2024/25 entry
BA (Hons) Fashion: Design and Communication
Why study Fashion: Design and Communication at Liverpool John Moores University?
- Liverpool School of Art and Design was rated in the top 10 of UK art schools in the 2021 Guardian University League Tables
- Students have opportunities to study abroad or apply for art and design travel awards
- Specialise in either Fashion Design or Fashion Communication - portfolios and news available on We Are Fashion
- Opportunities to undertake work experience with local, national and international companies
- The programme is a member of the FTC (Association of Fashion and Textile Courses) as well as the Ethical Fashion Forum
- Growing reputation for producing employable graduates
- Studio based study in the Stirling-Prize nominated John Lennon Art and Design Building
About your course
The BA (Hons) Fashion: Design and Communication at Liverpool John Moores University offers you the opportunity to study either Fashion Design or Fashion Communication, while interacting within a creative, collaborative fashion environment.
The programme has been developed with two distinct pathways - each pathway benefitting from dedicated, separate studio spaces and teaching. The curriculum is delivered by specialists focused on their disciplines and close to the fashion community. You will be located in the award-winning John Lennon Art and Design Building within the School of Art and Design, which puts creative practice at its heart. During your studies, you will have a wealth of opportunities available to you, from live projects and competitions to developing an industry standard portfolio.
WATCH Andrew Ibi, Fashion programme leader gives a short talk about the degree:
Innovation sits at the heart of our course, and the city of Liverpool is a source of inspiration for our students to grow and prosper as creative and forward thinking individuals.
Following from Liverpool's tenure as European Capital of Culture in 2008, the city has flourished to become key destination for fashion and the visual arts. The School of Art and Design sits at the centre of the city's cultural renaissance and has forged close links with key arts organisations including Tate Liverpool, Liverpool Biennial and FACT.
Fashion Design and Communication tutors encourage an experimental individual approach to fashion, allowing you to create your own style within the framework of the course curriculum. This approach will enable you to progress into a wide-range of careers - from commercial and high-end design to self-employment, freelance work and postgraduate study. Students are able to work within their fields of choice building on a firm skillset to prepare them for careers in the industry.
In Fashion Design, students work from concept to final garment construction so they understand the process of design as well as the practical application. Research is essential to innovation and we embed fashion studies to further our students' individual interests. This knowledge is empowering and allows our graduates to work across a wide range of the fashion industry from High Street to Couture.
In Fashion Communication, our students are able to work across the whole syllabus, from branding, PR, marketing, photography and styling. With knowledge from location sourcing to final layout and editorial, they are able to offer specialist companies a whole package of transferable skills to work on a broad range of projects.
You will be able to keep up to date with the activities of students, staff and alumni of the Fashion: Design and Communications (BA Hons) degree by visiting our website (www.wearefashion.co.uk) which has links to visiting lecturers, students projects, placements, and our annual presence at Graduate Fashion Week. We also have an Instagram feed: Instagram and you can follow us on Twitter @fashion_ljmu
"People in the industry are so shocked that I am able to do all technical stuff as well as the creative input. I feel like we really do have the upper hand when we leave, and a lot more opportunities than other graduates."
Professional accreditation/links
The fashion team has a growing number of links with UK design support organisations such as the Fashion & Textile Association, Ethical fashion Forum and Graduate Fashion Week.
We also have strong links with local companies such as Matalan and BooHoo and Shop Direct, as well as national and international companies and designers who contact us directly for placements and live projects.
Fees and funding
There are many ways to fund study for home and international students
Fees
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:
- library membership with access to printed, multimedia and digital resources
- access to programme-appropriate software
- library and student IT support
- free on-campus wifi via eduroam
Additional costs
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
Funding
There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you'll find all of the information you need on our specialist funding pages.
Employability
As a Fashion graduate, there are all sorts of careers open to you within the fashion and related industries.
Students from the Fashion degree go on to forge successful careers as designers (Menswear and Womenswear), photographers, stylists, buyers, illustrators, PR officers, events managers and merchandisers, both in the UK, Europe and beyond.
We are exceptionally proud of the achievements of our graduates.
Many have gained significant international recognition for their work including, Rosie Davies, founder of the London Fashion Agency; Alena Johnson winner of Who's Next Pret-A-Porter; Phillip Whitehead Ted Baker; Danielle Windsor (Viktor & Rolf and Zara); Kirsty Doyle, winner of Project Catwalk; Andrew Foxall (Neil Barratt and Foxall Associates) ,John Mooney (ASOS), Hannah Smith BooHoo, and Kerry Crone, Matalan. Others have gone on to work with companies such as Erdem, Alexander McQueen, Dazed & Confused, Ted Baker, Adidas, PR companies, Sane Seven and Paul Smith.
The programme provides many opportunities to meet prospective employers in the fashion industry. For instance, you may take an active role in Graduate Fashion Week (GFW) where the programme won the Drapers Award for the best GFW publication.
As well as going directly into employment, some of our students go onto to study at postgraduate level in the UK and abroad. The Liverpool School of Art and Design offers students the opportunity to progress onto a range of Masters degrees including MA Fashion Innovation and Realisation, which provides students with opportunities to explore personal concepts and themes to a higher level.
The MA offers students the opportunity to work collaboratively with students studying Fine Art, Graphics Design and Illustration and Art in Science.
Student Futures - Careers, Employability and Enterprise Service
A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU's in-house recruitment service, and we also offer fully funded Discovery Internships.
One-to-one careers and employability advice is available via our campus-based Careers Zones and we offer a year-round programme of events, including themed careers and employability workshops, employer events and recruitment fairs. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.
A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU's Careers, Employability and Start-up Services after you graduate and return for one-to-one support for life.
Go abroad
LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.
Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?
Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: goabroad@ljmu.ac.uk.
A life-changing experience
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What you will study on this degree
Please see guidance below on core and option modules for further information on what you will study.
Further guidance on modules
Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Level 4
Core modules
Fashion Practice
20 credits
Visualisation and Technology
20 credits
The aim of this module is to develop an awareness of professional fashion practice through the professional presentation of a body of artwork/design documentation. You will develop fashion communication skills, enabling the visualisation of fashion ideas and outputs in a professional format.
Visual Direction and Technical Development
20 credits
This module will allow you to develop and extend your knowledge of materials and technical processes in a fashion context.
An Introduction to Contextual Research
20 credits
Within this module, you will explore key concepts and themes concerning historical and contemporary cultural significance in relation to studio practice and wider contexts of fashion design and communication. You will also develop knowledge and understanding of research methods which underpin fashion practices.
Contextual Research and Development
20 credits
This module will allow you to develop key concepts and ways of thinking about fashion practices in both design and communication with relation to context and culture. You will also engage in debate and analysis to broaden and deepen your understanding of contemporary fashion practices resulting in a written assignment and a physical or digital artefact.
Introduction to Fashion
20 credits
Within this module, you will independently learn through reflective practice and self-critical analysis to learn how to promote the use of a logical Design Process towards the creation of original fashion outcomes from independently research sources. You will learn to create an awareness of fashion and promote experimentation through alternative and innovative approaches to fashion practice.
Level 5
Core modules
Visual Language and Technical Exploration
20 credits
The aim of this module is to promote investigation into a range of technical processes to enhance creative concepts. You will have the opportunity to build confidence in a creative and conceptual approach to digital and traditional media. It will also provide you with the knowledge of 2D and 3D 'processes' for sampling.
Fashion Research in Practice
20 credits
The aim of this module is to explore key concepts and themes in relation to studio practice and wider contexts of contemporary fashion design and communication. You will be able to engage in critical debate and analysis to broaden your knowledge and understanding of contemporary fashion practices.
Critical Contextual Investigation
20 credits
The aim of this module is to gain a deeper understanding of contemporary theoretical design issues and contemporary fashion issues through a written assignment leading to a proposal for Level 6 Research Project.
Creative Direction and Technical Application
20 credits
Within this module, you will examine traditional and contemporary technical approaches in-depth for use within studio practice. You will also develop a range of visual and conceptual approaches to research methods for creative process. The aim of this module will allow you to explore links and synergies between industry and studio practice to inform and guide project work.
Optional Modules
Fashion Design Focus
20 credits
The aim of this module is to promote the effective use of research methodologies and promote individual focus through a variety of fashion related activities. It will introduce you to industry practices and enables you to build a practical knowledge of research design development trials to a high standard working towards professional outputs.
Fashion Design Context
20 credits
The aim of this module is to develop the opportunity to understand in depth research methods and design processes from concept to translation. You will be able to produce a body of work in relation to market level and professional practice. The aim of this module is to introduce you to industry practices and enables you to build practical knowledge.
Fashion Awareness
20 credits
This module gives you the opportunity to build your own profile in your chosen specialist pathway identifying your strengths to continue to develop. You will produce a body of work in relationship to a customer profile and market level. You will explore new media and applications to build confidence in content and presentation awareness.
Fashion Direction
20 credits
This module will focus on the exploration of digital and mixed media outputs to a professional standard via a number of trials. You will produce a body of work in context to market level and professional practices. You will also be able to develop an understanding of time management skills to produce outcomes in sequence and on time.
Study Semester Abroad - Fashion
60 credits
This module provides the opportunity for you to experience a variety of alternative and new approaches to your subject specialism at an approved overseas partner institution. Modules studied must be agreed in advance and must be appropriate for the student's programme of study. Assuming successful completion of the semester abroad, mark-bearing credit will be awarded. The grade conversion scale to be used will be made available in advance of the year abroad.
Level 6
Core modules
Final Major Project/s
40 credits
This module provides the opportunity for you to produce a body of work that demonstrates a broad understanding of professional practical outputs within the fashion industry.
Professional Practice
20 credits
This module will equip you with a range of research methods to inform graduate career and postgraduate study options and give you a deep understanding of professional practice in your chosen field of study. It will offer you the opportunity to engage with and undertake external projects to enhance your understanding of industry practice.
Research Project
20 credits
The aim of the Research Project is to deepen critical and theoretical engagement based on your chosen topic. You will facilitate the application and interpretation secondary and primary research methods to a focused fashion studies topic within a research project framework.
Studio Project/s
40 credits
The Studio Project/s provides the opportunity for you to develop your own programme of study via a series of projects. The aim of this module is to produce a creative body of work demonstrating a range of design applications in relationship to target audiences and support the development of research methodologies to apply to a range of concepts and outputs. This will strengthen the components of the Personal Development Portfolio focusing towards employability.
Teaching and work-related learning
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
Teaching delivery is a combination of one-to-one tutorials, small seminar groups, online activities and lectures as well as peer review and critiques. These activities are supported by a series of practical workshops. Tutorials may include personal tutoring for personal development planning (PDP) when you can discuss your academic and future career plans with your personal tutor.
Support and guidance
Dedicated personal tutor, plus study skills support
If you decide to pursue this degree course, you will join a supportive and creative environment where talent is nurtured and you are encouraged to really stretch boundaries. You will be expected to work independently and under pressure at times but our specialist staff will be on hand to guide you and give support when needed.
From the moment you begin your studies, you will be allocated a personal tutor, giving you plenty of opportunities to discuss course-related matters and your personal development at any time.
Assessment
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
If you choose the Fashion Design Pathway, you will be expected to produce research and design development including samples, toiles, garments, illustration, photography and blogs.
If you opt for Fashion Communication, you will also be expected to produce a body of research linked to a series of projects that could include Branding, Styling, PR, Blogs, Photography, Trends and Magazine editorial/s.
Other forms of assessment include written dissertation and reports, a personal development planning folder or a CV, biography, press release and/or blog.
Constructive feedback, whether formal or informal, is crucial in helping you to improve your performance and your tutors will always be on hand to help you evaluate your own work and assess progress.
Formative and summative feedback is given throughout the year at key points for each module.
Course tutors
Our staff are committed to the highest standards of teaching and learning
Andrew Ibi
Programme leader
Andrew Ibi is a designer, artist and educator. He is currently the programme leader for the BA Fashion: Design & Communication course at Liverpool John Moores University.Awarded Graduate of the Year at Middlesex University in 1996, starting his career at Joe Casely-Hanford, Ibi went on to head up menswear design for Burlington and Club Monaco, before launching his own labels. In 2008, Ibi launched the concept space, The Convenience Fashion Store, stocking high-end, luxury womenswear including Rick Owens, Gareth Pugh and Maison Margiela.In recent years, his work in academia has involved developing research around social trends and its impact on design and has previously explored cultural nostalgia, belonging and displacement.In 2019, Andrew launched the arthouse swimwear brand, E.Macbean with his partner Eleanor, debuting during London Fashion Week 2019 with a presentation that explored the tensions between the female body and the fashion gaze.
I am a versatile and creative visual designer with a broad range of experiences and skills across the fashion industry. I have worked professionally in the fields of Menswear Design, Contemporary Retailing & Buying, Costume Design & Styling and Design Consultation. I have spent the last few years working in academia, developing research around social trend and its impact on Design/Fashion and Sustainability as well as developing tomorrow's crop of young, expressive and professional talent.
Facilities
What you can expect from your School
Rated a Top 10 Art School in the 2021 Guardian University League Tables.
Cross-disciplinary learning in art and design subjects takes place in the Liverpool School of Art and Designs John Lennon Art and Design Building, based in the Mount Pleasant Campus. Here students studying a variety of disciplines, including Architecture, Art in Science, Exhibition Studies, Fashion, Fine Art, Graphic Design, History of Art and Museum Studies and Interior Architecture, will have the opportunity to develop their work in state-of-the-art workspaces and facilities within a stimulating and critically demanding environment.
Entry requirements
Please choose your qualifications below to view requirements
Grades/points required from qualifications: BBC-ABB (112-128)
Qualification requirements
GCSEs and equivalents
GCSE Grade 4 or Grade C or above in English Language and Maths/Numeracy
GCSE Equivalences accepted:
• Key Skills Level 2 in English/Maths
• NVQ Level 2 Functional skills in Maths and English Writing and or Reading
• Skills for Life Level 2 in Numeracy/English
• Higher Diploma in Maths/English
• Northern Ireland Essential Skills Level 2 in Communication or Application of Number
• Wales Essential Skills Level 2 in Communication or Application of Number
A levels
BBC-ABB
Minimum Number of A Levels: 2
Maximum AS UCAS Points: 20
BTECs
Extended Diploma: DMM-DDM
Access awards
International Baccalaureate
OCR Cambridge Technical
Extended Diploma: DMM-DDM
Irish awards
Acceptable on its own and combined with other qualifications.
T levels
International requirements
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IELTS
6.0 overall with no component below 5.5, taken within two years of the course start date or equivalent English language proficiency test.
Please Note: All international qualifications are subject to a qualification equivalency check.
Application and selection
Securing your place at LJMU
UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here https://www.ljmu.ac.uk/study/undergraduate-students/how-to-apply.
We are looking for students with an enthusiasm for fashion with a keen interest in contemporary style and image. You should be 100% dedicated to research into current and historical fashion cultures, and possess the following essential qualities:
- An enthusiasm for Art & Design based subjects
- Capable of discussing Art & Design issues
- The ability to analyse and reflectively criticise
- Visual awareness and communication
Fashion: Design and Communication is a broad and varied creative discipline. Applicants are required to bring a portfolio of work. A portfolio is simply a collection of drawings, images and documents that represent your work. It could include photographic content, film, written text, graphics, illustrations and other communication mediums. It should contain a well-presented collection of work that is creative and imaginative. Applicants may also present work on social media or relevant platforms.
The university reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the university. Where this does happen, the university operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.