laptop - Digital Marketing and Retailing

Digital Marketing and Retailing research group

Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing

The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.


Our Expertise

  • Digital marketing communications
  • Consumer psychology and behaviour in digital environments
  • Digital retailing strategies
  • Omni-channel and multichannel marketing
  • Digital ecosystems and online communities
  • Financial reporting and governance in the digital environment
  • Digital innovation

Other full members

Amanda Ordish

DBA Candidates

Katherine Geer - "A consumer driven approach to brand personality development in Higher Education"

PhD Candidates

Nezar Mufti - "Investigating the Influences of Identity and Self on the Consumption Behaviour of the Geek Subculture of Great Britain"

Andrew Doyle - "An Investigation into the Adoption of Neuromarketing Techniques as an Ideology within Fast Moving Consumer Goods (FMCG) Companies"

Nargis Ali - "Factors affecting Muslim women's choices on clothing in UK - A study of Modest Fashion in clothing retail"

Search for a research paper

9 papers found

  • Journal article

    Adoption of social sustainability practices in an emerging economy: Insights from Vietnamese handicraft organizations

    Tran THU and Lau KH and Ong CE

    Publish date:01/10/2021

  • Journal article

    Indispensable components of creativity and innovation, on FMCG companies’ competitive performance: A Resource-Based View (RBV) of the firm

    Valaei N, Rezaei S and Bressolles G and M. Dent M

    Publish date:23/07/2021

  • Journal article

    Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing

    Bai H, He W, Shi J and McColl J and Moore C

    Publish date:08/07/2021

  • Chapters

    Influencer Marketing in the Make-up Industry

    Yfantidou I and Grncarov M

    Publish date:22/06/2021

  • Journal article

    An integrated fuzzy sustainable supplier evaluation and selection framework for green supply chains in reverse logistics

    Tavana M, Shaabani A and Santos-Arteaga FJ and Valaei N

    Publish date:27/05/2021

  • Journal article

    "Alexa, order me a pizza!": The mediating role of psychological power in the consumer-voice assistant interaction

    Tassiello V and Tillotson JS and Rome AS

    Publish date:31/03/2021

Contact us

If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos