region, employing over 50,000 people. Liverpool is a hugely popular tourism destination with its unique mixture of heritage and modernity and ambitious growth plans are in place, including the re-emergence of Liverpool as a cruise ship terminal. 

The fast-growing tourism industry offers a range of career opportunities in various tourism-related sectors such as creative arts, heritage, tourism planning, hospitality, leisure, marketing and events.

By studying tourism at LJMU you will be engaged in a student-centred, internationally focused course that is underpinned by current research. Our tourism team consists of staff who are both experienced teachers and established researchers, combining their diverse cultural backgrounds with considerable international experience. The programme covers a diverse range of tourism-related subjects such as culture, heritage, society, management, leadership, marketing, responsible tourism and sustainability, providing you with practical skills as well as intellectual knowledge to enable you to work in this dynamic and ever expanding industry. 

Practical experience is an integral part of your studies and field trips are a regular part of your programme. Recent trips outside Liverpool include York, Amsterdam and Nice. In addition, visiting guest lecturers and industry professionals regularly provide an 'insider's view' of the sector on campus.

You will have the opportunity to complete an optional year-long sandwich placement (after your second year) which will help you gain practical professional experience either in the UK or overseas. We are currently working with several organisations that offer students the opportunity to spend their placement year in the hospitality industry overseas, including the USA.

"The course was interesting, because there were not only theories from books but also a number of interesting case studies which were useful to gain practical knowledge."

Qin Ye, Level 6 Tourism and Leisure Management student

Professional accreditation/links

This course is recognised by the Tourism Management Institute (TMI).  TMI is the professional body for destination management practitioners, with members drawn from all levels of the private and public sectors: national, regional, sub regional and local. TMI seeks to support professional development within the sector, for potential entrants as well as existing practitioners.

Assessment and recognition by TMI means that students can be confident the course will provide them with knowledge, understanding, skills and experience which will fully prepare them for a career in tourism destination management.

Fees and funding

There are many ways to fund study for home and international students

Fees

The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:

  • Library membership with access to printed, multimedia and digital resources
  • Access to programme-appropriate software
  • Library and student IT support
  • Free on-campus wifi via eduroam

Additional costs

Although not all of the following are compulsory/relevant, you should keep in mind the costs of:

  • accommodation and living expenditure
  • books (should you wish to have your own copies)
  • printing, photocopying and stationery
  • PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
  • mobile phone/tablet (to access online services)
  • field trips (travel and activity costs)
  • placements (travel expenses and living costs)

Money

  • student visas (international students only)
  • study abroad opportunities (travel costs, accommodation, visas and immunisations)
  • academic conferences (travel costs)
  • professional-body membership
  • graduation (gown hire etc)

Funding

There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.

Employability

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte. In the last Destination of Leavers in HE survey (2016/17 data), 90% of our graduates had secured employment or were in further study within 6 months of graduating. 

Graduates of this course are well placed to work within specific aspects of tourism such as tourism marketing or management in a wide range of tourism or leisure organisations both in Liverpool and further afield. The fast-growing tourism sector offers a range of career opportunities in sectors such as creative arts, heritage, tourism planning, hospitality, leisure, marketing and events.

Student Futures - Careers, Employability and Enterprise Service

We are committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.

Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities.

Every student has access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools, resources and jobs board. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU’s in-house recruitment service, ensuring students can build experience whilst they study.

One-to-one careers and employability advice is available via our campus-based Careers Zones to accelerate your job search and applications, CV and interview technique. Themed careers and employability workshops, a programme of employer events and recruitment fairs run throughout the year and students have the opportunity to hear from a range of alumni who openly share their own onward experience.

Student Futures work with businesses to create opportunities for fully funded internships which help students increase their network within the Liverpool City Region and beyond. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.

A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU’s Careers, Employability and Enterprise Services after you graduate and return for one-to-one support for life.

Go abroad

LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.

Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?

Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: goabroad@ljmu.ac.uk.

A life-changing experience 

There's so much more to university than just studying for a degree.

Very excited to announce that we have been shortlisted for @cmi_managers 2022 Outstanding HE Training Provider of t… https://t.co/DQP23ZPGFp

Niall, one of our brilliant @LJMU Business Management students, offers his advice on finding friends at university.… https://t.co/SA5ltIN3bR

What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

This course is currently undergoing its scheduled programme review, which may impact the advertised modules. Programme review is a standard part of the University’s approach to quality assurance and enhancement, enabling us to ensure that our courses remain up to date and maintain their high standard and relevancy.

Once the review is completed, this course website page will be updated to reflect any approved changes to the advertised course. These approved changes will also be communicated to those who apply for the course to ensure they wish to proceed with their application.

Further guidance on modules

Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.

Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Please see the programme specification document for further details on this course:

Programme specification document (PDF)

Level 4

Core modules

Management And Leadership In Tourism
20 credits

This module provides you with an introduction to management and leadership theory with particular reference to tourism. It aims to develop your management and leadership skills, which you can then apply in employment or practical elements of your degree.

The Business of International Tourism
20 credits

This module introduces you to the business of international tourism in order to gain fundamental knowledge of the tourism industry, its structure, organisation and impact. Moreover, since tourism is part of the service industry this module aims to introduce you to relevant issues related to the consumer. You will also get an introduction to the tourism industry through different forms of business contacts.

Tourism Concepts
20 credits

This module aims to develop you as an independent and reflective learner, using a broad range of academic skills. You will take responsibility for your own performance, learning and actions within the context of the tourism management profession.

Tourism Marketing
20 credits

You will learn to address the basic principles of marketing for the tourism industry. You will gain a grounding in marketing theory through lectures, seminars and workshops.

Tourism Dynamics
20 credits

This module enables you to examine the cultural geography of tourism and to develop an understanding of contemporary debates within social sciences. Through lectures and seminars you will look at topics such as mapping and mobilities, diasporas, images and representations, sightseeing, and the tourist gaze.

Tourism And Leisure In Society
20 credits

This module enables you to gain an insight into the broad range of social science disciplines that have informed the study of tourism.  It introduces you to social, cultural, political and environmental issues related to the development of tourism and leisure practices.

Level 5

Core modules

Managing Tourism Operations
20 credits

This module will develop your skills in finding solutions to conceptual and practical problems relevant to managing tourism operations. Through lectures, workshops, guest speakers and industry liaison you will look at topics such as managing service organisations, service characteristics, the competitive business environment, management decision making, managing people, customer service, quality management, and human resource management.

Work Related Learning
20 credits

This module gives you the opportunity to gain experience in an area of work relevant to your future career choice. You will develop transferable skills and self-awareness through the writing of learning agreements, reflective writing and portfolio preparation. Learning will be achieved by working as part of a team or as a member of a workforce within a tourism of leisure organisation. 

Investigating Tourism
20 credits

This module enables you to gain an in-depth insight into the different strands of research design. This will cover diverse strategies and methodological frameworks, data collection methods, data analysis methods, ethics, sampling, undertaking reflexive research, and will also consider visual approaches.

Tourism, Culture and Society
20 credits

This module provides you with the social and cultural contexts within which tourism takes place. It enables you to develop the appropriate theoretical basis and practical skills to critically assess the socio-cultural environment of tourism and tourist practices. 

Applied International Tourism
20 credits

This module equips you with the skills and knowledge needed to manage aspects of tourism operations. You will learn to analyse appropriate theories for designing and managing tourism products and apply management techniques to evaluate the effectiveness of tourism products.

Integrated Marketing Communications for Tourism
20 credits

This module equips you with the skills and knowledge needed to manage integrated marketing communications and brand support activities. You will learn to evaluate the use of integrated marketing communications to promote goods, services or brands, and to apply theoretical marketing communications concepts to practical solutions. 

Level 6

Core modules

Individual Research Project
40 credits

This module enables you to investigate and critically analyse a topic which relates to tourism and/or leisure. You will design a research project which demonstrates a sound knowledge of your topic, and you will demonstrate an ability to synthesise and present data concepts.

Tourism, Heritage And Culture
20 credits

This module provides you with a critical understanding and knowledge of the relationship between tourism, heritage and culture. Through lectures and seminars you will look at topics such as heritage; policy framework; marketing through heritage and culture; spatial transformation; authenticity and commodification; interpretation; identity; environmental awareness and changing patterns of demand.

Responsible Tourism And Planning
20 credits

This module develops your understanding of responsibility and sustainability in tourism, particularly focusing on the tourism planning processes with regard to tourist destinations.

International Marketing
20 credits

In this module you will critically examine the nature of international marketing with particular reference to the tourism sector. You will evaluate the differences between domestic and international marketing and the environmental forces in international marketing. 

Enterprise and Entrepreneurship for Tourism
20 credits

This module develops your understanding of the concepts of entrepreneurship and business enterprise. You will be introduced to the principles of setting-up a small business or social enterprise. You will work individually on a chosen business idea and present this idea to a panel of tutors.

Teaching and work-related learning

Excellent facilities and learning resources

We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

Learning is via a varied combination of activities including lectures, online activities, seminars, workshops and small-group tutorials. 

Work-related Learning

Practical experience is an extremely important element of your studies. The sandwich placement year option will provide you with invaluable experience of working in the tourism sector, and will be a chance to put what you have learnt in the first two years of your degree into practice.

Thanks to links with local organisations in the private, public and voluntary sectors we can offer you a range of placements in tourism and related sectors.

Hear what some of our students have to say about their placement year:

Placeholder

Support and guidance

Dedicated personal tutor, plus study skills support

Academic and personal support is available during your course, and for this reason you will be allocated a personal tutor with whom you can discuss course-related issues, work on a personal development plan and set your own targets. You will have scheduled one-to-one meetings with your tutor, but they can be approached at any time should you need additional support.

Assessment

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

We use a wide range of assessment methods. These vary according to the module, but they could include: project work and presentations (group or individual), portfolios, essays, blogs and practical reports.

Feedback is given for each assessment and also during learning activities. This may be face to face, in written form or electronically, and is always timely so that you are quickly able to identify your strengths as well as areas where you may need to put in more work.

"The most rewarding aspect of my role at LJMU is undoubtedly the opportunity to get to know my students.  As Programme Manager, and due to teaching across all year levels, I am able to enjoy watching students’ progress from their first day of class to crossing the stage at graduation."

Facilities

What you can expect from your School

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week. 

The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.

Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.