|Tuition fee type||Cost (per annum)|
|Full time home/EU tuition fee:||Foundation year £7,700 then £9,250 per annum*|
|Full time international tuition fee:||Foundation year £9,570 then £12,660 per annum*|
*Subject to yearly increases
|This course is no longer accepting applications for 2017 entry|
About your course
The CIPR-accredited BA (Hons) Business and Public Relations at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities.
- Approved by the Chartered Institute of Public Relations (CIPR)
- Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus
- Excellent support in finding and securing work placements
- Sessions and guest lectures delivered by PR practitioners
- Study a range of practical modules, including Event Management, which will involve organising a real-life event
- International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more
The placement year enabled me to gain first rate experience working within a busy PR department of a global brand and built on skills developed in the degree.
Translating your academic studies into essential professional experience
Some options on this course give you a taste of what it’s like to work in the PR industry as they require you to make contact and work with real companies. However, there is no better way to experience the fast-moving world of PR than to opt to spend a year on work placement after your second year. This provides an invaluable opportunity to put into practice what you have learnt on the course and help you stand out from the crowd when you eventually enter the competitive graduate job market.
Past students have spent their placements with organisations as diverse as General Motors, Marketing Manchester and Disney.
Support and guidance
Dedicated personal tutor plus study skills support
The Liverpool Business School is a supportive environment in which to study and the ‘student-centred approach’ of your tutors will ensure that you are given the support and guidance you need. You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework or to work with you on your personal development plan.
Throughout the assessment process support is available in the form of guidelines, hints and tips and revision and recap sessions, as well as study support classes and one-to-one support from your personal tutor and module leader.
Public relations practice is relevant in every type of organisation in all sectors, from small local companies to multi-nationals.
The Business and Public Relations degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development.
The Foundation Year is ideal if you have the interest and ability to study for a degree, but do not have the qualifications to enter directly onto the Business and Public Relations honours degree programme yet.
Once you pass the Foundation Year (level 3) you will progress directly onto the first year of the honours degree. If you are a full-time UK student, you will qualify for student financial support for the full duration of your course (subject to eligibility criteria).
This Chartered Institute of Public Relations-approved degree gives you an appreciation of traditional business functions such as finance, organisational behaviour, marketing, human resources, management and corporate responsibility, combined with the study of the tactics, tools and strategies of PR. Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice which you can apply if you choose to take up the option of a sandwich placement year.
What you will study on this degree
Please see guidance on core and option modules for further information on what you will study.
- Integrated Skills for Higher Education
- Business Foundations
- Understanding Business Context
- Business Project
- Business Environment
- Public Relations: Practice and Principles
- Communication Theory
- Marketing and Human Resource Management
- Creative Media Production
- Personal and Professional Development
- Writing for PR
- Media Management
- Corporate Communications
- Event Management
- Graduate Enterprise
- Professional Development and Research
- Digital Communication Management
- Year-long placement
- Integrated Digital Marketing Communications
- Change Management
- Issues in Crisis Management
- Strategic Campaign Management
- Working in the Creative Industries
Further guidance on modules
The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.
Please see the programme specification document for further details on this course.Programme specification document (PDF)
Teaching and learning
Excellent facilities and learning resources
The course is delivered via lectures and seminars combined with online learning, placements, workshops, action learning sets, social media and problem-based learning. This combination of teaching methods provides a varied and fulfilling learning experience and increases your chances of achieving higher grades.
Expert tuition and support
Your tutors are experts in their particular fields and have close ties with employers in the public relations industry, ensuring that current professional practice is reflected in the course. You will not only benefit from the expertise of your academic tutors, but also from professional practitioners who regularly deliver sessions and guest lectures, giving you a chance to apply theory to practice and getting a taste of the real world of PR.
Assessment and feedback
Assessment varies depending on the modules you choose
We understand that students perform differently depending on the way they are assessed, which is why we offer a combination of assessment methods. These include written work (essays, etc), presentations (group/individual), formal examinations, practical assessments, portfolio work (including e-portfolios) and project work e.g. planning and implementing your own 'live' event.
Where possible we will try and base assessments on real-life scenarios, for example, students on the ‘Online PR’ module work in a team with a real company to develop and evaluate a social media strategy and ‘Event Management’ students conceive, plan and implement a real event.
Once you have completed an assessment, feedback is given within 15 working days of submission, so that you can promptly discuss your marks with your tutor and establish where you are performing well and areas for improvement.
Please choose your qualifications below to view requirements
Minimum points required from qualifications
Application and selection
We want students who are interested and committed to a career in Public Relations with the ability to:Communicate effectively and confidently, manage time and tasks effectively as an individual and as part of a team. Use appropriate sources to find and organise information. Select and critically evaluate information in order to analyse problems.
GCSE and equivalents
- Prior to starting the programme applicants must have obtained grade 4 or grade C or above in English Language and Mathematics GCSE or an approved alternative qualification below: • Key Skills Level 2 in English/ Maths • NVQ Level 2 Functional skills in Maths and English Writing and or Reading • Skills for Life Level 2 in Numeracy/English • Higher Diploma in Maths/ English • Functional skills level 2 in Maths/ English • Northern Ireland Essential Skills Level 2 in Communication or Application of Number • Wales Essential Skills Level 2 in Communication or Application of Number
- Minimum number of A Levels required: 2
- Is general studies acceptable? Yes
- Are AS level awards acceptable? Acceptable only when combined with other qualifications
- Average A Level offer: DDD
- Maximum AS Level points accepted: 20
- BTEC certificate: Acceptable only when combined with other qualifications
- 90 credit diploma: Acceptable on its own and combined with other qualifications
- Diploma (QCF): Acceptable on its own and combined with other qualifications
- Diploma subjects / grades required: DM if studied on its own or to the total of 72 UCAS points if combined with other qualifications
- Extended diploma (QCF): Acceptable on its own and combined with other qualifications
- Extended diploma subjects / grades required: MMP if studied on its own or to the total of 72 UCAS points if combined with other qualifications
Access to Higher Education Diploma
- Access to Higher Education Diploma acceptability: Acceptable on its own and combined with other qualifications
- Further information: At least 24 Merits and 21 Passes, or any other combination that equates to 72 UCAS Tariff points in a relevant subject
- International Baccalaureate: Acceptable on its own and combined with other qualifications
- Additional information: 24 IB Diploma Points
- Welsh Baccalaureate: Acceptable only when combined with other qualifications
- Irish Leaving Certificate: Acceptable on its own and combined with other qualifications
- Grades / subjects required: 72 UCAS Tariff points with a maximum 20 UCAS Tariff points from Ordinary Level
Additional entry requirement information
Applications are welcomed from mature and non-standard applicants, who will be considered on an individual basis. These applicants may be required to submit an essay and/or attend an interview, and should demonstrate potential and motivation and/or have relevant experience.
Mature and non standard applicants may be invited to attend interviewIELTS
6.0 (minimum of 5.5 in each component)Can this course be deferred?
YesIs a DBS check required?
NoIs RPL accepted on this programme? International requirements
Please Note: All international qualifications are subject to a qualification equivalency check via NARIC.
Finance and fees
Find out more about the student funding available from LJMU as well as government grants and loans and targeted support for students with children/dependants or disabilities.
Different funding arrangements will apply if you are from Scotland, Wales, Northern Ireland or other countries in the EU. If you normally live in Scotland, Wales or Northern Ireland you will still be eligible for loans for tuition fees as well as grants and/or bursaries plus loans for living costs. It's just that the amounts available may be different to those stated here as these apply to applicants who live in England.
LJMU's scholarships are open to all full-time Home and EU undergraduates that are liable to pay tuition fees. These awards are not income assessed, and if successful you will be awarded a scholarship for each year of your course worth between £1,000 and £10,000. This money does not need to be repaid and it's up to you to decide what you want to spend it on.
LJMU bursaries are means-tested, which means your household income must be below a certain level in order for you to qualify for this funding.
The money you receive does not have to be repaid and is intended to help you meet some of the costs associated with being a student. You will receive a bursary for each year of your course providing you still meet the eligibility criteria.
In line with most universities, LJMU charges an annual tuition fee of £9,250 for most of our degrees.
If you opt to complete a foundation year as part of your degree, your first year tuition fee will be £7,700.
The important thing to remember is that you don't have to pay your tuition fees upfront when you enrol.
Instead you can take out a tuition fee loan, which doesn't have to be repaid until after you leave LJMU and start earning over the threshold. Currently the threshold is £21,000 for students resident in England.
As long as you have not been to University before and meet the residency rules both full and part-time students are eligible to apply for tuition fee loans.
For more information on tuition fee loans, go to: www.gov.uk/student-finance
LJMU is committed to ensuring that students understand the full cost of studying at LJMU. Our programmes have no hidden costs and your tuition fee covers all expenses associated with your core modules, including:
- Safety equipment, such as lab coats and goggles
- Uniforms for nurses, paramedics and other professional placement students (if applicable)
- UK field trips
- Educational visits
- Student exchanges
- Criminal Records Bureau checks
- Professional sector regulatory body membership
- Governing body awards
In addition to your tuition fees, eligible students can also choose to take out a maintenance loan for each year of your course to help you meet the costs of being a student.
The money will have to be paid back but only after you leave LJMU and starting earning over the income threshold, currently £21,000 for those resident in England.
Part-time students are not eligible to take out these loans.
For more information on student loans, go to:www.gov.uk/student-finance
Paying back your student loans
Any loans you take out while studying will be added together into one loan account. This means that when you start paying back your student loans, you will only make one affordable monthly payment. This monthly repayment will be the same regardless of how many loans you have taken out. That’s because your repayments are based on a percentage of your salary not how much you borrowed from the Student Loans Company.
The current threshold for students normally resident in England is £21,000. Once your income goes over this threshold your employer will start taking repayments from your salary just like tax and national insurance. If your income falls below £21,000 your repayments will stop.
As a Business and Public Relations graduate you will enjoy varied career opportunities both in the UK and overseas.
You could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies. Some of our graduates have even had the confidence and ideas to set up their own successful businesses.
New for 2017 – CareerSmart programme
All students in their first year of study will have an opportunity to engage with the CareerSmart programme as an integral part of a core module of study. Once you have completed this, a wide range of other career-related provision and services will be available to support your development throughout your studies.
The new CareerSmart e-learning tool will introduce you to the steps involved in making informed choices about your career. It will enable you to consider your strengths and development areas, your career motivators, the options available to you and the necessary steps to take to achieve your career goals.
Professional accreditation / links
As an approved course by the industry’s professional body, the Chartered Institute of Public Relations (CIPR), all students on the Business and Public Relations degree now receive automatic membership to CIPR. This is an additional benefit in a highly competitive job market and recognised as such by our employer partners.
Studying at LJMU offers international students excellent value for money and the opportunity to secure an internationally-respected qualification plus outstanding career prospects.
Each year, LJMU offers a range of prestigious international scholarships. Further details of the scholarships offered to applicants wishing to study at the University from September 2017 onwards will be available on this page in the coming months.
For the most up-to-date information about studying at Liverpool John Moores University, and the International Scholarship programme, please visit the International pages.
English language qualifications
All international applicants must have an internationally recognised English language qualification, such as IELTS (International English Language Testing Service). Your English language qualification must have been certified within the last two years for verification purposes. LJMU will accept other UKVI-recognised English language tests providing you attain the appropriate level.
This table summarises the minimum scores required by LJMU.
Please note: your specific course requirements may differ.
For course-specific English Language requirements, click the Entry Requirements tab above.
To find out what qualifications are applicable in your country please visit the international pages.
|Type of Programme||IELTS||Pearson|
|International Foundation Programme||4.5||50-57 (Min. 51 in each component for UKVI Purposes)|
|Undergraduate degrees||6.0||50-57 (Min. 51 in each component for UKVI Purposes)|
English language support to improve IELTS
If your English language level does not meet the required entry requirements for your course you may still be offered a place on the condition that you successfully complete an English for Undergraduate Study course at LJMU’s International Study Centre.
International students are liable to pay a minimum of 50% of their tuition fees when they complete their enrolment at the University. The outstanding balance must be paid in full within 4 months of your enrolment date.
When you apply for your visa or entry clearance, you will need to provide evidence of having enough money to support yourself for the duration of your programme and to pay for all of your living expenses. The good news is that the cost of living in Liverpool is one of the lowest in England, which means your money will go even further, allowing you to enjoy your student experience to the full.
In addition to academic fees, you must budget for living costs such as accommodation, food, clothing, books, local travel and entertainment. The UKVI requires that students studying outside London must have £9,135 to pay for their living costs (or £1,015 per month).
LJMU’s undergraduate courses run over an academic calendar of nine months so you will need to show that you have at least £9,135. If your course lasts 6 months you will need to demonstrate you have £6,090.
Confirmation of Acceptance for Studies (CAS)
Before you can apply for permission to enter or remain in the UK under Tier 4 you will require a valid Confirmation of Acceptance for Studies or CAS. LJMU will only assign a CAS once you have satisfied the conditions of any offer made to you and you satisfy the University’s obligations as a Tier 4 Sponsor. For more details, visit the international students section.
Academic Technology Approval Scheme Certificate (ATAS)
If you have applied to study an Enhanced Undergraduate Degree (such as an MEng) course at LJMU, you should check if you require an Academic Technology Approval Scheme or ATAS certificate.
You can find out more on the British Foreign and Commonwealth Office (FCO) website: www.fco.gov.uk/en/about-us/what-we-do/services-we-deliver/atas/who-atas/
Alternatively, contact LJMU’s International Admissions Team (email@example.com)for guidance.
Your visa application
As soon as you have received an offer of a place at LJMU you should contact the Entry Clearance Office at the British Embassy, British High Commission or Consular Office in your own country to check whether you need a visa for entry into Britain. You are advised to do this as soon as you can as the visa application process can take a long time.
Please Note: To obtain an Entry Visa you should go to the British Embassy or High Commission in your own country, and present the following documents:
- A valid LJMU Confirmation of Acceptance for Studies (CAS)
- Evidence of financial support for the programme
- Two recent photographs of yourself (passport-size)
- All relevant educational diplomas and certificates (as stated in your CAS)
- A declaration of your intent to return home on completion of your course of study
The University may make changes to a programme of study or module where such changes are deemed to be beneficial to students, are minor in nature and unlikely to impact negatively upon students or become necessary due to circumstances beyond the control of the University.
Further guidance on programme changes