Digital Marketing and Retailing research group
Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing
The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.
- Digital marketing communications
- Consumer psychology and behaviour in digital environments
- Digital retailing strategies
- Omni-channel and multichannel marketing
- Digital ecosystems and online communities
- Financial reporting and governance in the digital environment
- Digital innovation
Loading staff profiles…
Dr Adnane Alaoui MhamdiRead more
Dr Mathew AnalogbeiRead more
Dr Huifeng BaiRead more
Dr Peter BartonRead more
Dr Svetlana BialkovaRead more
Dr Alex ConnockRead more
Dr Sue CronshawRead more
Katherine GeerRead more
Dr Clay GransdenRead more
Dr Ioannis KostopoulosRead more
Jonathan ReadRead more
Dr Vito TassielloRead more
Dr Naser ValaeiRead more
Dr Ioanna YfantidouRead more
Dr Konstantinos ZervasRead more
Other full members
Katherine Geer - "A consumer driven approach to brand personality development in Higher Education"
Nezar Mufti - "Investigating the Influences of Identity and Self on the Consumption Behaviour of the Geek Subculture of Great Britain"
Andrew Doyle - "An Investigation into the Adoption of Neuromarketing Techniques as an Ideology within Fast Moving Consumer Goods (FMCG) Companies"
Nargis Ali - "Factors affecting Muslim women's choices on clothing in UK - A study of Modest Fashion in clothing retail"
2 papers found
"Alexa, order me a pizza!": The mediating role of psychological power in the consumer-voice assistant interaction
Tassiello V and Tillotson JS and Rome AS
Motives behind Retailers’ Post-Entry Expansion - Evidence from the Chinese Luxury Fashion market
Bai H and McColl J and Moore C
If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos