Digital Marketing and Retailing research group
Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing
The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.
Our Expertise
- Digital marketing communications
- Consumer psychology and behaviour in digital environments
- Digital retailing strategies
- Omni-channel and multichannel marketing
- Digital ecosystems and online communities
- Financial reporting and governance in the digital environment
- Digital innovation
Our staff
Group members
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Dr Adnane Alaoui Mhamdi
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Dr Mathew Analogbei
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Dr Huifeng Bai
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Dr Peter Barton
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Dr Svetlana Bialkova
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Dr Alex Connock
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Dr Sue Cronshaw
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Katherine Geer
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Dr Clay Gransden
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Dr Ioannis Kostopoulos
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Jonathan Read
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Dr Vito Tassiello
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Dr Naser Valaei
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Dr Ioanna Yfantidou
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Dr Konstantinos Zervas
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Other full members
Amanda Ordish
DBA Candidates
Katherine Geer - "A consumer driven approach to brand personality development in Higher Education"
PhD Candidates
Nezar Mufti - "Investigating the Influences of Identity and Self on the Consumption Behaviour of the Geek Subculture of Great Britain"
Andrew Doyle - "An Investigation into the Adoption of Neuromarketing Techniques as an Ideology within Fast Moving Consumer Goods (FMCG) Companies"
Nargis Ali - "Factors affecting Muslim women's choices on clothing in UK - A study of Modest Fashion in clothing retail"
6 papers found
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Journal article
Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing
Bai H, He W, Shi J and McColl J and Moore C
Publish date:08/07/2021
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Chapters
Influencer Marketing in the Make-up Industry
Yfantidou I and Grncarov M
Publish date:22/06/2021
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Journal article
An integrated fuzzy sustainable supplier evaluation and selection framework for green supply chains in reverse logistics
Tavana M, Shaabani A and Santos-Arteaga FJ and Valaei N
Publish date:27/05/2021
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Journal article
"Alexa, order me a pizza!": The mediating role of psychological power in the consumer-voice assistant interaction
Tassiello V and Tillotson JS and Rome AS
Publish date:31/03/2021
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Journal article
Internationalization strategies of emerging market multinationals (EMNCs) in luxury fashion retailing – Case study of Shandong Ruyi Group
Bai H, He W, Shi J and McColl J and Moore C
Publish date:01/01/2021
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Journal article
Motives behind Retailers’ Post-Entry Expansion - Evidence from the Chinese Luxury Fashion market
Bai H and McColl J and Moore C
Publish date:01/01/2021
Contact us
If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos
