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Digital Marketing and Retailing research group

Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing

The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.

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Our Expertise

  • Digital marketing communications
  • Consumer psychology and behaviour in digital environments
  • Digital retailing strategies
  • Omni-channel and multichannel marketing
  • Digital ecosystems and online communities
  • Financial reporting and governance in the digital environment
  • Digital innovation

Our staff

Publications

Search for a research paper

1 papers found

  • Journal article

    Conceptualizing and Measuring Perceived Service Complexity

    Kostopoulos I and Boukis A and Lodorfos G

    Publish date:2019

Showing 1 papers

Contact us

If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos