Digital Marketing and Retailing research group
Our mission is to become a leading research and enterprise hub in the areas of digital marketing and retailing
The Digital Marketing and Retailing (DMR) research group was established in November 2018 as part of Liverpool Business School. We are a group of academics and scholarly informed practitioners with great experience in delivering ground-breaking academic, market research and consultancy projects on the subject areas of digital marketing and retailing. Our members have led and participated in significant academic, enterprise and policy making projects and have produced world class publications that have advanced the fields of marketing and retailing.
Our Expertise
- Digital marketing communications
- Consumer psychology and behaviour in digital environments
- Digital retailing strategies
- Omni-channel and multichannel marketing
- Digital ecosystems and online communities
- Financial reporting and governance in the digital environment
- Digital innovation
Our staff
Group members
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Dr Amr Al Khateeb
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Dr Adnane Alaoui Mhamdi
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Dr Mathew Analogbei
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Dr Huifeng Bai
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Dr Peter Barton
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Dr Svetlana Bialkova
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Dr Sue Cronshaw
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Katherine Geer
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Dr Clay Gransden
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Dr Ioannis Kostopoulos
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Dr Chin Ong
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Jonathan Read
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Dr Vito Tassiello
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Dr Naser Valaei
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Dr Ioanna Yfantidou
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Dr Konstantinos Zervas
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Other full members
Amanda Ordish
DBA Candidates
Katherine Geer - "A consumer driven approach to brand personality development in Higher Education"
PhD Candidates
Nezar Mufti - "Investigating the Influences of Identity and Self on the Consumption Behaviour of the Geek Subculture of Great Britain"
Andrew Doyle - "An Investigation into the Adoption of Neuromarketing Techniques as an Ideology within Fast Moving Consumer Goods (FMCG) Companies"
Nargis Ali - "Factors affecting Muslim women's choices on clothing in UK - A study of Modest Fashion in clothing retail"
5 papers found
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Journal article
Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers
Khan A and Rezaei S and Valaei N
Publish date:01/07/2022
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Journal article
Developing and validating a multidisciplinary scale of E-retailing website elements
Alnawas I and Al Khateeb A
Publish date:01/05/2022
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Journal article
The impact of airlines’ policies during COVID-19 on travellers’ repurchase intentions: the case of Aegean Airlines
Mohammed A and Goodman W and Yfantidou I
Publish date:12/04/2022
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Journal article
Online Communities of Practice and doctoral study: working women with children resisting perpetual peripherality
Cronshaw S and Stokes P and McCulloch A
Publish date:01/02/2022
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Journal article
Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing
Bai H, He W, Shi J and McColl J and Moore C
Publish date:03/01/2022
Contact us
If you have any enquiries related to doctoral applications, research collaborations, market research and consultancy projects or any related activities please contact Dr Ioannis Kostopoulos