Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing
The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.
Our Expertise
- Digital marketing communications
- Consumer psychology and behaviour in digital environments
- Digital retailing strategies
- Omni-channel and multichannel marketing
- Digital ecosystems and online communities
- Financial reporting and governance in the digital environment
- Digital innovation
Our staff
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Publications
5 papers found
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Journal article
Do Empowered Front-Line Employees Perform Better? A Non-Linear Approach and the Role of Service Complexity.
Kostopoulos I
Publish date:2018
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Journal article
Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies
Bai H and McColl J and Moore C
Publish date:2018
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Journal article
Memory and Legend: Recollections of Penal Times in Irish Folklore
Bishop HJ
Publish date:2018
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Journal article
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement
Kostopoulos I and Rizomyliotis I and Konstantoulaki K
Publish date:2018
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Journal article
Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM
Stokes P, Smith S, Wall T, Moore N, Rowland C and Ward T and Cronshaw S
Publish date:2018
Contact us
If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos
