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Digital Marketing and Retailing research group

Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing

The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.

Our Expertise

  • Digital marketing communications
  • Consumer psychology and behaviour in digital environments
  • Digital retailing strategies
  • Omni-channel and multichannel marketing
  • Digital ecosystems and online communities
  • Financial reporting and governance in the digital environment
  • Digital innovation

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Search for a research paper

5 papers found

  • Journal article

    Do Empowered Front-Line Employees Perform Better? A Non-Linear Approach and the Role of Service Complexity.

    Kostopoulos I

    Publish date:2018

  • Journal article

    Hong Kong, a Gateway for Mainland China? An examination of the impact of luxury fashion retailers’ ownership structures on expansion strategies

    Bai H and McColl J and Moore C

    Publish date:2018

  • Journal article

    Memory and Legend: Recollections of Penal Times in Irish Folklore

    Bishop HJ

    Publish date:2018

  • Journal article

    Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

    Kostopoulos I and Rizomyliotis I and Konstantoulaki K

    Publish date:2018

  • Journal article

    Resilience and the (micro-)dynamics of organizational ambidexterity: implications for strategic HRM

    Stokes P, Smith S, Wall T, Moore N, Rowland C and Ward T and Cronshaw S

    Publish date:2018

Showing 5 papers

Contact us

If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos