Why study Business with Digital Marketing with Foundation Year at Liverpool John Moores University?
- Prepares students for multiple business roles through the use of business simulation tools and live project
- Gain technical business marketing skills through practical application of business theory
- Option to undertake a one year work placement
- Study abroad opportunities in China, the USA and across Europe during your second year of study
About your course
The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a blend of a high quality business degree combined with cutting-edge marketing modules.
Foundation Year (Level 3)
The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Business with Digital Marketing honours degree programme yet.
Once you pass the Foundation Year (level 3) you will progress directly onto the first year (level 4) of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).
Level 4 study onwards
This programme is part of the 'Business with' suite, which allows students to transfer to a different specialism, such Finance, International Business Management or Media Communications, at the end of level 4 year of study.
Another advantage of this degree is the optional sandwich year in which you spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two as well as developing your personal skills and enhancing your CV.
Students who complete the placement year in the School's more established degrees tend to experience a significant improvement in their academic performance and many go on to gain first class honours degrees, often returning to work for their placement company after graduation.
Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend a semester in their second year at a partner university abroad as part of their studies. Students can also choose to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides places on language skills courses.
Live Consultancy Project
Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice. This live consultancy projects is an optional module to a traditional final-year dissertation.
Fees and funding
There are many ways to fund study for home and international students
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:
- Library membership with access to printed, multimedia and digital resources
- Access to programme-appropriate software
- Library and student IT support
- Free on-campus wifi via eduroam
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you'll find all of the information you need on our specialist funding pages.
Liverpool Business School has a great reputation for helping graduates secure professional employment.
Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander and Deloitte.
The first year provides you with a solid foundation of business knowledge before leading to more marketing focused modules providing you with the options to work in a variety of business or marketing roles.
Student Futures - Careers, Employability and Enterprise Service
A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU's in-house recruitment service, and we also offer fully funded Discovery Internships.
One-to-one careers and employability advice is available via our campus-based Careers Zones and we offer a year-round programme of events, including themed careers and employability workshops, employer events and recruitment fairs. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.
A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU's Careers, Employability and Start-up Services after you graduate and return for one-to-one support for life.
LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes. If you wanted to go abroad for a shorter amount of time, you could attend one of our 1-4 week long summer schools.
Our Go Citizen Scheme can help with costs towards volunteering, individual projects or unpaid placements anywhere in the world. With all of these opportunities at your feet, why wouldn’t you take up the chance to go abroad?
What you will study on this degree
Please see guidance below on core and option modules for further information on what you will study.
Further guidance on modules
Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Developing Skills for Business
This module aims to facilitate your development of personal, academic and professional skills as a foundation for your current and future studies in Business related subjects. It will equip you with the tools to become confident and independent learners at university.
Understanding Business Organisations and Operations
This module provides you with an introduction to the world of business, the types of business and structures, the functional areas, and management theories and challenges faced by business in today's commercial world.
Essentials of Management
This module introduces you to management theory. This foundation module will develop your appreciation, understanding and application of management and professionalism in different career pathways and specialist areas.
Introduction to Marketing and PR Communications
This module gives you an understanding of the key concepts and terminology used in marketing and public relations. It also gives you a knowledge and understanding of your role within organisations and explores the factors that can influence consumer behaviour.
Data Analysis Techniques for Business
This module equips you with the technical skills to be able to design and produce Microsoft Excel spreadsheets for business use, and to facilitate the development of basic analytical skills.
Programme Case Study
This module develops your independent learning and expertise in an area of business relating to your target programme. Through a co-creation process your subject interests will be harnessed to enable you to develop your knowledge in a self-selected topic area. The module aims to be flexible to enable you to explore an area of interest to you and you will be assessed in a manner that supports this.
Academic Skills and Digital Literacy
Introduces students to aspects of career management and the skills necessary to be effective learners at university, applying academic and digital skills in their academic study.
Foundation of Marketing
Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.
Introduces students to economic ideas and their relevance to business decisions.
Accounting and Finance
Provides students with an understanding of essential finance and accounting terminology and methods to enable them to perform effectively and efficiently within their future workplace. Using practical examples, students will gain confidence to be able to financial modelling skills using Excel.
Global Business Management
Provides the essential frameworks to understand current issues in global business and management and their impact on companies and society.
Introduces, defines, places and provides practical applications of the communication and media management functions in organisations
Media Production Management
Provides students with an opportunity to produce media according to client needs and then plan its distribution.
You will develop a detailed understanding of the design and process of research in business and management.
Practical Digital Marketing Skills
You will develop a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Students will learn and use valuable analytics skills, and understand the need for analytics in the modern workplace.
The Digital Consumer
Aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
This module provides you with the skills and knowledge to succeed in the graduate employment market.
Managing People and Organisations
Develop a critical understanding of key factors relating to the effective management of people and processes in order to achieve positive organisational outcomes.
Modern Language for Business
Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.
Study Semester Abroad - Business with
This module will provide you the opportunity to spend a semester of study at an approved overseas partner that will replace one semester of your LJMU programme at level 5.
Study Year Abroad - Business with
This module will provide you the opportunity to spend an additional year of study at an approved overseas partner that will complement your programme at LJMU.
Sandwich Year - Business with
This module will provide you with an extended period of work experience at an approved partner that will complement your programme of study at LJMU. This will give you the opportunity to develop professional skills relevant to your programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.
Recognise and critically evaluate the global challenges we face and the role of business and organizations in addressing them.
Analyse the leading issues in global marketing.
Recognise and evaluate the wider importance of strategic decision making and the competitive advantage to business.
Develop an understanding of the key theory surrounding digital campaign planning.
Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition students will reflect on their personal development and consider next steps post-graduation.
Integrated Marketing Communications
Analyses a range of strategic marketing communication theory and, from this, understand how to develop an integrated marketing communications plan.
Teaching and work-related learning
Excellent facilities and learning resources
We adopt an active blended learning approach, meaning you will experience a combination of face-to-face and online learning during your time at LJMU. This enables you to experience a rich and diverse learning experience and engage fully with your studies. Our approach ensures that you can easily access support from your personal tutor, either by meeting them on-campus or via a video call to suit your needs.
Teaching is delivered via lectures, workshops and seminars to discuss ideas and issues more informally.
Early in level 5 you can decide whether to undertake a paid 48-week work placement in the UK or overseas. You would do this placement between level 5 and 6.
Placements give you experience of what its like to work in industry as well as giving you a chance to put your learning into practice, develop personal skills and enhance your employability.
Liverpool Business School's Placement Support Unit will help you find suitable vacancies and support you during the application process and whilst on placement.
Students from Liverpool Business School have completed placements with organisations as diverse as the NHS, Liverpool Football Club, Bentley and Airbus.
Support and guidance
Dedicated personal tutor, plus study skills support
The Liverpool Business School is a supportive environment in which to study and the 'student-centred approach' of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We understand that students perform differently depending on the type of assessment they are given and so a range of assessment methods are used on the programme. These include written assignments (essays/reports, individual/group), exams (closed book), practical assessments, individual and group presentations, portfolios, reflective logs and a dissertation. There could be up to three assessments per module, for example a presentation, report and exam.
Written feedback is provided within 15 working days of submission, but you can also get face-to-face feedback from your tutor. We believe that constructive feedback is vital in helping you identify your strengths as well as the areas where you may need to develop further.
Our staff are committed to the highest standards of teaching and learning
Dr Katie Hyslop
Dr Katie Hyslop
Katie's career began with roles in sales and marketing. Katie then made the move to academia, working internationally as a lecturer and researcher in Austria. Katie has been at LJMU since 2020, first as Senior Lecturer and more recently as Principal Lecturer and Programme Leader. Katie aim is to ensure that courses are engaging and relevant and equip students with the knowledge and skills they need to build exciting and rewarding careers.
I enjoy seeing our students embrace all that Liverpool Business School has to offer, wherever it is a successful placement year in industry, a semester or year spent studying abroad, or the buzz of our final year live business consultancy projects. Of course graduation in the amazing Liverpool Anglican cathedral has to be my most favourite day of the year!
Where you will study
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Aldham Robarts Library, which contains all the resources you will require for your studies, and is open seven days a week.
Please choose your qualifications below to view requirements
Grades/points required from qualifications: DDD-CDD (72-80)
GCSEs and equivalents
Grade 4 or grade C or above in English Language and Mathematics/ Numeracy.
GCSE Equivalences accepted:
• Key Skills Level 2 in English/Maths
• NVQ Level 2 Functional skills in Maths and English Writing and or Reading
• Skills for Life Level 2 in Numeracy/English
• Higher Diploma in Maths/English
• Northern Ireland Essential Skills Level 2 in Communication or Application of Number
• Wales Essential Skills Level 2 in Communication or Application of Number
Minimum Number of A Levels: 2
Maximum AS UCAS Points: 20
Extended Diploma: MMP
Acceptable on its own and combined with other qualifications
Acceptable on its own and combined with other qualifications.
OCR Cambridge Technical
Extended Diploma: MMP
Acceptable on its own and combined with other qualifications.
Acceptable on its own and combined with other qualifications.
You need to obtain the required UCAS points from a related subject area
Alternative qualifications considered
Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be interviewed, and should demonstrate potential and motivation and/or have relevant experience.
Pearson/Edexcel HND and foundation degree awards in a relevant subject area will be considered for direct entry to level 6.
International applications will be considered in line with UK qualifications.
Mature and non-standard applicants may be invited to interview
6.0 overall with no component below 5.5, taken within two years of the course start date.
- DBS, Occupational Health requirements
Reduced offer scheme
As part of LJMU’s commitment to widening access we offer eligible students entry to their chosen course at a reduced threshold of up to 16/8 UCAS points. This applies if you are a student who has been in local authority care or if you have participated in one of LJMU’s sustained outreach initiatives, e.g. Summer University. Please contact the admission office for further details.
Please Note: All international qualifications are subject to a qualification equivalency check.
Application and selection
Securing your place at LJMU
UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here https://www.ljmu.ac.uk/study/undergraduate-students/how-to-apply.
We are looking for students with the potential to:Understand and critically evaluate the theory, concepts and principles that underpin the practical techniques of business.
Demonstrate their understanding by communicating effectively, both orally and in their written work.
Possess the self-discipline to manage their time and tasks effectively throughout their time here at LJMU.Pearson/Edexcel HND and foundation degree awards in a relevant subject area will be considered for direct entry to level 6.
The University reserves the right to withdraw or make alterations to a course and facilities if necessary; this may be because such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University. Where this does happen, the University operates a policy of consultation, advice and support to all enrolled students affected by the proposed change to their course or module.
Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.
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