2023/24 entry

BSc (Hons) Business with Media Communications

Start date:
September 2023
Study mode:
Full time
Course Duration:
3 years, 4 years with placement
UCAS code:
NP12
Points required:
112
Campus:
Mt Pleasant

Tuition fees (per year)

Home (full-time):
£9,250
International (full-time):
£16,900
Placement (home student):
£1,850
Placement (international student):
£3,650
All figures are subject to yearly increases.
Tuition fees are subject to parliamentary approval.

General enquiries:
0151 231 5090
Faculty of Business and Law:
0151 231 8080
busadmissions@ljmu.ac.uk
International enquiries
international@ljmu.ac.uk

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Why study Business with Media Communications at Liverpool John Moores University?

  • Approved by the Chartered Institute of Public Relations (CIPR)
  • Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus
  • Sessions and guest lectures delivered by media comms and PR practitioners
  • Study abroad opportunities in China, the USA and across Europe following your second year of study
  • International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more
  • Top-up degree available for those with existing qualifications

About your course

The CIPR-accredited BSc (Hons) Business with Media Communications at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities.

Hear what current Level 6 students from our Human Resource Management, Marketing, Business with Media Communications (formerly Business and PR), Accounting and Finance, and Business Management degrees say about their courses:

Placeholder
 

The Business with Media Communications degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development.

This Chartered Institute of Public Relations accredited degree gives you an appreciation of traditional business functions which work closely with aspects of media communication functions in organisations such as marketing, combined with the study of the tactics, tools and strategies of PR and communication management.  Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice which you can apply if you choose to take a placement.

Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China.  Students can also choose to spend an additional year of study at one of our partner universities between the second and third years.  All study abroad opportunities are in English.  There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses.

Laura took advantage of her sandwich year option and spent a year in industry on a salaried placement at Liverpool John Lennon Airport:

"The placement year enabled me to gain first rate experience working within a busy PR department of a global brand and built on skills developed in the degree."

Richard Sowter, graduate

Professional accreditation/links

This course is approved by the industry’s professional body, the Chartered Institute of Public Relations (CIPR). This is an additional benefit in a highly competitive job market and recognised as such by our employer partners.

Fees and funding

There are many ways to fund study for home and international students

Fees

The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:

  • Library membership with access to printed, multimedia and digital resources
  • Access to programme-appropriate software
  • Library and student IT support
  • Free on-campus wifi via eduroam

Additional costs

Although not all of the following are compulsory/relevant, you should keep in mind the costs of:

  • accommodation and living expenditure
  • books (should you wish to have your own copies)
  • printing, photocopying and stationery
  • PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
  • mobile phone/tablet (to access online services)
  • field trips (travel and activity costs)
  • placements (travel expenses and living costs)

Money

  • student visas (international students only)
  • study abroad opportunities (travel costs, accommodation, visas and immunisations)
  • academic conferences (travel costs)
  • professional-body membership
  • graduation (gown hire etc)

Funding

There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you’ll find all of the information you need on our specialist funding pages.

Employability

As a Business with Media Communications graduate you will enjoy varied career opportunities both in the UK and overseas.

Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors.  These include Everton Football Club, Kellogg company, Santander and Deloitte. In the last Destination of Leavers in HE survey (2016/17 data), 92% of our Business with Media Communications (formerly Business and Public Relations) graduates had secured employment or were in further study within 6 months of graduating. 

You could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies. Some of our students have graduated with the confidence and ideas to set up their own successful businesses.

Student Futures - Careers, Employability and Enterprise Service

We are committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available to you, within and beyond your course.

Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose. It will enable you to become more proactive, adaptable and resilient in your awareness and approach to career possibilities.

Every student has access to Careers Zone 24/7, LJMU’s state-of-the-art suite of online tools, resources and jobs board. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU’s in-house recruitment service, ensuring students can build experience whilst they study.

One-to-one careers and employability advice is available via our campus-based Careers Zones to accelerate your job search and applications, CV and interview technique. Themed careers and employability workshops, a programme of employer events and recruitment fairs run throughout the year and students have the opportunity to hear from a range of alumni who openly share their own onward experience.

Student Futures work with businesses to create opportunities for fully funded internships which help students increase their network within the Liverpool City Region and beyond. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.

A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU’s Careers, Employability and Enterprise Services after you graduate and return for one-to-one support for life.

Go abroad

LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.

Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?

Find out more about the opportunities we have available via our Instagram @ljmuglobalopps or email us at: goabroad@ljmu.ac.uk.

A life-changing experience 

There's so much more to university than just studying for a degree.

📢 Calling all Business school students. Interested in sharing your knowledge and experience of LJMU to help motivat… https://t.co/mDx6FzNi2F

Head on over to @ljmu's Student Life Building tomorrow from 3pm tomorrow and chat to our brilliant postgrad tutors… https://t.co/ScXkCNi9Q7

What you will study on this degree

Please see guidance on core and option modules for further information on what you will study.

Further guidance on modules

Modules are designated core or option in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations.

Whilst you are required to study core modules, optional modules are also included to provide you with an element of choice within the programme. The availability of optional modules may vary from year to year and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Level 4

Core modules

Academic Skills and Digital Literacy
20 credits

Introduces students to aspects of career management and the skills necessary to be effective learners at university, applying academic and digital skills in their academic study.

Foundations of Marketing
20 credits

Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.

Economics
20 credits

Introduces students to economic ideas and their relevance to business decisions.

Accounting and Finance
20 credits

Provides students with an understanding of essential finance and accounting terminology and methods to enable them to perform effectively and efficiently within their future workplace. Using practical examples, students will gain confidence to be able to financial modelling skills using Excel.

Global Business Management
20 credits

Provides the essential frameworks to understand current issues in global business and management and their impact on companies and society.

Media Communications
20 credits

Introduces, defines, places and provides practical applications of the communication and media management functions in organisations

Level 5

Core modules

Employability Skills
20 credits

Provides students with the skills and knowledge to succeed in the graduate employment market.

Business Research
10 credits

Develop a detailed understanding of the design and process of research in business and management.

Media Production Management
20 credits

Provides students with an opportunity to produce media according to client needs and then plan its distribution.

Business Analytics
20 credits

Students will learn and use valuable analytics skills, and understand the need for analytics in the modern workplace.

Writing for Audiences
20 credits

Students will develop the application of appropriate writing styles, using appropriate formats for diverse audiences.

Media Event Management
20 credits

Appraises key issues and develop strategic planning for effective media event management.

Optional modules

Managing People and Organisations
10 credits

Develop a critical understanding of key factors relating to the effective management of people and processes in order to achieve positive organisational outcomes.

Modern Language for Business
10 credits

Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.

Level 6

Core modules

Sustainable Futures
20 credits

Recognise and critically evaluate the global challenges we face and the role of business and organizations in addressing them.

Strategic Management
20 credits

Recognise and evaluate the wider importance of strategic decision making and the competitive advantage to business.

Issues in Crisis Management
10 credits

To comprehend and critically examine the approach media communications executives take when dealing with a crisis scenario.

Corporate Communications
10 credits

Critically evaluate the role of strategic internal communication in enabling organisations to be more effective from both a theoretical and practitioner perspective.

Business Consultancy
20 credits

Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition students will reflect on their personal development and consider next steps post-graduation.

Digital Communications Management
20 credits

A framework for understanding and evaluating the landscape in digital communication and the impact on the PR function.

Integrated Marketing Communications
20 credits

Analyses a range of strategic marketing communication theory and, from this, understand how to develop an integrated marketing communications plan.

Teaching and work-related learning

Excellent facilities and learning resources

We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.

The course is delivered via lectures and seminars combined with online learning, placements, workshops, action learning sets, social media and problem-based learning. This combination of teaching methods provides a varied and fulfilling learning experience and increases your chances of achieving higher grades.
 

Work-related Learning

Early in your second year of study you can decide whether to undertake a paid 48-week work placement in the UK or overseas.  You would do this placement between your second and third year of study.

Placements give you experience of what it’s like to work in the fast paced PR sector as well as giving you a chance to put your learning into practice, develop personal skills and enhance your employability.

Students who complete the placement year often experience an improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.

Liverpool Business School's Employability Support Unit will  help you find suitable vacancies and support you during the application process and whilst on placement.

Previous Business and PR students have completed placements with organisations as diverse as Coty, Cream, Disney and Liverpool John Lennon Airport.

Whether you choose to undertake a work placement or not, some options on this course give you a taste of what it’s like to work in the PR industry as they require you to make contact and work with real companies.

Support and guidance

Dedicated personal tutor, plus study skills support

The Liverpool Business School is a supportive environment in which to study and the ‘student-centred approach’ of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.

Throughout the assessment process support is available in the form of guidelines, hints and tips and revision and recap sessions, as well as study support classes and one-to-one support from your personal tutor and module leader.

Assessment

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.

We understand that students perform differently depending on the way they are assessed, which is why we offer a combination of assessment methods. These include written work (essays, etc), presentations (group/individual), formal examinations, practical assessments, portfolio work (including e-portfolios) and project work e.g. planning and implementing your own 'live' event. 

Where possible we will try and base assessments on real-life scenarios, for example, students on the ‘Online PR’ module work in a team with a real company to develop and evaluate a social media strategy and ‘Event Management’ students conceive, plan and implement a real event.

Once you have completed an assessment, feedback is given within 15 working days of submission, so that you can promptly discuss your marks with your tutor and establish where you are performing well and areas for improvement.

Course tutors

Our staff are committed to the highest standards of teaching and learning

The relatively small teaching groups, allows us to really know our students. We work together to help them gain good graduate-level employment at the end of their studies.

Facilities

What you can expect from your School

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool’s growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and welsh hills. It is only a short walk from LJMU’s Aldham Robarts Library, which contains all the resources you will require for your studies, and is open 24 hours a day, seven days a week. 

Entry requirements

Please choose your qualifications below to view requirements

Minimum points required from qualifications: 112


GCSE and equivalents

Prior to starting the programme applicants must have obtained grade 4 or grade C or above in English Language and Mathematics GCSE or an approved alternative qualification below:

  • Key Skills Level 2 in English/ Maths
  • NVQ Level 2 Functional skills in Maths and English Writing and or Reading
  • Skills for Life Level 2 in Numeracy/English
  • Higher Diploma in Maths/ English 
  • Functional skills level 2 in Maths/ English 
  • Northern Ireland Essential Skills Level 2 in Communication or Application of Number
  • Wales Essential Skills Level 2 in Communication or Application of Number

A Levels

  • Minimum number of A Levels required: 2
  • Is general studies acceptable? Yes
  • Average A Level offer: BBC
  • Are AS level awards acceptable? Acceptable only when combined with other qualifications
  • Maximum AS Level points accepted: 20

T Levels

  • T Level requirements: 112 UCAS points in s related subject

BTEC qualifications

  • National Certificate (RQF): Acceptable only when combined with other qualifications
  • National Extended Certificate: Acceptable only when combined with other qualifications
  • National Diploma (RQF): Acceptable on its own and combined with other qualifications
  • National Diploma subjects / grades required: D*D* if studied on its own or to the total of 112 UCAS points if combined with other qualifications
  • National Extended Diploma (RQF): Acceptable on its own and combined with other qualifications
  • National Extended Diploma subjects / grades required: DMM if studied on its own or to the total of 112 UCAS points if combined with other qualifications

Access to Higher Education Diploma

  • Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications
  • Further information: At least 15 Distinctions and 30 Merits, or any other combination that equates to 112 UCAS Tariff points in a relevant subject

International Baccalaureate

  • International Baccalaureate: Acceptable on its own and combined with other qualifications
  • Additional information: 28 IB Diploma Points

Welsh awards

  • Welsh Baccalaureate: Acceptable only when combined with other qualifications

Irish awards

  • Irish Leaving Certificate: Acceptable on its own and combined with other qualifications
  • Grades / subjects required: 112 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level

Alternative qualifications considered

​Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be required to submit an essay and/or attend an interview, and should demonstrate potential and motivation and/or have relevant experience.

Reduced Offer Scheme

As part of LJMU’s commitment to widening access we offer eligible students entry to their chosen course at a reduced threshold of up to 16/8 UCAS points. This applies if you are a student who has been in local authority care or if you have participated in one of LJMU’s sustained outreach initiatives, e.g. Summer University. Please contact the admission office for further details.
Will I be interviewed?

Mature and non standard applicants may be invited to attend interview

IELTS

6.0 (minimum of 5.5 in each component) or equivalent English language proficiency test.

International entry requirements

Find your country

Please Note: All international qualifications are subject to a qualification equivalency check.

Can this course be deferred?

Yes

Is a DBS check required?

No

Application and selection

Securing your place at LJMU

​We want students who are interested and committed to a career in Public Relations with the ability to:Communicate effectively and confidently, manage time and tasks effectively as an individual and as part of a team. Use appropriate sources to find and organise information. Select and critically evaluate information in order to analyse problems.

The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.

Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.