Industrial Design Group

Digitalisation is leading to higher levels of technological innovation. New technology enhanced employees’ performance through reducing physical workload in current workplace, however, increased cognitive load and mental stress when people interacting with complex interface. Contemporary industrial design has shifted from phases of technology driven to human-centred design (HCD) driven, where design places user at the centre instead of machine. The Industrial Design Group has been focusing on human-centred design research that applying Human Factors theory to optimise human well-being and overall system performance.

Several projects received from AHRC, Newton FUND, European H2020, Marri-UK, and IAMU have been undertaking to assist HMI (Human Machine Interaction) and improve user experience (UX). For example:

  • The Study of Human-Centred Participatory Design in Urban regeneration (AHRC-Newton Fund)
  • The Design of Future Ship-Bridge (Marri-UK)
  • Addressing Human Error and Enhancing Performance through Human Factors (IAMU)

Research findings have been published on reputable journals and international conferences in the fields, such as the Journal of Urban Design, and International Conference on Applied Human Factors and Ergonomics (AHFE) and the Affiliated Conferences.

If you’d like to ask a question or find out more information about this Group, please contact the team using the details below:

Contact: Fang Bin Guo
Call: 0151 904 1393