2023/24 entry

BA (Hons) Marketing

Start date:
September 2023
Study mode:
Full time
Course Duration:
3 years, 4 years with placement
UCAS code:
Points required:
Mt Pleasant

Tuition fees (per year)

Home (full-time):
International (full-time):
Placement (home student):
Placement (international student):
All figures are subject to yearly increases.
Tuition fees are subject to parliamentary approval.

General enquiries:
0151 231 5090
Faculty of Business and Law:
0151 231 8080
International enquiries

Send a message >

Why study Marketing at Liverpool John Moores University?

  • 100% of graduates in employment or further study within 6 months of graduating (HESA 2018)
  • Opportunity to undertake a year of study abroad or paid work placement in the UK or overseas
  • International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more

About your course

Our CIM accredited BA (Hons) marketing course provides you with the the skills, knowledge and practical skills to enter a variety of roles in the marketing profession

As a career, marketing requires creativity, excellent organisation skills and an analytical mind. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need to work in marketing. 

LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience, commitment to students and connections with industry. 

Another advantage of this degree is that students can choose to undertake an optional year studying abroad or working in industry between their second and third year of study. The optional year in industry means that you can spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two, as well as developing your personal skills and enhancing your CV.  Many students who complete the placement year experience a marked improvement in their academic performance, with many going on to gain first class honours degrees.  Many also return to work for their placement company after graduation.

Alternatively, students have the option to study abroad in one of our partner universities. Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China.  Students on this programme are able to spend an additional year of study at one of our partner universities between the second and third years.  All study abroad opportunities are taught in English.  There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides free language skills courses. 

You can only select one of these options, either to study abroad or undertake a year working in industry.  Alternatively, you can choose to continue directly on to your final year after completing your second year of study.

Megan took advantage of her sandwich year option and spent a year in industry on a salaried placement at CF Fertilisers UK:

"I’ve worked with LJMU placement students for four years now and I have never been disappointed by their commitment, potential and performance. They always impress."

Gareth Hughes, Policy and Campaigns Manager, Liverpool Students’ Union

Professional accreditation/links

LJMU is an Accredited Degree Partner of the Chartered Institute of Marketing (CIM). The CIM is the leading professional body for marketers and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. 

Strong links with industry built up over 30 years ensure that this programme provides cutting-edge marketing theory as well as advanced practical skills relevant to today’s employer needs.

Fees and funding

There are many ways to fund study for home and international students


The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:

  • Library membership with access to printed, multimedia and digital resources
  • Access to programme-appropriate software
  • Library and student IT support
  • Free on-campus wifi via eduroam

Additional costs

Although not all of the following are compulsory/relevant, you should keep in mind the costs of:

  • accommodation and living expenditure
  • books (should you wish to have your own copies)
  • printing, photocopying and stationery
  • PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
  • mobile phone/tablet (to access online services)
  • field trips (travel and activity costs)
  • placements (travel expenses and living costs)


  • student visas (international students only)
  • study abroad opportunities (travel costs, accommodation, visas and immunisations)
  • academic conferences (travel costs)
  • professional-body membership
  • graduation (gown hire etc)


There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.


Armed with a set of analytical, planning, IT and problem-solving skills, you will be qualified to deal with people, money, markets and products in a wide range of organisations by the time you graduate.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte. In the last Destination of Leavers in HE survey (2016/17 data), 100% of our marketing graduates had secured employment or were in further study within 6 months of graduating.

This BA (Hons) degree is the ideal starting point for a career in general marketing, brand management, advertising, promotions, customer services, strategic marketing and marketing research.

Previous graduates from the programme have gained employment as advertising executives, promotions co-ordinators, publicity officers, brand managers, customer relations advisors and research analysts. 

Postgraduate study is another option – choosing to study on the MSc Digital Marketing, the MSc Entrepreneurship or the new MSc Management and Digital Business postgraduate degrees, all taught at Liverpool Business School, or the CIM Professional Diploma in Marketing are excellent ways to follow up this degree.

Student Futures - Careers, Employability and Enterprise Service

We are committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.

Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities.

Every student has access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools, resources and jobs board. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU’s in-house recruitment service, ensuring students can build experience whilst they study.

One-to-one careers and employability advice is available via our campus-based Careers Zones to accelerate your job search and applications, CV and interview technique. Themed careers and employability workshops, a programme of employer events and recruitment fairs run throughout the year and students have the opportunity to hear from a range of alumni who openly share their own onward experience.

Student Futures work with businesses to create opportunities for fully funded internships which help students increase their network within the Liverpool City Region and beyond. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.

A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU’s Careers, Employability and Enterprise Services after you graduate and return for one-to-one support for life.

Go abroad

LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.

Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?

Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: goabroad@ljmu.ac.uk.

A life-changing experience 

There's so much more to university than just studying for a degree.

Interested in a career in human resources? Join us on Tuesday 24 Jan and chat with the lovely Joshi and Paul about… https://t.co/EYjcO8MKh2

Wishing all our friends and followers warm wishes for the festive break. https://t.co/HEroUz2xlf

What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Further guidance on modules

Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.

Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Level 4

Core modules

Academic Skills and Digital Literacy
20 credits

This module enables you to develop the skills necessary to be effective learners at university, and to apply academic and digital skills in the context of your academic studies. You will also be introduced to aspects of career management.

Foundation of Marketing
20 credits

This module enables you to understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.

Business Market Research
20 credits

This module enables you to design and fundamentally analyse business market research data in order to understand how it influences business and marketing decisions.

Consumer Behaviour
20 credits

This module enables you to understand the fundamentals of consumer behaviour, including the importance that both external and internal factors have on attitude and behaviour.

20 credits

This module will develop your understanding of branding and of how brands add value. You will apply a wide range of industry materials to a number of academic branding concepts of models. In the module clear links are made between theory and practice, and ideas of new brand communications will be stimulated throughout the sessions.

Foundations of Business and Management
20 credits

This module will introduce you to business functions and structures. It will then go on to address issues of management and leadership within business settings.

Level 5

Core modules

Media Production Management
20 credits

This module provides you with an opportunity to produce media according to client needs and plan its distribution. You will explore the tensions between user engagement, creativity, professional and commercial issues in multiplatform production. You will also learn to understand the different requirements of preparing media for different platforms, and manage multi-platform distribution of media across channels.

Experiential Marketing
20 credits

This module enables you to understand and analyse experiential marketing as a concept, including how brands and consumers interact and the mechanisms for co-creation, experience and connection.

Practical Digital Marketing Skills
20 credits

This module enables you to demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.

Strategy for Marketers
20 credits

This module allows you to appreciate and simulate the fundamentals of strategy formation and planning in the marketing context, helping you to achieve or sustain competitive advantage.

Retail and Services Marketing
20 credits

This module aims to develop your knowledge and practical skills in retailing and services marketing. You will learn to evaluate the changing retail environment, appraise retail supply chains, and develop skills for services marketing through retail operations.

Employability Skills
20 credits

This module provides you with the skills and knowledge to succeed in the graduate employment market. You will learn to produce the necessary documentation to secure interviews with prospective employers, reflect on your own learning and development in a series of learning logs, and develop a high level of organisational awareness.

Level 6

Core modules

Consumer Psychology and Decision Making
20 credits

This module explores the relevance of consumer decision making in marketing. You will learn to use consumer psychology to make strategic marketing decisions. 

Global Marketing
20 credits

As the world continues to increase trade across and between countries, and the major economies become more integrated, it is essential for you to have an appreciation of the role you are likely to play within this environment. In this module you will use frameworks from previous learning and apply these to a global context, enabling you to understand the main challenges international marketers face in the international markets.

Data Analysis and Application
20 credits

In addition to acquiring subject knowledge, this module works on building transferable skills, namely by enabling you to transform raw data into useful information that is priceless for marketing managers in decision making in the workplace. 

Digital Marketing
20 credits

This modules enables you to develop an understanding of the key theory surrounding digital campaign planning. You will learn to critically appraise the key roles that digital channels can play within an overall campaign and to evaluate how digital tactics can be integrated into a traditional integrated marketing campaign.

Marketing Consultancy Project
20 credits

This module enables you to apply a range of theoretical concepts to practical marketing issues in industry.

Integrated Marketing Communications
20 credits

This module enables you to analyse a range of strategic marketing communication theories and, from this, understand how to develop an integrated marketing communications plan. You will apply theories to produce a practical advertising and integrated marketing communication campaign.

Teaching and work-related learning

Excellent facilities and learning resources

We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

Teaching is delivered through a combination of lectures, workshops, online activities and seminars and you can expect to have a minimum of 12 hours contact time during each teaching week. Plus you'll be expected to complete independent study and group work and participate in online activities and discussions using our virtual learning environment, Canvas.

Work-related Learning

In level 5, you can decide whether to undertake a paid 48-week work placement in the UK or overseas between level 5 and 6.

Placements give you experience of what it’s like to work in the marketing sector as well as giving you a chance to put your learning into practice, develop personal skills and enhance employability.

Students who complete the placement year often experience an improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

Liverpool Business School's Placement Support Unit will  help you find suitable vacancies and support you during the application process and whilst on placement.

Previous marketing students have completed placements with organisations as diverse as Jaguar, Joules and Enterprise Rent a car.

Support and guidance

Dedicated personal tutor, plus study skills support

The Marketing team at Liverpool Business School is renowned for its student-centred approach and friendly ‘open door’ policy. From the day you begin your studies with us, you will have the support of a personal tutor who will welcome (and indeed expect) a knock on the door any time you need assistance, or just want to chat about the programme.

Should you decide to pursue a year’s placement, you will have the additional support of staff in the Employability Support Unit Unit and an academic tutor to make sure you get the most out of your work experience.


Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

The Marketing team understands that each student is different, and will perform differently depending on how they are assessed. This is why we use a range of assessment methods for each module. They include:    

  • group presentations
  • exams (seen and unseen)
  • online multiple-choice exams
  • IT-based assessment (website design, Microsoft Office work)
  • written work (essays, literature reviews, reports)
  • practical assessments (mock interviews and CVs)

You will receive plenty of personal support for assessments from your tutors, and from written guidelines, revision sessions and study support classes.

Your tutors will give you one-to-one feedback on assessments within three weeks, giving you a chance to discuss your strengths as well as the areas that may need further attention.


What you can expect from your School

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week. 

Entry requirements

Please choose your qualifications below to view requirements

Minimum points required from qualifications: 112

GCSE and equivalents

Prior to starting the programme applicants must have obtained Grade C or Grade 4 or above in English Language and Mathematics GCSE or an approved alternative qualification below:

  • Key Skills Level 2 in English/Maths
  • NVQ Level 2 Functional skills in Maths and English Writing and or Reading
  • Skills for Life Level 2 in Numeracy/English
  • Higher Diploma in Maths/English
  • Functional Skills Level 2 in Maths/English
  • Northern Ireland Essential Skills Level 2 in Communication or Application of Number
  • Wales Essential Skills Level 2 in Communication or Application of Number

A Levels

  • Minimum number of A Levels required: 2
  • Is general studies acceptable? Yes
  • Average A Level offer: BBC
  • Are AS level awards acceptable? Acceptable only when combined with other qualifications
  • Maximum AS Level points accepted: 20

T Levels

  • T Level requirements: 112 UCAS points in a related subject

BTEC qualifications

  • National Certificate (RQF): Acceptable only when combined with other qualifications
  • National Extended Certificate: Acceptable only when combined with other qualifications
  • National Diploma (RQF): Acceptable on its own and combined with other qualifications
  • National Diploma subjects / grades required: D*D* is required if no other level 3 qualifications are taken, or to the total of 112 UCAS Tariff points if combined with other qualifcations
  • National Extended Diploma (RQF): Acceptable on its own and combined with other qualifications
  • National Extended Diploma subjects / grades required: DMM is required if no other level 3 qualifications are taken, or to the total of 112 UCAS Tariff points if combined with other qualifcations

Access to Higher Education Diploma

  • Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications
  • Further information: At least 15 Distinctions and 30 Merits, or any other combination that equates to 112 UCAS Tariff points in a relevant subject

International Baccalaureate

  • International Baccalaureate: Acceptable on its own and combined with other qualifications
  • Additional information: 26 IB Diploma Points

Welsh awards

  • Welsh Baccalaureate: Acceptable only when combined with other qualifications

Irish awards

  • Irish Leaving Certificate: Acceptable on its own and combined with other qualifications
  • Grades / subjects required: 112 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level

Alternative qualifications considered

​Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be required to submit an essay and/or attend an interview, and should demonstrate potential and motivation and/or have relevant experience.

Reduced Offer Scheme

As part of LJMU’s commitment to widening access we offer eligible students entry to their chosen course at a reduced threshold of up to 16/8 UCAS points. This applies if you are a student who has been in local authority care or if you have participated in one of LJMU’s sustained outreach initiatives, e.g. Summer University. Please contact the admission office for further details.
Will I be interviewed?

Mature and non standard applicants may be invited to attend interview


6.0 (minimum of 5.5 in each component) or equivalent English language proficiency test.

International entry requirements

Find your country

Please Note: All international qualifications are subject to a qualification equivalency check.

Can this course be deferred?


Is a DBS check required?


Application and selection

Securing your place at LJMU

​We are looking for students with the potential to:Understand and critically evaluate the theory, concepts and principles that underpin the practical techniques of marketing and businessDemonstrate their understanding by communicating effectively, both orally and in their written workPossess the self-discipline to manage their time and tasks effectively throughout their time here at LJMU

The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.

Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.